Author Archive for Clea Durrell

Gilbane Conference featured speakers

We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you.

Register today to save your seat – use code F16G for a discount.

marissa-jarratt-cropped-sharp60Marissa Jarratt, PepsiCotania-yuki-cropped60Tania Yuki, Shareableejon-marks-for-siteJon Marks, Kaldor

subrata-mukherjeeSubrata Mukherjee, The Economist

alice-carpenterAlice Carpenter, America’s Test Kitchen

arjen-van-den-akkerArjen van den Akker, SDL

camille-wellardCamille Wellard, Intermountain Healthcare

tim-goughTim Gough, Verve Mobile

jacqueline-lagrattaJacqueline Lagratta, Campbell Soup

maureen-thormannMaureen Thormann, National Instruments

adrien-nussenbaumAdrien Nussenbaum, Mirakl

erin-martinErin Martin, NPR

 mel-tingeyMel Tingey, LDS Church

 kristen-holgersonKristen Holgerson, WBUR

 jeanette-newtonJeanette Newton, Pennwell

 nancy-andersonNancy Anderson, Dell EMC

 tim-lewisTim Lewis, Continuum

 tara-bartleyTara Bartley, Akamai Technologies

mindy-carnerMindy Carner, Optimity Advisors

niki-vecseiNiki Vecsei, Transamerica

sergio-silvaSergio Silva, Kik

 melissa-websterMelissa Webster, IDC

 bill-trippeBill Trippe, MIT Press

 scott-brinkerScott Brinker, chiefmartec.com

 mark-walterMark Walter, Content Technology Strategies

 tony-byrneTony Byrne, Real Story Group

 deanna-lauferDeanna Laufer, Forrester Research

scott-liewehrScott Liewehr, Digital Clarity Group

gerry-murrayGerry Murray, IDC

 sara-redinSara Redin, Redin Consult

Register today to save your seat! – use code F16G for a discount.

Gilbane Conference Keynotes Announced


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join the digital marketers, technologists, and analysts leading the thinking and doing — making modern digital content and customer experience strategies a reality. Register and save your seat today

Keynote presentations

Wednesday, November 29, 8:30 – 10:00am

marissa-jarratt-cropped-sharp60
Marissa Jarratt, Senior Director, Global Marketing, PepsiCo 

A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience


tania-yuki-cropped60
Tania Yuki, CEO, Shareablee

Measuring What Matters in Social Media


jon-marks-sharp60
Jon Marks, Co-founder and CTO, Kaldor

Blood in the Streets – Reporting from the Content Technology Trenches

Keynote panel – Industry analysts

Wednesday, November 29, 11:00 – 12:00pm

Melissa Webster - Gilbane Conference
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC


Scott Liewehr - Gilbane Conference
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group


Deanna Laufer - Gilbane Conference
Deanna Laufer, Senior Analyst, Customer Experience, Forrester Research


tony-byrne
Tony Byrne, Founder, Real Story Group

Register today to save your seat!

Gilbane post-conference workshops


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!

Thursday, December 1: 9:00 – 12:00

Sara Redin | Gilbane Conference

Building a Business Case for a Modern Intranet – learn more

Sara Redin, Founder, Redin Consult


Tim Bourgeois | Gilbane Conference

An Anatomy of a Digital Audit learn more

Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst


Tony Byrne | Gilbane Conference

The Right Way to Select Digital Content Technology – learn more

Tony Byrne, Founder, Real Story Group

Thursday, December, 1: 1:00 – 4:00

Cathy McKnight | Gilbane Conference

Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more

Cathy McKnight, Vice President, Consulting, Digital Clarity Group


Heather Hedden | Gilbane Conference

Designing Taxonomies and Metadata for CMS Implementation – learn more

Heather Hedden, Senior Vocabulary Editor, Cengage Learning


Bruno Hermann | Gilbane Conference

Taking the Fast Track of Digital Globalization to Deliver Digital Experiences Globally – learn more

Bruno Herrmann, Director of Globalization and Localization, The Nielsen Company

Register today to save your seat!

You Have Content. Now What?

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference’s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

Gilbane Digital Content Conference Call for Speakers Deadline is May 6

Gilbane Digital Content Conference

Main conference: November 29 – 30
Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Share your expertise and network with peers and digital content leaders…

Tracks include:

Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Content, Collaboration, and Digital Workplace Experience

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Technologies for Content, Marketing, and Digital Experience

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Re-imagining Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

About

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

Gilbane Conference program and speakers posted

This year’s Gilbane Conference program with speakers and session descriptions is now available at http://gilbaneconference.com/2015/program.

Registration for the conference is also open.

The Gilbane Conference helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

A modern customer experience must be holistic and seamless. Holistic in that customer communications be consistent within the company and across all touch points and channels, and seamless so that transitions between customer interactions are smooth and frictionless. This is a continuous process that requires an unprecedented amount of collaboration and integration between internal and external facing organizations and systems.

This year the Gilbane Conference program focuses on how to integrate content, data, and software to support a superior multichannel digital customer experience. Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, content marketing, business intelligence or other marketing or data management platform, join us to learn what your peers are doing and what experts are recommending.

Gilbane Conference 2015 schedule posted

This year’s Gilbane Conference 2015, December 1 – 3, takes place in Boston at the Fairmont Copley Place. The three day schedule of workshops and conference sessions is now live at: http://gilbaneconference.com/2015/Schedule.

 
 
 

Gilbane pre-conference workshops announced

It’s only June but we’re already working hard on the 2015 conference program and want to share a bit of what you can look forward to.

We’ve got a great lineup of pre-conference workshops that will be held Tuesday, December 1, the day before the main conference, December 2 – 3.

Pre-conference workshops:

Developing a personalization strategy: one size doesn’t fit all
Instructor: John Berndt, CEO, The Berndt Group (TBG)

An anatomy of a digital audit
Instructor: Tim Bourgeois, Partner at East Coast Catalyst and Founder, ChiefDigitalOfficer.net

Insider’s guide to selecting the right WCM
Instructor: Tony Byrne, Founder, Real Story Group

Foundations for best-fit WCM service provider selections
Instructor: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Great ideas need the right metrics to flourish – building the analytics you need to monetize your innovation
Instructor: Jaime Fitzgerald, Founder and Managing Partner, Fitzgerald Analytics Inc.

Digital is global in nature, not by default: leveraging digital globalization to increase global customer experience
Instructor: Bruno Herrmann , Director of Globalization, Nielsen

Find out more and get detailed descriptions for these workshops.

Hotel now accepting reservations

The Fairmont Copley Plaza is the official conference hotel for Gilbane Conference 2015. Discounted room rates have been arranged for attendees and are available starting today. Find out more.