Category: Cloud

Why Big Data is important to Gilbane Conference attendees

If you think there is too much hype, and gratuitous use of the term, big data, you haven’t seen anything yet. But don’t make the mistake of confusing the hype with how fundamental and how transformational big data is and will certainly be. Just turn your hype filter to high and learn enough about it to make your own judgements about how it will affect your business and whether it is something you need to do something about now, or monitor for future planning.

As I said yesterday in a comment on a post by Sybase CTO Irfan Khan Gartner dead wrong about big data hype cycle (with a response from Gartner):

However Gartner’s Hype Cycle is interpreted I think it is safe to say that most, including many analysts, underestimate how fundamental and how far-reaching big data will be. How rapidly its use will evolve, and in which applications and industries first, is a more difficult and interesting discussion. The twin brakes of a shortage of qualified data scientist skills and the costs and complexities of IT infrastructure changes will surely slow things down and cause disillusionment. On the other hand we have all been surprised by how fast some other fundamental changes have ramped up, and BDaaS (Big Data as a Service) will certainly help accelerate things. There is also a lot more big data development and deployment activity going on than many realize – it is a competitive advantage after all.

There is also a third “brake” which is all the uncertainty around privacy issues. There is already a lot of consumer data that is not being fully used because of fear of customer backlash or new regulation and, one hopes, because of a degree of respect for consumer’s privacy.

Rob Rose expanded on some specific concerns of marketers in a recent post Big Data & Marketing – It’s A Trap!, including the lack of resources for interpreting even the current mostly website analytics data marketers already have. It’s true, and not just for smaller companies. In addition there are at least four requirements for making big data analytics accessible to marketers that are largely beyond the reach of most current organizations.

Partly to the rescue is Big Data as a Service BDaaS (one of the more fun-sounding acronyms). BDaaS is going to be a huge business. All the big technology infrastructure firms are getting involved and all the analytics vendors will all have cloud and big data services. There are also many new companies including some surprises. For example, after developing its own Hadoop-based big data analytics expertise Sears created subsidiary MetaScale to provide BDaaS to other enterprises. Ajay Agarwal from Bain Capital Ventures predicts that the confluence of big data and marketing will lead to several new multi-billion dollar companies and I think he is right.

But while big data is important for the marketers, content managers, and IT who attend our conference because of the potential for enhanced predictive analytics and content marketing. The reach and value of big data applications is far broader than marketing – executives need to understand the potential for new efficiencies, products and businesses. The well-known McKinsey report “Big Data: The Next Frontier for Innovation, Competition, and Productivity” (free) is a good place to start. If you are in the information business I focus on that in my report Big-Data: Big Deal or Just Big Buzz? (not free).

Big data presentations at Gilbane Boston

This year we have six presentations on big data, two devoted to big data and marketing and all chosen with an eye towards the needs of our audience of marketers, content strategists, and IT. You can find out more about these presentations, including their date and time on the conference program.

Keynote

Bill Simmons, CTO, DataXu
Why Marketing Needs Big Data

Main Conference Presentations

Tony Jewitt, VP Big Data Solutions at Avalon Consulting, LLC
“Big Data” 101 for Business

Bryan Bell, Vice President, Enterprise Solutions, Expert System
Semantics and the Big Data Opportunity

Brian Courtney, General Manager of Operations Data Management, GE Intelligent Platforms
Leveraging Big Data Analytics

Darren Guarnaccia, Senior VP, Product Marketing, Sitecore
Big Data: What’s the Promise and Reality for Marketers?

Stefan Andreasen, Founder and Chief Technology Officer, Kapow Software
Big Data: Black Hole or Strategic Value?

Update: There is now a video of me being interviewed on big data by CMS-Connected.

Box Announces Google Docs Integration

Box.net announced new integration with Google Docs. Box users can now create, edit and concurrently edit with Google Docs. In the announcing blog post, doubt was expressed by Box.net over Microsoft opening Office 365 to 3rd party developers like themselves, and thus implies that this integration with Google will be the focus of the Box.net platform for the foreseeable future. http://www.box.net/

