The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Category: Content Management (page 1 of 376)

Content technology

“Content technology” is a form of information technology that uses computing technology to create, retrieve, process, manage, store, share, and distribute unstructured data, such as narrative text and audio visual media, and typically incorporates or integrates with systems that manage structured data . The term emerged as early web content management systems proliferated, but includes any technology that processes some form of unstructured data, such as authoring, publishing, natural language processing, search and retrieval. 

The Gilbane Report

Gilbane Report logo

The Gilbane Report on Open Information & Document Systems (ISSN 1067-8719) was periodical launched in March, 1993 by Publishing Technology Management Inc. which was founded by Frank Gilbane, its president, in June, 1987. 

The Gilbane Report was sold to CAP Ventures Inc in December 1994, who published it until May, 1999, when it was bought by Bluebill Advisors, Inc. a consulting and advisory firm founded by Frank Gilbane. Bluebill Advisors continued to publish the Gilbane Report until March, 2005. The Gilbane Report issues from 1993 – 2005 remain available in either HTML or PDF (or both), on the Gilbane Advisor website, which is owned by Bluebill Advisors Inc.

Below is a link to the first issue of the Gilbane Report. There is also a PDF version.

Gilbane Report Vol 1, Num 1 – Imaging, Document & Information Management Systems – What’s the Difference, and How Do You Know What You Need?

Gilbane Conference 2010 – Boston

Content management and content technology

The 2010 edition of the Gilbane Conference is designed to foster interaction between all stakeholders in the content management and content technology communities, with the ultimate goal of increasing the successful implementation and deployment of content technology. The conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

Chaired by: Frank Gilbane ∙ Organized by: Lighthouse Seminars


For additional information on our events see Gilbane Conferences.



Multichannel content mangement

Multichannel content management (MCM) means creating and managing content that can be optimized for each channel and device, ideally including those not anticipated. “Web”content management has been dominant for a few years, and “enterprise” content management was hijacked by the document management interests early on. These days “multichannel” is used mainly for emphasis since in general “content management” that isn’t multichannel is not very useful.

also see

Information architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves an information model or concept of information that is used and applied to activities which require explicit details of complex information systems. These activities include library systems and database development.

Digital experience

Digital experience (DX) emerged from work in the 1990s on “experience management” which included customers, employees, suppliers, and other stakeholders. Customer experience (CX) became the primary focus of experience management in the 2000s fueled by the growth of web commerce and other digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and already in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component. 

A positive digital experience requires much more than a pretty and fast web page or mobile app. There are other marketing technologies,  internal back-end systems, supply chains, and operational workflows, digital or not, that need to be integrated with to ensure a smooth and informed experience. See Digital Experience is all about integration and agility.

Information Model

The concept of an ‘information model‘ goes back at least to the 1970s with the growth of digital information and database software to manage structured data. In the 1980s information models became a key tool for organizing and managing documents and unstructured data, and in the 1990s emerged as a critical requirement for complex content management applications. 

“An Information Model provides the framework for organizing your content so that it can be delivered and reused in a variety of innovative ways. Once you have created an Information Model for your content repository, you will be able to label information in ways that will enhance search and retrieval, making it possible for authors and users to find the information resources they need quickly and easily… The Information Model is the ultimate content-management tool.” (The Gilbane Report, Vol 10, Num 1, 2002 , What is an Information Model & Why do You Need One?).

“An information model provides formalism to the description of a problem domain without constraining how that description is mapped to an actual implementation in software. There may be many mappings of the information model. Such mappings are called data models, irrespective of whether they are object models (e.g. using UML), entity relationship models or XML schemas.” (Wikipedia). 

Also see Integration DEFinition for information modeling (IDEF1X)

content strategy

 A good description from Wikipedia:

“Content strategy refers to the planning, development, and management of content—written or in other media. The term has been particularly common in web development since the late 1990s. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.”

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