It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…
B106. Delivering digital excellence with global compliance & integrity
Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Kristina Podnar Digital Policy Consultant, NativeTrust Consulting LLC
August 17, 2011 / NewsShark / Comments Off on CrownPeak and Magus Partner to Deliver Complete SaaS Solution for Web Content Management
CrownPeak, the Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, and Magus, the SaaS website quality and compliance monitoring provider, announced a partnership making the Magus ActiveStandards website governance platform available with the CrownPeak Cloud Web Content Management (WCM) System. The combined offering is a complete SaaS solution that gives the ability to allow more business users to publish content across multiple digital channels while protecting the brand by ensuring compliance with corporate, legal and regulatory standards. Online marketers are able to implement these initiatives in the cloud and receive the capability to quickly and easily deliver content to mobile devices, target content based on browsing behavior, integrate analytics into a content management environment and target content for authenticated site visitors and more when using the CrownPeak Cloud WCM System with the ActiveStandards compliance platform. The CrownPeak Cloud WCM System is a configurable solution that allows one to add, update and manage external content and make styling changes as quickly as eBusiness strategies demand. IT departments can maintain control of the infrastructure while giving Marketing the ability to serve visitors with the right content at the right time. The CrownPeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, a platform agnostic solution to import, export and publish data through standard protocols and formats. http://www.crownpeak.com/http://www.magus.co.uk/
SpringCM announced the latest release of its cloud enterprise content management platform. This latest release features new case management capabilities, helps SpringCM customers deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. In addition, mobile support for iPad uses intuitive-gesture interface, but also gives access to cloud capabilities such as full-text search of corporate-content repositories. Other highlights include: Enhances quality-of-service and compliance with defined rules; Provides a status view to all case participants to improve team and customer communication; Faster responsiveness to objectives and process changes; Enables more effective internal collaboration on cases; Improves communication with customers and other service requesters; and it requires minimal IT resources. http://www.springcm.com/
Records management provider Iron Mountain is a company that has intrigued me for some time, as I’ve watched it morph from a regional to a global player in outsourcing services as well as one of the top best-of-breed RM players amidst the ECM suite and platform providers.
The company appears to have always placed great value on user education and sharing best practices as demonstrated via a continuously expanding Knowledge Center, complete with an “Ask the Expert” section. User interfaces and content breadth/depth within this area is impressive, as is the series of quarterly, role-based newsletters on various topics. Incorporating multimedia into this strategy via the Tour Center has clearly been a major investment.
So, when I ran across the latest campaign featuring one of my all time favorites, John Cleese, I figured I would check out the Friendly Advice Machine. I did not however, count on an inability to tear myself away from it.
Frankly, it is one of the best examples of customer experience techniques I have ever seen. (Adweek agrees.) Targeting mid- to senior-level IT and legal professionals, it is creative, usable, informative, and hilariously funny. It uniquely incorporates “next step” offers and calls to action that quite literally spurs your hand towards the mouse to find out “what’s behind that icon?” It bolsters the brand management strategy rather than dilutes it.
Update: Yesterday’s Stratify acquisition should help in the “bolstering” department as well…. Check it out — especially the Dreaded Whitepaper offer — and stay tuned. I’ll be interviewing the company next week about the objectives and techniques that make this campaign stand out. In terms of global customer experience, I’ll find out if Cleese has attempted to deliver it in Chinese.
April 10, 2007 / NewsShark / Comments Off on Salesforce.com acquires Koral and Announces Salesforce Content Management
Salesforce.com (NYSE:CRM) introduced Salesforce Content, an expansion of its platform and application strategy for managing and sharing all business information on demand. Apex Content, a major new extension to the Salesforce platform, will enable the creation of content-based applications. Salesforce ContentExchange, a new on-demand application built on the new platform technologies, will enable customers to manage their documents and other unstructured data on demand as they manage their structured data within the existing Salesforce CRM applications. Apex Content and Salesforce ContentExchange will be based on technology acquired from Koral Technologies. Salesforce.com acquired Koral in March 2007. Terms were not disclosed. Apex Content will provide a content platform that will fuel Salesforce applications, including AppSpace, Salesforce PRM, and Salesforce Wealth Management Edition. With Apex Content, developers will be able to create new kinds of content applications. The first application to be built on Apex Content will be Salesforce ContentExchange. Salesforce ContentExchange will help companies store, share, find and manage the business information that currently lives in documents, emails and HTML, while keeping all users and content in sync. Salesforce ContentExchange will take community participation, tagging, recommendations, subscriptions, and an AJAX user interface and apply them to enterprise content management. Pricing and availability of Salesforce ContentExchange and Apex Content is scheduled to be announced later this calendar year. http://www.salesforce.com/
With so much of our news focused on the Boston conference the last couple of weeks, you might have missed the publication of a new case study and a new white paper. Both are by Senior Analyst Leonor Ciarlone, and as usual, both are free. The case study is “The Global Customer Experience: Sun Microsystems’ Vision for the Participation Age”, and is the topic of today’s webinar. The white paper is “Eliminating the Fear Factor: Creating a Culture of Compliance“, and a recording of the webinar covering this is available here.
A story on page 1 of the Nov 10 Wall Street Journal reports that the SEC is re-evaluting interpretation of Section 404 of the SOX rule, which dictates internal review and external auditing of financial reporting systems. Citing pressure from “the nation’s business lobby,” the SEC is taking steps to allow a “more flexible reading,” and intends to “propose guidance . . . to help companies and auditors interpret Section 404 in a way likely to save them time and money.” The new guidance is expected next month. See “Business Wins Its Battle to Ease A Costly Sarbanes-Oxley Rule” for details.