Gilbane Conferences & Advisor

Curated content for content, computing, and digital experience professionsals

Category: AI / Machine Learning

Gilbane Advisor 9-18-19 — Good/bad Google, multi-purpose content, face recognition & DBs

Less than half of Google searches now result in a click

Some mixed news about Google for publishers and advertisers in the past few weeks. We’ll start with the not-so-good news about clicks, especially as it turns out, for mobile, detailed by Rand Fishkin…

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google resulted in zero-clicks. Read More

Google organic click stats

Google moves to prioritize original reporting in search

Nieman Labs’ Laura Hazard Owen provides some context on the most welcome change Google‘s Richard Gingras announced last week. Of course there are questions around what ‘original reporting’ means, for Google and all of us, and we’ll have to see how well Google navigates this fuzziness. Read More

Designing multi-purpose content

The efficiency and effectiveness of multi-purpose content strategies are well known, as are many techniques for successful implementation. What is not so easy is justifying, assembling, and educating a multi-discipline content team. Content strategist Michael Andrews provides a clear explanation and example of the benefits of multi-purpose content designed by a cross-functional team that is accessible for non-specialists. Read More

Face recognition, bad people and bad data

Benedict Evans…

We worry about face recognition just as we worried about databases – we worry what happens if they contain bad data and we worry what bad people might do with them … we worry what happens if it [facial recognition] doesn’t work and we worry what happens if it does work.

This comparison turns out to be a familiar and fertile foundation for exploring what can go wrong and what we should do about it.

The article also serves as a subtle and still necessary reminder that face recognition and other machine learning applications are vastly more limited than what ‘AI’ conjures up for many. Read More

Also…

A few more links in this issue as we catch up from our August vacation.

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 7-29-19 — Enterprise ML risk, web contract, web 3.0, news & scale

Managing ML in the enterprise

Regulated industries are often among the first to figure out how to implement new technologies in complex, high risk environments. This O’Reilly article looks at how finance (mostly) and health care model risk in the context of machine learning. There are useful and important lessons for enterprises in general. Read More

 

Model risk management

A contract for the Web

We all know the web has a boatload of challenges coming from a collection of commercial and national sources intent on subverting or replacing it. But organizations and consumers of the web have also been too complacent as these threats have grown. The World Wide Web Foundation‘s mission is to “advance the open web as a public good and a basic right.” by changing government and business policies. The foundation has just published a draft “Contract for the Web” and is asking for input from governments, businesses, and citizens. That’s right, they want your opinion. Read More

Is Web3.0 the next lifestyle brand?

Web 3.0 does not, and will likely never have, a canonical definition. Web 3.0 refers to a collection of aspirations, similar to those of the Web Foundations’, and new technologies to support those aspirations and a decentralized web, such as blockchain and crypto. Since these technologies are not widely understood, marketing Web 3.0 etc. is a problem. Jeremy Epstein has some “half-baked” (his words) ideas on relating it to modern intentional lifestyle choices as away to build support. Read More

By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform

If journalists want to criticize the anything-goes ethos of Facebook, it’s only fair to note when news organizations’ hunger for scale leads them down the same problematic path. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 3-19-19 — Federated ML, ephemeral messaging, search for humans

Google releases federated machine learningTensorFlow summit 2019

Federated learning is going to be a thing. Health care is just one example… “TensorFlow Federated will provide distributed machine learning for developers to train models across many mobile devices without data ever leaving those devices. Encryption provides an additional layer of privacy, and weights from models trained on mobile devices are shared with a central model for continuous learning.” Read More

A warning on the dangers of ephemeral messaging

The Information’s Sam Lessin is bullish about Facebook’s moving to full encryption, but thinks a reliance on ephemeral messaging is a big mistake. He makes a good case and the issues he raises need broader consideration. (Firewall – but you can get access by providing an email.) Read More

Search engines: a human perspective

Wise words on search applications from Daniel Tunkelang.

The foundation of human-computer information retrieval (HCIR) is that search engines help searchers who help themselves. The best search engines reward searchers’ incremental effort with a higher return on investment. … But searchers have been trained by simple search interfaces, and their laziness is compounded by a skepticism of anything that violates their expectations. In order to earn searcher effort, search engines have to provide simple, incremental, and effective steps that guide searchers — and that teach them through experience that the return justifies the additional effort. Read More

Facebook’s News Feed era is now officially over

It’s anyone’s guess where Facebook will end up after the strategic shift announced last week. The new direction impacts all parts of the company and raises questions about their business model, growth, and of course, organization. Read More


Join us at Gilbane’s Digital Experience Conference

Digital experience strategies, technologies, and practices, for marketing and the workplace

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 7-11-18 — No-hype blockchain, ML, mobile dev, publishing

Blockchain beyond the hype: What is the strategic business value?

Excellent measured piece to share with senior management, from McKinsey. “Our research seeks to answer this question by evaluating not only the strategic importance of blockchain to major industries but also who can capture what type of value through what type of approach. To see the original interactive version of the graphic… Read More

Ways to think about machine learning

Benedict Evans looking at the fundamentals of ML, minus the often unhelpful ways it is often discussed.

So, this is a good grounding way to think about ML today – it’s a step change in what we can do with computers, and that will be part of many different products for many different companies. Eventually, pretty much everything will have ML somewhere inside and no-one will care. Read More

A deeply detailed but never definitive guide to mobile development architecture

“Native, Web, PWA, hybrid, Cross-Compiled… what is “the best” way to develop for Android and iOS platforms? What looks reasonable? And how are you supposed to choose among the options?” Long enough to be really useful… Read More

The promises and perils of blockchain technology in publishing

Bill Rosenblatt looks at the practicality and unknowns of the “Three general types of blockchain applications in publishing are being discussed nowadays: rights licensing and royalty processing, print supply chain management and piracy tracking, and e-book ownership transfers.” Read More

Goodbye, Denver Post. Hello, Blockchain & Colorado Sun

The new publication will have a conventional website whose data will be written permanently into the secure digital ledger known as the blockchain. Expenses for the fledgling outlet will be covered by a grant from Civil, whose sole investor, for now, is ConsenSys, a Brooklyn-based blockchain software technology company founded by Joseph Lubin… a co-founder of Ethereum. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

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Rachael Schwartz Gilbane Conference
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Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​

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Gabi Zijderveld. Gilbane Conference
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Gabi Zijderveld, CMO, Affectiva

Let’s Get Emotional: Creating Deeper Customer Connections With Emotion AI

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Juhee Garg Gilbane Conference
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Juhee Garg, Senior Product Manager, Adobe

Adaptive Content Strategy: How to increase your ROC (Return on Content)

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Subrata Mukherjee | Gilbane Conference
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Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​

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Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

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The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

TransPerfect Introduces New iPhone Application

TransPerfect, the privately held provider of translation services, announced the release of a new iPhone application for translation, which is available free to users. The application is called TransPerfect TransImage and it provides real-time machine translation via the device’s camera for users who come across text they would like to instantly understand. Machine translation has not yet advanced to a point where it can replace a human translator for mission critical content, but it can be an informative tool for getting the gist of content in another language. TransPerfect’s iPhone application leverages OCR (optical character recognition) and MT (machine translation) technology to form an application that takes text within a picture and translates it automatically. The current version includes support for 49 languages. The free application is now available from the Apple iTunes Store. www.transperfect.com.