The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Category: Web Content Management – WCM (page 1 of 24)

Digital experience

Digital experience (DX) emerged from work in the 1990s on “experience management” which included customers, employees, suppliers, and other stakeholders. Customer experience (CX) became the primary focus of experience management in the 2000s fueled by the growth of web commerce and other digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and already in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component. 

A positive digital experience requires much more than a pretty and fast web page or mobile app. There are other marketing technologies,  internal back-end systems, supply chains, and operational workflows, digital or not, that need to be integrated with to ensure a smooth and informed experience. See Digital Experience is all about integration and agility.

SDL plc

SDL plc is a multinational software and professional services company headquartered in Maidenhead, UK. SDL specializes in; digital marketing software and services, structured content management and language translation software and services. SDL is listed on the London Stock Exchange. SDL is an abbreviation for “Software and Documentation Localization”.

SDL has acquired numerous language technology companies including Trados, and Idiom Technologies, as well as content management system vendor Tridion, and other content and marketing technology companies including Fredhopper, Alterian, Bemoko, Calamares, and Xopus. 

Serendipity (software)

Serendipity is a PHP based blog and web-based content management system. It is available under a BSD license. It supports PostgreSQL, MySQL, SQLite database backends, the Smarty template engine, and a plugin architecture for user contributed modifications.

Day Software

Day Software was an enterprise content management software company headquartered in Basel, Switzerland and Boston, Massachusetts. Day Software was founded in 1993 in Basel, Switzerland. Day creates content management infrastructure software in the Day CRX product line and enterprise content management applications in the Day Communiqué product line. Day was acquired by Adobe in 2010.

Customer experience

Customer experience (CX) emerged from work in the 1990s on “experience management” which was not limited to “customers” but included employees, suppliers, and other stakeholders. Customers became the primary focus in the 2000s and was fueled by the growth of digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component.

Web content management system

A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

Also see…

Gilbane Report Vol 8, Num 8 – What is Content Management?

The Right Way To Select Digital Experience Technology

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendee taking notes

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key decisions, including…

The Right Way To Select Digital Experience Technology

This fast-paced workshop gives you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, marketing automation, and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant receives a copy of Tony Byrne’s book,The Right Way to Select Technology.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

Tony Byrne

 

 

Tony Byrne
Founder, Real Story Group

 

Reserve your seat today

 


Diamond sponsors

Gridspace
ZOHO
twilio

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

What’s your digital experience IQ (integration quotient)?

digital experience networking at Gilbane DX conference

Digital experience integration: learn & network

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success.

This year in DC we are expanding our ability to help organizations with some of the most common integration challenges by co-locating with three events that focus on key components of digital experience strategies. These include CRM, natural language, speech, and chatbot technologies.

To encourage cross-discipline learning and networking there are “All Access” passes available for all conference attendees to attend sessions in the other events; and a combined technology showcase and networking events are available to all attendees.

Reserve your seat today and take advantage of four multi-track events in one location to up your DX “IQ” – integration quotient.

Learn more ▪︎ Program ▪︎ Register

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