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Speaker Spotlight: Jake DiMare – Web Content Management Hub, Multiple Channels, and Marketing Technologists

In another installment of Speaker Spotlight, we posed three of our frequently asked questions to speaker Jake DiMare, Senior Project Manager at ISITE Design. We’ve included his answers to those questions here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Jake DiMare - Gilbane Conference

 

Speaker Spotlight: Jake DiMare

Senior Project Manager

ISITE Design

Do you think “web content management” should be the hub of digital experience management implementations?

My personal perspective is the customer is at the center and everything else orbits around them. Thus, if I must use a label, customer experience management makes the most sense to me. That said, and to extend the metaphor, I do think content management is the hub of technology in the ‘low customer orbit’. I believe customers make decisions about where to focus their attention in the digital world based on the content available and so it stands to reason the technology that delivers your content must be rock solid.

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels?

To borrow an acronym from NPR (National Public Radio), in my humble opinion, the best strategy is COPE or “Create Once Publish Everywhere”.

Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

Frankly, ‘Marketing Technologist’ has been an imperative, existing role within digital agencies and on the client side for over a decade. Whether the need is recognized and respected is the real question… And so the title and associated job description are laggards. Predictably, the result is many people within an organization will wear the marketing technologist hat.

In the most practical sense, if your organization engages with customers through any digital channels, whether you want it or not, somebody at some point will play the role of marketing technologist. The size of your organization will certainly dictate when this becomes a full time job or jobs, but the following responsibilities will always need attention:

  1. Coordinating internal and external digital strategists, designers and engineers for the purpose of designing, building and maintaining digital properties.
  2. Working with content strategists to ensure a seamless transition of content across channels.
  3. Coordinating with traditional marketing to ensure digital channels are aligned with overall initiatives.
  4. Measurement and optimization of customer engagement through existing digital channels using analytics and reporting.
  5. Looking forward to determine how to engage audiences with emerging technology.
  6. Understand and grow customer engagement management.
  7. Work with brand strategists to ensure the overall digital customer experience is aligned with brand values.
  8. Accountable for digital projects.

 

Catch Up With Jake at Gilbane

Track E- E5. Incorporating Content Strategy into Your Project: Why and How?
Wednesday, December, 4: 9:40 a.m. – 10:40 a.m.

Hear more from Jake when you subscribe to his blog, The CMS Myth.

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Our new Gilbane Google+ page

We will be more active on multiple social channels for the Gilbane Conference this year. In addition to Facebook we also have a new page on Google+ for those who prefer it.

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Follow the Gilbane Conference Facebook page

We have had a Facebook page for a couple of years but it has suffered from neglect. No longer. We have updated the page and have a new secret resource who will be keeping the Gilbane Conference Facebook page active and useful for all those who prefer to stay informed about our conferences via Facebook. The link is http://www.facebook.com/Gilbane.Conferences.

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Gilbane Group Announces Expansion: New Analysts, New IT Blogs, New Consulting Practices

Gilbane Group Inc. announced the completion of the first phase of its planned expansion for 2007. In the first quarter of this year, the Gilbane group has added three new analysts, four new consulting practices, and six new analyst blogs.

Enterprise Search expert Lynda Moulton, Collaboration expert Geoffrey Bock, and Web Content Management expert Tony White join the Gilbane roster of industry veterans: New Enterprise Search Practice & Blog – Lead Analyst Lynda Moulton covers enterprise search and information access technologies and applications at https://gilbane.com/search_blog/; New Collaboration Practice & Blog – Lead Analyst Geoffrey Bock covers tools and practices for business collaboration, including the use of “social media” tools such as blogs and wikis at https://gilbane.com/collaboration/; New Globalization Practice & Blog – Lead Analyst Leonor Ciarlone and Mary Laplante with Contributor Kaija Poysti cover content globalization & localization at https://gilbane.com/globalization/; New Web Content Management Practice & Blog –Lead Analyst Tony White covers web content management technologies and strategies at https://gilbane.com/web_content_management_blog/; New Publishing Technology & Strategy Blog –Our existing Publishing Practice led by Steve Paxhia, with Senior Analysts Bill Trippe, Bill Rosenblatt, and Thad McIlroy now has a blog to complement their service at https://gilbane.com/publishing_blog/; and our New Industry News Blog seamlessly continues our 8-year coverage of hype-free information and content management technology news, but with added “Web 2.0” features for finding, organizing and sharing news at https://gilbane.com/news/.

In addition to growing the analyst team to meet the increasing demand for reliable information and advice on the information technology areas they cover, the Gilbane group has built a new platform for collaborating with customers and partners using enterprise blog technology. The new platform includes tagging, comments, trackbacks, and topic-oriented newsfeeds, allowing Gilbane Group analysts to collaborate more dynamically, and combined with the Gilbane series of conferences and webinars, to do so all year round. Analyst biographies, contact information, and links to all Gilbane Group content are at https://gilbane.com.

Update: In 2012 the Enterprise Search blog was moved here. And the other blogs were consolidated into the Gilbane blog. Links above have been updated and point to the closest relevant categories.