The Gilbane Advisor

Curated content for content, computing, and digital experience professionsals

Category: Company updates (page 1 of 5)

Welcome Social Media Marketing Manager Mary Stevens!

We are very pleased to welcome Mary Stevens to the Gilbane Conference team as Social Media Marketing Manager. Mary is already active on our social channels and someone you’ll be hearing a lot from as conference activity ramps up.

In addition to keeping our social channels updated on conference and related activity Mary is a resource for conference attendees, sponsors, speakers, fans, who follow or want to engage and network with the Gilbane conference community. She’ll be updating you more specifically on what that means to you, but in general, she’ll be facilitating communication, conversations, and networking among all stakeholders. For example, we’ll be publishing speaker social media links to help attendees learn more about our speakers in advance of the event.

Mary can be reached via email; she can be found on our Facebook, Google+, LinkedIn pages and groups (buttons below); you can follow her posts on this blog (none yet!); and you can DM her at @gilbane or @gilbaneboston.

Follow the Gilbane Conference!

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Follow the Gilbane Conference Facebook page

We have had a Facebook page for a couple of years but it has suffered from neglect. No longer. We have updated the page and have a new secret resource who will be keeping the Gilbane Conference Facebook page active and useful for all those who prefer to stay informed about our conferences via Facebook. The link is http://www.facebook.com/Gilbane.Conferences.

Gilbane Conferences

Gilbane Boston 2011 Announces Sponsors and New Keynote Format for 8th Annual Web & Enterprise Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 – December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane – President, Outsell’s Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. – Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson – Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  – Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew – Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at https://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing.

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

Engage with a Persuasive Web Experience

Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice (you can get a bit of introduction to me here) – I am pleased to say this is my first blog post (hopefully of many) for Gilbane.

It’s an exciting time for this segment of the CMS industry and to be joining Gilbane and I am looking forward to sharing my passion for web engagement – hence the unashamedly buzz word laden title.

Depending on the commentator; we are either in a social media age, or we are post the social media revolution – in either case the Internet is no longer an extension of the traditional passive consumption media channels, it is a place where information and brand consumers get involved.

In fact, folks are now arguing that it’s no longer ‘social’ it’s just ‘media’ – the way we create, consume and socialize content has changed forever and for everyone. And of course, there is so much of it – how do you make your message stick?

This has mean’t a shift in focus for our industry, we’ve seen the age of the IT developers platform, been through the focus on ‘easy to use’ for content contributors to now – where being audience centric has become mainstream thinking (and a business imperative).

This has spawned a number of descriptions for this extension of WCM and the tools and practices we need to apply to become audience centric, including Persuasive Content, Web Experience Management, Customer Engagement or Web Engagement.

All of these have something in common; a cycle of listening to the audience, understanding their needs and behaviour, using that to create and optimize content and some form of relevance based delivery.

At it’s simplest, from a tools perspective – it’s the intersection of WCM, web analytics and personalized delivery. But it gets more complex,  with the inclusion of social media, CRM, marketing automation, e-mail, mobile delivery, auto-categorization, search – this list can go on.

Yes, you can throw the kitchen sink at this one – but software and industry best practices are being aligned, for sound business reasons and they are aligning behind the audience, the citizen, the consumer.. you in fact.

I’m going to finish on a couple of quotes from Frank Gilbane – from the foreword to ‘Web Engagement’ by Bill Zoellick (a book I’ve enjoyed for a while):

The most unique characteristic of the web is in the way that it changes the relationship between your business and it’s customers.

You will not be able to take advantage … and know your customers without engaging them in a way that encourages them to share information with you. 

Engaging your customers requires understanding the new tools and data that are available and applying them in a way that nurtures a new level of trust. 

Not just saying that to be nice to the boss (although it can’t do any harm!), or to point out that the book was authored by a Gilbane alumnus – I think the most relevant part of the quote is the date that Frank wrote that foreword – it was February 2000.

Hence my excitement in joining Gilbane, a firm that has a great, long standing pedigree as an authority on web engagement, which is, as I say, my passion and I look forward to the privilegeof contributing to that.

Interested in reading more on Web Engagement? – I suggest reading this White Paper by Mary Laplante or check out our guide for marketers at Gilbane San Francisco – where our speakers will be discussing a lot of the subjects I touch on here.  

