Archive for Authoring

Check out the Updated Gilbane Boston conference site

The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

Adobe Announces Website Creation Tool for Graphic Designers

Adobe has unveiled the public beta of new software, code-named “Muse”, that enables graphic and web designers to design and publish HTML websites without writing code or working within restrictive templates. Leveraging the latest Web standards, Muse combines design and creative freedom with frameworks for adding navigation, widgets and HTML for advanced interactivity on a website. Designers can add fully customizable interactive elements like slideshows, lightboxes, remote rollovers and more. Muse embeds HTML code snippets from sources including Google Maps, YouTube and Facebook and allows for the creation of Adobe‚Äêhosted trial sites for testing and review purposes. A site can be sent to clients, converted to a paid Adobe‚Äêhosted site or exported for FTP to other hosting providers. Muse is different from other Adobe web design products such as Dreamweaver, which requires coding to build websites; Edge, which is for creating HTML5 animations and motion-based graphics (not websites) or Flash Catalyst, a tool for designing internet applications built on Flex. http://muse.adobe.com

Google Now Supports “Author” Tag

Google announced support for authorship markup—a way to connect authors with their content on the web. They are experimenting with using this data to help people find content from great authors in our search results. They now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links. The markup uses existing standards such as HTML5 and XFN to enable search engines and other web services to identify works by the same author across the web. If you’re already doing structured data markup using microdata from schema.org, they will interpret that authorship information as well. http://www.google.com

SpringCM Launches New Version with Eye on Mobility, Collaboration

SpringCM announced the latest release of its cloud enterprise content management platform. This latest release features new case management capabilities, helps SpringCM customers deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. In addition, mobile support for iPad uses intuitive-gesture interface, but also gives access to cloud capabilities such as full-text search of corporate-content repositories. Other highlights include: Enhances quality-of-service and compliance with defined rules; Provides a status view to all case participants to improve team and customer communication; Faster responsiveness to objectives and process changes; Enables more effective internal collaboration on cases; Improves communication with customers and other service requesters; and it requires minimal IT resources. http://www.springcm.com/

How will the Apple iPad cause headaches for creators of multilingual content?

Apple recently unveiled its new iPad device with a flourish of global PR. iPads will go on sale in the U.S. around the end of March this year, and in other countries in the following months. Press and analysts have had a field day praising and condemning the iPad’s capabilities and features, predicting (depending on who you listen to) that the device will be either a terrible flop or another runaway success for Apple.

My analysis predicts that Apple will sell millions of units of its new “universal media device,” as analyst Ned May of Outsell Inc. describes it, but Apple’s success is not my subject today. Instead, it’s a warning: People who generate content for global markets need to know how the iPad might make their work more difficult.

The problem is caused by a technical gap the new iPad shares with its older siblings, the iPhone and the iPod touch. None of them can use Adobe Flash. (For more on Apple’s deliberate omission of Flash and its consequences, see this New York Times story and this one.)

Thousands of global businesses use Flash movies with captions or voiceover narration as quick, relatively low-cost ways to present marketing videos and user guides over the Web to multilingual audiences. For these businesses and the agencies that work with them, the Flash gap is a growing problem. Instead of Flash movies, millions of iPhone and iPod Touch users see blank white spaces. The iPad boasts a larger screen, with display capabilities that will be attractive for business tasks. But all those millions of Flash animations and interviews and guides and other videos will be invisible. Just blank white spaces, no matter what language you speak. That is the Flash gap, which the iPad will make worse.

The alternative is to deliver videos using HTML5. But not all web browsers work with HTML5. Neither do all devices, especially mobile devices. This means Web video providers need to research what specific devices their target audiences use, and what video technology those devices will support.

So if you provide multilingual video content, you have one more detail to pay attention to when you plan your schedules and budget.

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Open Text Releases Vignette 8

Open Text Corporation announced the release of Vignette Content Management 8. Vignette Content Management 8 introduces a new design aimed to let business users to create websites, microsites and landing pages on-demand, while staying within branding and technical guidelines. The design caters to specific personas in marketing or other departments, providing tools, designs and other resources based on their roles. Vignette Content Management 8 offers a way to create and manage Web experiences by streamlining the management of Web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management. Vignette Content Management 8 has been designed to help users move to the new interface at their own pace. Marketers can assign search engine compatible vanity URLs to specific pages, or navigation channels; leverage site templating capabilities to quickly generate microsites for promotions or events; establish seasonal or event-specific designs when and where applicable in a consistent manner; add content contextually within the website; and work with rich media and social media assets. www.vignette.com/v8

WordPress Releases Version 2.9.1

WordPress announced the release of WordPress 2.9.1. This release addresses a handful of minor issues as well as a rather annoying problem where scheduled posts and pingbacks are not processed correctly due to incompatibilities with some hosts. Download 2.9.1 or upgrade automatically from the Tools->Upgrade menu in your blog’s admin area. http://wordpress.org/development/2010/01/wordpress-2-9-1/, http://wordpress.org/download/