Author Archive for Clea Durrell

Gilbane Conference program and speakers posted

This year’s Gilbane Conference program with speakers and session descriptions is now available at

Registration for the conference is also open.

The Gilbane Conference helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

A modern customer experience must be holistic and seamless. Holistic in that customer communications be consistent within the company and across all touch points and channels, and seamless so that transitions between customer interactions are smooth and frictionless. This is a continuous process that requires an unprecedented amount of collaboration and integration between internal and external facing organizations and systems.

This year the Gilbane Conference program focuses on how to integrate content, data, and software to support a superior multichannel digital customer experience. Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, content marketing, business intelligence or other marketing or data management platform, join us to learn what your peers are doing and what experts are recommending.

Gilbane Conference 2015 schedule posted

This year’s Gilbane Conference 2015, December 1 – 3, takes place in Boston at the Fairmont Copley Place. The three day schedule of workshops and conference sessions is now live at:


Gilbane pre-conference workshops announced

It’s only June but we’re already working hard on the 2015 conference program and want to share a bit of what you can look forward to.

We’ve got a great lineup of pre-conference workshops that will be held Tuesday, December 1, the day before the main conference, December 2 – 3.

Pre-conference workshops:

Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)

An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder,

Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group

Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.

Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen

Find out more and get detailed descriptions for these workshops.

Hotel now accepting reservations

The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are available starting today. Find out more.

Call for Papers now open – Gilbane Conference 2015

The Gilbane Conference 2015 helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Please review the conference and track topics below and submit your speaking proposal. Additionally, answers to the most common questions about speaking at the Gilbane Conference can be found in the Speaker Guidelines.

Deadline for proposals is May 1, 2015

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. The lists under each track are topic suggestions, and we encourage proposals on relevant topics not listed.

Track C: Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content marketers, growth hackers, web and mobile content managers, strategists and technologists focused on customer experience and digital marketing.

  • Customer experience management and engagement
  • Multichannel content management and marketing
  • Content strategies
  • Responsive design
  • Adaptive and agnostic content
  • Site optimization
  • Matching content to channels
  • Content marketing
  • Marketing technology landscape, architectures, and platforms
  • WCM and customer experience
  • Marketing technologist roles and practices
  • E-commerce and WCM / mobile app integration
  • Measuring and analytics: Web, mobile, social, big data
  • Avoiding social backlash
  • Personalization – what works, what doesn’t
  • Growth hacking strategies
  • Localization & multilingual content management
  • What function owns customer profiles?
  • What system owns customer profiles?
  • Working with agencies
  • Working with IT
  • Third party data and service integration

Track E: Content, Collaboration and Employee Experience

Designed for content, information, technical, and business managers focused on enterprise social, collaboration, knowledge sharing, and backend content applications.

  • Collaboration tools & social platforms
  • Enterprise social metrics
  • Employee experience management
  • Community building & knowledge sharing
  • Role of content management, intranets, portals, mobile apps
  • Employees are customers
  • Employees are part of the customer experience
  • Content and information integration
  • Enterprise search and information access
  • Taxonomies, metadata, tagging

Track T: Re-imagining the Future: Ubiquitous Computing and Digital Transformation

Designed for technology strategists, IT, and marketing / business executives focused on near-term and future software, content, and computing devices to support customer or employee experiences.

  • APIs and customer experience stacks
  • Mobile development frameworks and strategies
  • HTML5
  • Wearable computing and the web
  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Big data platforms, tools, analytics
  • Real time customer experiences & reality
  • Visualization
  • Open web vs. walled gardens
  • Deep linking and no linking
  • Future of mobile operating systems and platforms
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and customer experiences

Track P: Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products and managing digital assets.

  • Digital transformation
  • Designing for digital products
  • Business models and monetization
  • Content marketing risks and benefits
  • Mixing owned, earned, and sponsored content
  • Ad technologies and strategies
  • App development strategies
  • Multichannel publishing
  • Web pages vs Cards
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to channels and devices

Submit your speaking proposal


Gilbane Conference 2014 resources

Gilbane Conference 2014


Below are some posts about the Gilbane Conference 2014. You can also access conference presentations, video recordings, and speaker spotlights. If you see any we are missing please let us know.

CMS Myth

CMS Wire






Marketing Technologists on Multichannel and Enterprise Integration

Marketing technologists are no longer rare birds, though they are often found in unfamiliar environments with less than obvious plumage. There are marketing technologists in many of our sessions this year, but we have selected a few to look at the two toughest challenges they, and their organizations, face in building modern digital strategies: support for consistent current and future multichannel experiences, and the necessary integration of data from multiple enterprise systems.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

T1. Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges

Scott Brinker, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog

Bill Simmons, CTO/Co-Founder, DataXu
Frederick Faulkner, Director, Marketing & Digital Strategist, ICF Interactive
Vikalp Tandon, Director and North America Customer Platform Lead, SapientNitro

Get a complimentary Gilbane technology showcase pass

If you can’t make all three days of the Gilbane Conference, we’ve got plenty going on in the technology showcase too. Register today to claim your free showcase pass.