Ian Truscott Joins Gilbane Group as Senior Analyst in UK

I am very happy to announce the addition of Ian Truscott to our team as a Gilbane Group Senior Analyst based in London. We have had customers in Europe for many years and have wanted to expand our business with a local presence, so Ian is an especially welcome addition. Ian’s focus will be on Web Content Management, which remains our largest area of consulting, and has become even more important with the increasing influence and activity of enterprise marketing in web content strategies and purchases.

Ian comes to us from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools.

A little more on Ian from his summary on LinkedIn:
“… fifteen years of enterprise software experience, ten of which working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting – from starting my career as a computer operator and UNIX administrator. A strong web content management pedigree, having focused on web technologies for the last ten years, working with some of the major vendors and pioneers in this area. During this time I have taken various products to market, engaging with a broad range of organisations (including McDonalds, Diageo, AstraZeneca, WWE and Glaxo) and large central government departments while living and working in the USA and UK. ”

You can reach Ian at: ian@gilbane.com, or: +44 (0) 203 137 9600. Ian is an active Twitterer at @iantruscott. You can also meet Ian if you will be at our conference in San Francisco in May. You might even find Ian together with our Senior Analyst Scott Liewehr in the hotel pub amid a gaggle of other CMS industry insiders.

Welcome Ian!

(Disclosure: Alterian has been a Gilbane client, and in keeping with our strict vendor neutral policy and our ethics policy regarding clients, Alterian was fully supportive of Ian joining us, and Ian has sold all his shares in the company.)

What’s new at Gilbane Group

We have a lot going on here at Gilbane Group these days. Here’s a quick summary of recent activity:

First, a few current complimentary resources you may not be aware of:

For marketing, language, and content professionals evaluating the role of automated translation in their global business communications:

Take our online survey on Machine Translation Attitudes and Adoption. You don’t need to be a user of machine translation to participate. Less than ten minutes – we promise! Participants will receive the aggregated survey results and the executive summary of the analysis. Take the survey now.

For content professionals and IT managers dealing with large-scale content applications:

A new Gilbane Beacon publication on overcoming technical barriers to effective, efficient processing of high volumes of data and content in disparate formats. The paper describes new approaches to leveraging open data – whether for open government, open publishing, or open enterprise.

Download Enabling the Promise of Open Government: Addressing Large-Scale Integration, Storage, and Access of Complex Information by Dale Waldt

For web content managers and publishers struggling to manage social content:

A new Gilbane white paper examines the Drupal social publishing platform, developed and maintained as an open source project. The discussion illustrates how a variety of organizations – commercial, non-profit, and government – are deploying social publishing to build presence on the web and manage interactive experiences that foster communities of contributors.

Download Social Publishing with Drupal: Building Social Businesses on the Web with a Framework for Content and Community by Geoffrey Bock

For commercial publishers needing to stay on top of technologies and trends in digital publishing:

Note our recently announced research partnership with the Book Industry Study Group.

For anyone involved in interactive marketing, IT, or content, web, or collaboration applications:

Check out our annual San Francisco conference coming up May 18-20 at the Westin Market Street hotel, where you can meet many of the team in addition to learning about the latest strategies for using the web and social software for connecting with customers.

See our latest info on the conference in our new video series on Facebook at http://www.facebook.com/Gilbane.Group

Keep up-to-date with all our new publications and activities at https://gilbane.com or on Twitter.

Gilbane Group joins Outsell

Gilbane Group joins Outsell, Inc., Deepens Coverage of the Technologies Underlying the Transformation of the Information Industry

Burlingame, CA, Cambridge, MA and London, UK—February 9, 2010—Outsell, Inc. of Burlingame, CA and London, the leading research and advisory firm for the information and publishing industries, and Gilbane Group, the leading analyst and consulting firm covering content technologies, today announce that The Gilbane Group, based in Cambridge, MA, has joined Outsell.

The addition makes Outsell the only research and advisory firm with 360-degree coverage of the information industry—established and disruptive information providers, users, enterprises, advertisers, libraries and the technologies underlying the industry’s evolution.

“This event joins two leading analyst firms and broadens Outsell’s coverage in a very important area, where content meets technology,” said Anthea Stratigos, Outsell’s Co-founder and CEO. “In the next decade, the information providers who succeed will ensure content is accessed and experienced in new and unique ways. Technology is fundamental to this strategy, and The Gilbane Group is the acknowledged authority in this important area.”

