Insight from the Real World: Buying a WCM Solution for Multilingual Web Presence
Our readers are familiar with language afterthought syndrome, a term we coined in our report on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains. Language afterhought syndrome refers to that pattern of treating language requirements as secondary considerations within content strategies and solutions. Global companes leak money and opportunity by failing to address … Continue reading Insight from the Real World: Buying a WCM Solution for Multilingual Web Presence
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