Archive for Digital publishing

Fostering Innovation in Media and Publishing

The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.

Driven to change

It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.

Consider just a few of the trends:

  • The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
  • The inexorable trend toward content embedded into activities
  • The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
  • Rising demand for video and packaging of video with narrative and slide shows
  • Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
  • Increasing use of analytics driving editorial decisions
  • Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness

Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.

Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?

Hearing from others

The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.

John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.

We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen

Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.

Meeting and learning together

Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted

Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.

That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.

We’ll be looking at innovation from multiple angles—

  • vision and strategy
  • people and skills
  • products and market disruption
  • tools and technology

Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.

If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Speaker Spotlight: Pete Sheinbaum – Not “web content management” but “digital content management”

In another installment of Speaker Spotlight, we posed a couple of our frequently asked questions to speaker Pete Sheinbaum, CEO of LinkSmart. We’ve included his answers here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Pete Sheinbaum | Digital Content Management | Gilbane Conference

Speaker Spotlight: Pete Sheinbaum

CEO

LinkSmart

 

Do you think “web content management” should be the hub of digital experience management implementations? If so, should it have a new name to match an expanded role? If not, what should be at the center?

I strongly disagree that web content management should be the hub of experience management implementations. The reason I feel strongly about this is that the “web” may or may not be the hub of the digital “user” experience.

When creating a new role, job function or area of responsibility around the digital experience, it’s important for publishers to identify and carefully map the user experience to see where its hub actually lies. It may or not be web centric.

For example, where does the hub for a digital experience for cooking live? What about the hub for exercising, travel or shopping? In each of these digital experiences, the hub is far away from the web and more so mobile (although yes, people can access the web from a mobile device, but the user experience on a mobile device should be much different than a lean-forward desktop experience).

As such, I wouldn’t give the name “web content management” to the role, but I would offer an alternate with the term “digital content management.” And the owner should be well versed in how digital content and experiences should be delivered on multiple devices, in different geo locations, at different times of day. By focusing on the digital user experience, and less on the web content experience, the center and focus of this role should be clear.

Catch Up with Pete at Gilbane

Track P: Digital Strategies for Publishing and Media

P3. Content Optimization for Publishers – Two Under-appreciated Approaches
Tuesday, December 3:  4:00 p.m. – 5:00 p.m.

Find out more about this session and our other conference sessions here.

Be sure to follow Pete and LinkSmart on Twitter @sheinbaum and @linksmart

[button link=”http://gilbaneconference.com/program” variation=”red”]Complete Program[/button] [button link=”http://gilbaneconference.com/schedule” variation=”red”]Conference Schedule[/button] [button link=”http://gilbaneconference.com/registration” variation=”red”]Register Today[/button]

Speaker Spotlight: Lindy Roux – Multi-channel Content

In our second installment of Speaker Spotlight, we pose a few of our frequently asked questions to speaker Lindy Roux, Principal Content Strategist at Siteworx. Be sure to see additional Speaker Spotlights from our upcoming conference.

Lindy Roux Siteworx | Gilbane Conference speaker
Speaker Spotlight: Lindy Roux

Principal Content Strategist

Siteworx

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge? Development and maintenance cost? Content control? Brand management? Technology expertise?

With the explosion of digital devices and channels, the need to centralize content delivery is increasingly important. Create once, publish everywhere, but in a contextually relevant way. This requires an integrated content strategy, a versatile or flexible organizational structure and the right technology suite. A multi-channel content approach allows for:

  • Efficiency –  a way to streamline the overall editorial process
  • Consistency – seamless messaging, voice, and tone across the digital landscape
  • Agility – ability to adapt to new channels and technologies more quickly

Major challenges that we have observed are:

  • A siloed organizational structure that is not conducive to integrated strategy
  • A lack of, or minimal investment in content strategy and governance
  • A less-than-clear understanding of user context to help to drive digital strategy

Catch Up With Lindy at Gilbane:

Workshop B – Engineer Seamless Experiences Across Every Digital Touch Point
Thursday, December, 5: 9:00 a.m. – 12:00 p.m.