Granite Horizon In The Cloud: New Mobile/API and Canonical Features

SaaS content management system (CMS) Granite Horizon In The Cloud now provides enhanced mobile features as well as a new search engine (SEO) optimization tool. In The Cloud (ITC) subscribers now can easily deploy mobile apps to make use of their content in ways optimized for iPhone, iPad, and other mobile devices. Thanks to its new application programming interface (API), the information stored in the CMS can be consumed in attractive apps. A “canonical link” feature was introduced today as well. The CMS allows content to appear in multiple locations (for example, on the mobile version of the site as well as the main version). Other features deployed include an enhancement to the editorial interface and an improvement to the workflow system. http://granitehorizon.com

iCore CMS Released

2011 marks the launch of iCore CMS, a new web content management system designed for managing the entire workings of an online business. The iCore CMS is the brain child of Instani, a Microsoft Certified Partner delivering web design, SEO and mobile application development services to a global client base. iCore CMS allows businesses to manage all aspects of product management and customer relations through one user interface. Users can choose from a variety of free customer facing template designs with the option of custom design and development by the Instani team. All system updates are instantaneous and free for users, and affordable monthly payment plans allow businesses to choose a package best tailored to their requirements. iCore is a fully hosted CMS, particularly ideal for web designers who require something customisable and plug and play for their clients. iCore Content Management System is fully rebrandable and compatible with Dreamweaver software. iCore challenges the current capabilities of open source CMS by providing an unrestricted, highly secure and fully supported platform. www.icorecms.com

Really Strategies Announces RSuite Cloud

Really Strategies announced the availability of RSuite Cloud, a web-based editorial and production system for automated multilingual publishing to print, web, and eBook formats.  RSuite Cloud is a hosted end-to-end content management and publishing system for book publishers to create, manage, and distribute single-source content to multiple channels. The system also provides language translation tools to publish in 70 languages, including all major European, Asian, and bidirectional languages.

RSuite Cloud is available on a per-user license or Pay-Per-Page model. Pay-Per-Page is a payment model where the software is free of charge and the publisher only pays for final pages published from the system.

RSuite Cloud accepts Microsoft Word manuscripts into the system and automatically converts the Word files to XML for web-based copyediting and automated page composition. Production workflows can be set up to generate page proofs and eBook drafts for content review and approval. The system is configured to automatically publish print-ready PDF files, HTML output, and eBook formats. http://www.reallysi.com/

eZ Publish CMS now available in the Cloud

eZ Publish, a provider of enterprise content management solutions, now is available in a cloud version to meet the Web publishing needs of mid- and smaller-sized organizations. Called Granite Horizon In The Cloud, the eZ Publish content management system (CMS) is available on a software as a service (SaaS) basis through Granite Horizon LLC, a California-based web developer and implementer. GH In The Cloud is based on the eZ Publish platform with added extensions and custom features including a basic mobile site version, e-commerce and payment gateway, Google Analytics integration and RSS import/export. The service is hosted at a Tier IV data center with financial grade security and N+2 redundancy for complete reliability. GH In The Cloud is offered on two levels, determined by the need for custom workflows, storage and bandwidth. http://granitehorizon.com http://ez.no

Drupal Gardens Launches in Private Beta

Acquia has launched Drupal Gardens into private beta today, e-mailing out invites to the intial batch of people who signed up to be beta testers. Drupal Gardens is a hosted version of Drupal which is remotely installed, hosted and upgraded. It is designed to have an interface similar to sites such as WordPress.com or Ning. Equipped with multi-user blogging, commenting, forums, custom content types, and advanced user management, Drupal Gardens aims to be a tool for organizations that want to build social sites. While currently on a private beta you can sign up to request an invite, and Acquia expects to transition to a public beta by spring 2010. Drupal Gardens will be available for free to the public throughout all of 2010. www.drupalgardens.com/

Atlassian Announces Confluence Hosted Enterprise Wiki

Atlassian announced the release of Confluence Hosted, a new hosted service to make wiki-based collaboration more accessible for small, mid, or large organisations or groups with limited IT resources. Confluence Hosted is based on the Atlassian Confluence enterprise wiki. Features include: Immediate accessibility with no installation required, Unlimited pages and unlimited spaces, WYSIWYG interface, Ability to store and search across all types of files (PPT, Word, PDF, GIF, etc), Enterprise-grade security and permissioning, and Email and RSS integration and support. Confluence Hosted customers can remain on Hosted indefinitely or they can bring the wiki on-premise at any time. Contegix, a provider of managed hosting applications, was selected to provide hosting services. A free, fully functional 30-day evaluation of Confluence Hosted is available. Its tiered pricing model starts at US$49 per month. http://www.atlassian.com