Your pass includes access to:

  • Product Labs
  • Conference Opening Keynotes (8:30 – 12:00 pm Dec 2)
  • Technology Showcase
  • Networking Reception on December 2

This central meeting place gives attendees the opportunity to network with their peers and speak one-on-one with industry-leading exhibitors while learning more about their products and services.

Exhibitors include:

ActiveStandards, Adobe Systems, Alfresco,, Crafter Software, CRM Magazine, Digimind, Domo, EContent Magazine, Ektron, e-Spirit Inc., Hippo CMS, MEI, MerlinOne, HP Autonomy, KMWorld Magazine, MerlinOne, NEWSCYCLE Solutions, Oracle, Quark Software Inc., R2integrated, shufflrr, Smartling, Inc., Superior Media Solutions, and more.

Save an extra $100 off your conference pass or get a free Showcase Pass now

Venue – Special Rate Deadline is Monday

Gilbane Boston 2014 hotelThe Renaissance Boston Waterfront Hotel is the official conference hotel for Gilbane Conference 2014. A discounted guest room rate of $219 for a single/double room (plus applicable fees/taxes) at the Renaissance has been arranged for attendees who book by Monday, November 17, 2014. Learn more.

Speaker Spotlight – Content creation a “multi-dimensional” role

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference and will be sharing their complete answers with you here. Today we’re spotlighting Frederick Faulkner, Director, Marketing & Digital Strategist, ICF Interactive. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Fred Faulkner | Gilbane ConferenceSpeaker Spotlight: Frederick Faulkner

Director, Marketing & Digital Strategist

ICF Interactive

Follow Fred: @fredfaulkneriv



 Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

Mobile is certainly a game changer for how we now perform tasks and consume content in our digital lives. For organizations that have a growing mobile audience, it comes down to a few key factors.

First, what experience do you want your audience to have on a mobile device? What is the “top job” for a mobile setting? Chances are it will likely not be the same as the “top job” for your desktop site. So organizations will have to decide how they will effectively separate the content delivery for both settings.

Second, content creation now needs to take on a “multi-dimensional” role, thus content authors need to create content for each dimension. Mobile, and smaller screens means less attention and tolerance for long-form content. Whereas on a desktop, the screen real estate allows you to show more, add additional features, and keep attention possibly longer. Can a content author communicate the same message in less space? Will that table of data translate down to a small screen? Those are some aspects that need to be considered.

Finally, the marketing and technology teams need to work together to build the best delivery solution possible. What technology stack and implementation can support content delivery to multiple devices without the need for the author to duplicate their efforts? Streamline that process and everyone wins.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists.

I believe the best take away from the discussion about marketing technology and marketing technologists is business departments need to engage and understand their needs and how it works within a technology stack. For example, a marketing team needs to know that some systems play better with others, the integrations, the system support and what their own IT department can maintain. They need to listen to their IT counterparts when they identify risks for the integrations, and be able to justify their needs clearly. At the same time, marketers need to use the tools to deliver ROI. We can’t live in a world where we buy tools and only use them partially, or have three tools that have overlap.

Although sometimes used interchangeably ‘content strategy’ and ‘content marketing’ refer to very different though often connected disciplines. How and where should these activities be organized?

To me, they both live in the marketing department. Content Marketing is influenced by a Content Strategy. The strategy defines who you want to market to, what the desired outcome would be, and how you grow the audience. Content marketing is a tactical execution of that strategy. Organizations need to see the forest before they can go down into the trees to get where they want to go.

Does the ‘internet of things’ have an immediate or near-term impact on your organization’s information or collaboration infrastructure? How so?

Absolutely! We work with organizations to come up with strategies and solutions to connect customers to companies. The Internet of Things is the next data point that allows organizations to build personalized experiences around their brand and products. We work with major retailers where if they knew a loyal customer was out of a certain type of product because their fridge, closet, pantry told them, a customized message or automatic replenish order could be created for in-store pick-up on their next visit.

Catch up with Fred at the Gilbane Conference:

Track T: Re-imagining the Future: Technology and the Postdigital Experience

T1: Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges
Tuesday, December 2: 1:30 p.m. – 2:30 p.m.

Register now to hear more from Fred and all of our speakers.

See our complete conference program for more details.