Founded in 1987, Gilbane provides fact-based, vendor-neutral coverage of advances and trends in content technology, looking at such areas as web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, and XBRL. It also sponsors conferences on content and information management technologies in North America and Europe, including the upcoming Gilbane San Francisco conference (http://gilbanesf.com), and publishes reports on the same subjects that are read worldwide.

The organization will now operate as The Gilbane Group, a division of Outsell, Inc., under the leadership of founder Frank Gilbane, who will remain President. He will be joined by the full team of Gilbane analysts and consultants, led by Mary Laplante, Vice President Client Services and Senior Analyst, and Bill Trippe, Vice President Content Strategies and Lead Analyst.

“As a result of our two firms coming together, Outsell will be better able to serve our core markets of publishers, information providers and enterprises making content technology decisions, as well as investors looking at emerging content technology companies,” said Greg Chagaris, Outsell’s Co-founder and Corporate Development Officer.

“We have enormous respect for Outsell as one of the first firms to define the information industry, and predict the radical transformation in content delivery and consumption patterns that the Internet would bring. We’re delighted that by combining our industry and technology expertise and resources, we’ll be able to deliver even deeper, richer and more complete solutions to our clients,” said Frank Gilbane.

This is the third transaction that Outsell has completed since its 1998 founding. In 2006, Outsell acquired EPS (Electronic Publishing Services Ltd) of London, broadening its global coverage. In 2008, the firm also acquired the Business Research Division of Eduventures to strengthen its coverage of educational content and technology providers.

The Gilbane Group will remain in Cambridge, MA. With Gilbane, Outsell will now have a professional staff of 50 worldwide, in addition to nearly two dozen affiliate analysts and consultants.

See posts by Anthea Stratigos and Frank Gilbane.

ABOUT OUTSELL, INC.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today’s fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. Visit us at www.outsellinc.com.

About The Gilbane Group
The Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 – gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at https://gilbane.com.

More on Gilbane Group plus Outsell Inc.

Many of you have seen the unofficial advanced coverage on Twitter yesterday, announcing that Gilbane Group has become part of Outsell Inc. Today is the day of the “official” announcement. You can also read a post from Outsell CEO, Anthea Stratigos. Here I provide a little additional information in the form of FAQs. Feel free to send me additional questions.

FAQs

Q. Why did Gilbane Group and Outsell decide to do this?
A. Gilbane Group and Outsell have been tracking each other for years, as we have served slightly different segments of the information industry; Outsell is focused on the business of information, and Gilbane Group is focused on the technology of information. Outsell co-founders Anthea Stratigos and Greg Chagaris and I often talked about how complementary our businesses were, and we finally decided it was time to do something about it. Why now? The simple answer is customer demand. Not that our customers were telling us to join together, but they were asking us for a broader set of services, that our new combined organization will be able to deliver.

Q. Why Outsell specifically?
A. We complement in other in many important ways:

Topic coverage – Outsell focuses on the business of content we focus on the technology of business content.

Customers – Outsell’s customers are about 70% information providers and 30% Enterprise information consumers and managers, Our customer base is 75-80% enterprise IT and information managers, and 20-25% content providers. Together we provide the full spectrum of business and technology. Also, Outsell’s customers are largely C-level executives, Gilbane customers are mostly VP, Director, and Managers of IT and line of business units, so we are now able to help organizations at multiple levels, and help coordinate far-reaching information strategies or technology deployments.

Products – Outsell revenue is mostly from subscription advisory services and C-level councils, and research on information usage and business model trends. Gilbane revenue is mostly from strategic consulting projects advising on technology usage, practices and trends.

Business Model – Both companies have a combination of complementary revenue streams, and utilize both deep in-house expertise, complemented by a broad base of expert affiliates.

Ethics: We have the same commitment to business ethics. Outsell’s published Ethics policy expresses the same values that our customers, partners and competitors are used to receiving from us.

Q. What does this mean to Gilbane Group personnel?
A.
All Gilbane Group personnel except for finance and HR remain in their current roles.

Q. What does this mean to Gilbane Group customers?
A.
All Gilbane Group customers will continue to receive all the products and services they have signed up for and are used to receiving, and all coverage areas will continue. Additional products, services, resources and coverage areas will be available as we move forward.

Q. What does this mean for the Gilbane conferences?
A.
The Gilbane Group will continue to partner with Lighthouse Seminars to produce the Gilbane events. (Our next conference is Gilbane San Francisco, May 18 – 20).

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