Find out more about this workshop and our conference sessions here.

Be sure to follow Lindy and Siteworx on Twitter @lindroux and @siteworx 

[button link=”http://gilbaneconference.com/program” variation=”red”]Complete Program[/button] [button link=”http://gilbaneconference.com/schedule” variation=”red”]Conference Schedule[/button] [button link=”http://gilbaneconference.com/registration” variation=”red”]Register Today[/button]

 

HTML5 Definition Complete, W3C Moves to Interoperability Testing and Performance

HTML5_Logo_128The W3C announced today that the HTML5 definition is complete, and on schedule to be finalized in 2014. This is excellent news for the future of the open Web, that is, all of us. If you were involved in discussions about mobile development strategies at our recent conference you’ll want to check out all the details at http://dev.w3.org/html5/decision-policy/html5-2014-plan.

Moving right along, the HTML Working Group also published the first draft of HTML 5.1 so you can see a little further down the road for planning purposes. See http://www.w3.org/TR/2012/WD-html51-20121217/.

From the W3C newsletter…

W3C published today the complete definition of the “HTML5” and “Canvas 2D” specifications. Though not yet W3C standards, these specifications are now feature complete, meaning businesses and developers have a stable target for implementation and planning. “As of today, businesses know what they can rely on for HTML5 in the coming years, and what their customers will demand,” said Jeff Jaffe, W3C CEO. HTML5 is the cornerstone of the Open Web Platform, a full programming environment for cross-platform applications with access to device capabilities; video and animations; graphics; style, typography, and other tools for digital publishing; extensive network capabilities; and more.

To reduce browser fragmentation and extend implementations to the full range of tools that consume and produce HTML, W3C now embarks on the stage of W3C standardization devoted to interoperability and testing. W3C is on schedule to finalize the HTML5 standard in 2014. In parallel, the W3C community will continue its work on next generation HTML features, including extensions to complement built-in HTML5 accessibility, responsive images, and adaptive streaming.

Gilbane Boston workshop details posted

The best way to start the Gilbane conference is by attending one or two of the pre-conference workshops offered on Tuesday, November 27, 9:00 am to 4:00 pm:

  • Insider’s Guide to Selecting WCM Technology – Tony Byrne & Irina Guseva, Real Story Group
  • Implementing Systems of Engagement: Making it Work with the Team That Will Make it Work – Scott Liewehr & Rob Rose, Digital Clarity Group
  • So You Want to Build a Mobile Content App? – Jonny Kaldor, Kaldor Group (creators of Pugpig)
  • Content Migrations: A Field Guide – Deane Barker, Blend Interactive & David Hobbs, David Hobbs Consulting
  • Social Media: Creating a Voice & Personality for Your Brand – AJ Gerritson, 451 Marketing
  • Text Analytics for Semantic Applications – Tom Reamy, KAPS Group

See the schedule and full descriptions of the in-depth pre-conference workshops.

Please save the date and check http://gilbaneboston.com for further information about the main conference schedule & conference program as they become available.

New Location!
Intercontinental Boston Waterfront Hotel
510 Atlantic Avenue
Boston, Massachusetts 02210

Submitting speaking proposals after the deadline

For all of you who missed the deadline for speaking proposals for Gilbane Boston, our policy is that we always accept proposals – in fact we accept them all year long – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it here, so stay tuned.

And don’t forget to use the submission form!

Speaker proposal update

Thanks all for the speaker proposals!

Next step is a preliminary organization by the program committee to see if we have all the topics covered.

If you have submitted a proposal remember that it may be a few weeks before a decision is made, but we will keep you posted here on our overall progress.

Mark your calendar for Gilbane Boston 2012!

Gilbane Boston content management and technologies conference bannerIt is time to mark your calendar for Gilbane Boston 2012. We will be back on Boston’s waterfront adjacent to the new “innovation district“, at the Intercontinental Boston Waterfront. The dates are November 27-29, 2012.