Microsoft puzzling announcements
Jean-Louis Gassée has some good questions, including… “Is Microsoft trying to implement a 21st century version of its old Embrace and Extend maneuver — on Google’s devices and collaboration software this time?” Read More
Integrated innovation and the rise of complexity
While Stephen O’Grady’ post isn’t addressing Microsoft‘s recent Surface announcements as Gassée was, it is an interesting companion, or standalone read. Read More
Google and ambient computing
‘Ambient computing‘ has mostly been associated with the Internet of Things (IoT). There are many types of computing things. But the most important, from a world domination perspective, are those at the center of (still human) experience and decision-making; that is mobile (and still desktop) computing devices. The biggest challenge is the interoperability required at scale. This is fundamental to computing platform growth and competitive strategies (see Gassée’s question above). Ben Thompson analyzes Google recent announcements in this context. Read More
Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why
Now it’s 10 weeks. Tim Walters makes a good case for his prediction even though other states are working on their own legislation, and Nevada has a policy already in effect. Read More
The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.
Gilbane’s Digital Experience Conference
Washington DC April 28 – 29, Workshops May 1
It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…
B106. Delivering digital excellence with global compliance & integrity
Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Digital Policy Consultant, NativeTrust Consulting LLC
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
CrownPeak, the Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, and Magus, the SaaS website quality and compliance monitoring provider, announced a partnership making the Magus ActiveStandards website governance platform available with the CrownPeak Cloud Web Content Management (WCM) System. The combined offering is a complete SaaS solution that gives the ability to allow more business users to publish content across multiple digital channels while protecting the brand by ensuring compliance with corporate, legal and regulatory standards. Online marketers are able to implement these initiatives in the cloud and receive the capability to quickly and easily deliver content to mobile devices, target content based on browsing behavior, integrate analytics into a content management environment and target content for authenticated site visitors and more when using the CrownPeak Cloud WCM System with the ActiveStandards compliance platform. The CrownPeak Cloud WCM System is a configurable solution that allows one to add, update and manage external content and make styling changes as quickly as eBusiness strategies demand. IT departments can maintain control of the infrastructure while giving Marketing the ability to serve visitors with the right content at the right time. The CrownPeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, a platform agnostic solution to import, export and publish data through standard protocols and formats. http://www.crownpeak.com/ http://www.magus.co.uk/
Vignette Corporation (NASDAQ: VIGN) announced the release of Vignette Content Management Audit Solutions. The solutions allow organizations to track and archive changes across multiple Web sites and provide a simplified process for meeting operational or regulatory auditing compliance requirements. In addition to enabling compliance, Vignette Content Management Audit Solutions help organizations optimize and improve operational Web site management processes by reporting on content creation, contribution and user trends that can identify system or process bottlenecks. Once an organization knows how and when its content is being managed, it can easily make modifications to drive efficiency and reduce the amount of time it takes to publish fresh content. Vignette Content Management Audit Solutions are available in complimentary and enhanced packages. Vignette Content Management Audit, included within the Vignette Content Management console, includes event history views. The enhanced offering allows organizations to leverage on-demand reporting of events, users and time periods in a dashboard or drill down format in order to identify trends. http://www.vignette.com
Autonomy Corporation plc (LSE: AU.) announced a new solution that allows businesses to automatically record and archive dynamic website content. Designed to address the complex regulatory requirements for businesses presenting dynamic content on the web, the solution combines Autonomy Digital Safe with Interwoven TeamSite to form an offering for including web content in a comprehensive compliance policy. Autonomy leverages the capabilities of its Digital Safe Archive and TeamSite web content management solution to provide an automated, secure, and scalable solution that helps businesses meet the compliance requirements of the modern web. For example, an insurance company can now produce a record of the exact premiums it offered online to a particular segment of customers during a marketing campaign conducted several months ago. Digital Safe is a hosted archive service that enables customers to outsource the storage and management of email messages, rich-media files, audio files, instant messages, and all forms of web content. TeamSite’s web versioning capabilities enable businesses to capture snapshots of content delivered to customers at exact points in time, including rolling back to content delivered several months or years ago. This information can now be ingested and indexed by Digital Safe to help organizations meet strict eDiscovery and audit compliance requirements, including COBS 11.8 (Conduct of Business), SEC/FINRA regulations, and the Gramm-Leach Bliley Act. This solution is available now. http://www.interwoven.com/, http://www.autonomy.com
Records management provider Iron Mountain is a company that has intrigued me for some time, as I’ve watched it morph from a regional to a global player in outsourcing services as well as one of the top best-of-breed RM players amidst the ECM suite and platform providers.
The company appears to have always placed great value on user education and sharing best practices as demonstrated via a continuously expanding Knowledge Center, complete with an “Ask the Expert” section. User interfaces and content breadth/depth within this area is impressive, as is the series of quarterly, role-based newsletters on various topics. Incorporating multimedia into this strategy via the Tour Center has clearly been a major investment.
So, when I ran across the latest campaign featuring one of my all time favorites, John Cleese, I figured I would check out the Friendly Advice Machine. I did not however, count on an inability to tear myself away from it.
Frankly, it is one of the best examples of customer experience techniques I have ever seen. (Adweek agrees.) Targeting mid- to senior-level IT and legal professionals, it is creative, usable, informative, and hilariously funny. It uniquely incorporates “next step” offers and calls to action that quite literally spurs your hand towards the mouse to find out “what’s behind that icon?” It bolsters the brand management strategy rather than dilutes it.
Update: Yesterday’s Stratify acquisition should help in the “bolstering” department as well….
Check it out — especially the Dreaded Whitepaper offer — and stay tuned. I’ll be interviewing the company next week about the objectives and techniques that make this campaign stand out. In terms of global customer experience, I’ll find out if Cleese has attempted to deliver it in Chinese.
I’ll be giving a talk on “Managing Content for Compliance: A Framework” at the annual IT Compliance Institute Conference — Friday, May 4th in Crystal City Virginia.
Sneak peek at my recommended actions:
- Secure senior leadership
- Develop policies and procedures
- Develop information architecture and systems
- Expect to iterate.
No real magic — just a lot of hard work! Fortunately, the smart use of relevant content technologies will help.