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Conferences & Advisor

Category: Content Management (page 1 of 360)

Update: Gilbane’s Digital Experience Conference in Washington DC

You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.

Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.

Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.

Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.

And if you have an idea for a presentation, our call for speakers is open until October 12th.

Gilbane’s Digital Experience Conference call for speakers is now open

We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!

Gilbane Digital Experience Conference 2019To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Digital Experience Technologies for Customers and the Workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital Experience Practices for Customers and the Workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Submit your speaking proposal

The deadline for proposals is October 12, 2018.

 

Integrating Multilingual Content into Operations and Growth

Gilbane Boston 2017 banner

Featured session:
Integrating Multilingual Content into Operations and Growth

As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.

Wednesday, November 28: 1:45 p.m. – 2:45 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Mary Laplante, Digital Clarity Group

Moderator:
Mary Laplante, Vice President Client Services, Digital Clarity Group

Laura Brandon, GALA - Gilbane Conference  
Laura Brandon, Executive Director, Globalization and Localization Association
&
Jim Compton,
Technology Program Manager, Moravia
Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs

Juliana Pereira, Smartling - Gilbane conference
Juliana Pereira, Head of Marketing, Smartling
Translation Strategy is a Growth Strategy: The Smart Approach to Global Content

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Brand Content Strategies

Gilbane Boston 2017 banner

Featured session:
Brand Content Strategies

“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.

Tuesday, November 28: 10:30 a.m. – 11:30 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Melissa Webster IDC at Gilbane Conference

Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

Ora Solomon Starwood at Gilbane Conference

Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model

John Johnston, Volvo, at Gilbane Conference

John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Gilbane Digital Content Conference 2017 – Call for Speakers

Content management, marketing, and digital experience

How to submit a speaking proposal

  1. Review the conference and track descriptions below.
  2. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop.
  3. And…

Submit your speaking proposal

The deadline for proposals is June 2, 2017

Conference Description

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. We help marketers, IT, business, and content managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Track Descriptions

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Track C: Content, Marketing, and Customer Experience

Focused on… how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for… marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Track E: Content, Collaboration, and Digital Workplace Experience

Focused on… tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for… content, information, technical, and business managers focused on collaboration, knowledge sharing, intranets, enterprise search, social, and internal, field, and backend content applications.

Track T: Technologies for Content, Marketing, and Digital Experience

Focused on… what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for… technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Track P: Re-imagining Digital Strategies for Publishing and Media

Focused on… the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for… publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Post-conference Workshops

These are intensive three hour sessions.

Submit your speaking proposal

Remember! The deadline for proposals is June 2, 2017

Blockchain to Bots: a Look at Use Cases

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Blockchain to Bots:
a Look at Use Cases

New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.

Wednesday, November, 30: 11:40 – 12:40 pm

Register today to save your seat
Use code F16G for an extra discount

Nicole Dvorak | Gilbane conference

Moderator:
Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management

Rod Collins | Gilbane Conference

Rod Collins, Director of Innovation, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Mindy Carner | Gilbane Conference

Mindy Carner, Manager, Information Management, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Henry Amm | Gilbane Conference

Henry Amm, Digital Strategy Consultant, adenin Technologies

Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

You Have Content. Now What?

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference’s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

Gilbane Advisor 5-30-16 – Content, Commerce and Deep Links

Deep links and Android Instant Apps

Benedict Evans picks up on something important for Google. From his newsletter… Cartoon from xkcdxkcd - Content, Commerce Deep Links

… the new Instant Apps feature for Android is hugely important. If you tap on a deep link anywhere on Android, then that app itself will immediately be downloaded from the app store and start running, and show you the piece of content linked to … This effectively removes the ‘is the app installed or not when we link to it?’ problem, letting people experience an app seamlessly without bouncing out to the app store and opening up huge new opportunities for engagement (and advertising). It also challenges a major premise behind chat bots (they don’t require you to install a new app). Read More 

Content publishers underestimate the “shoppable content” challenge

You would think by now two of the major components in marketing technology stacks, content management and e-commerce systems, would be more widely and successfully integrated. In most cases the main roadblock remains organizational. But the combination of revenue requirements and competitive seamless buying experiences will eventually force change. This could be another capability led and controlled by social and computing platforms. Publishers and e-commerce sites need to get moving to at least influence the outcome. Read More

Facebook testing “shoppable” video ads

Facebook needs to prove to retail marketers that it can drive sales, not just provide brand exposure. One way to do that is by launching “shoppable” video ads next month so people can browse products without tapping out of a video ad. Read More

Google tests feature that lets media companies, marketers publish directly to search results

AMP pages may get preferential treatment because they are fast, but this experimental feature treats the search results page as a publishing channel – take that Facebook News Feed!

Google has built a Web-based interface through which posts can be formatted and uploaded directly to its systems. The posts can be up to 14,400 characters in length and can include links and up to 10 images or videos. The pages also include options to share them via Twitter, Facebook or email. Each post is hosted by Google itself on a dedicated page, and appears in a carousel in results pages for searches related to their authors for up to a week, … After seven days, the posts remain live but won’t be surfaced in search results. Rather, they can be accessed via a link. Read More

Google open sources SyntaxNet and English parser

… we spend a lot of time thinking about how computer systems can read and understand human language in order to process it in intelligent ways. Today, we are excited to share the fruits of our research with the broader community by releasing SyntaxNet, an open-source neural network framework implemented in TensorFlow that provides a foundation for Natural Language Understanding (NLU) systems. Our release includes all the code needed to train new SyntaxNet models on your own data, as well as Parsey McParseface, an English parser that we have trained for you and that you can use to analyze English text. Read More

Despite stumbles, news outlets flock to Messenger

The Takeaway – News organizations looking for fresh ways to reach readers see big potential in Facebook’s Messenger “bots.” But early efforts have not done well, and news publishers are still experimenting with the platform to figure out what users want to see. Read More

End of the online advertising bubble

Kalkis Research are not the first to predict the end of the ad bubble, but their compelling report pulls no punches and has caused quite a stir with its dire predictions. They have been responding to some of the comments and the whole bit is useful. Read More

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

Big step for Medium. Looks good but are they ready for the slippery slope of formatting support?… How to Make Your Publication Look Great via Medium

Watch out for the The Non-Monetizable Product Blind Spot via The Information

Very welcome feature… Tie your sites together with property sets in Search Console via Google webmaster blog

Good type design is worth the effort… How typography can save your life via Pro Publica

Probably good for EPUB… W3C and International Digital Publishing Forum (IDPF) explore combining via w3c.org

As it should be… 85 percent of Facebook video is watched without sound via Digiday

HTTP/2 Server push rolling out… Get Ready to See Seconds Shaved Off Web Page Load Times via Technology Review

How many martec vendors does it take to…? Did Morgan Stanley just kill the single-vendor marketing suite? via chiefmartec.com

About

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.

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