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Jabin White from Silverchair was interviewing me the other day for their newsletter, and one of the questions was about which blogs I read. Of course, I read a lot--a quick count of my RSS reader shows me about 50 blogs under "content management" and "XML." I also have a few RSS feeds for vendor press releases (and a note to vendors--I vastly prefer RSS delivery of press releases over email delivery, so if you have an RSS feed, please email me).

I need to do some housework in my blog list. Out of those 50 or so blogs, at least 10 seem to be completely dormant, and a number are very rarely updated. But there are some I read regularly. These include:

• General CMS blogs like Trendwatch at CMS Watch and the blog Conquering Information Chaos by AIIM's John Mancini


• Two titans of the general technology blogosphere, Dave Winer and Jon Udell.


• The DITA blogs at XML.org.


• The blog by Mark Logic CEO Dave Kellogg.


• The amazing eBook blog at TeleRead, maybe the most in-depth technology blog on a single subject out there.


• The blog by Brian Jones at Microsoft, who is fronting a lot of their work with Microsoft Office file formats at ISO.


• For DRM, the one and only source, Bill Rosenblatt's DRM Watch.

Aside from blogs, I read XML.com of course, and Robin Cover's Cover Pages. (You have XML pretty much covered if you read these two things--and Gilbane.com of course!)

One other thing I do is use Google news and blog alerts, though sparingly, as you can really get overwhelmed. I get a daily Google Alert on XForms, for example, that is usually very good.

Note that I didn't mention email. I do get a lot of things in my inbox, and read some, but I spend more time pruning my email than I do reading it. I also periodically unsubscribe to email lists and then curse myself for joining them in the first place. I read a few yahoo groups regularly (notably dita-users, now 1824 members strong!), but use the browser interface for that more and more.

So that's my bag of tricks. Any thing else I should be reading?

• Apropos of nothing: when I hear people talking about "tagging" songs in a radio ad, I know that the average person understands markup and metadata even if they don't necessarily use those words.
• Over at CMSWatch, Shawn Shell has a report on last week's SharePoint conference. Shawn notes that SharePoint has now excelled a billion in revenue and 100 million licenses.
• Jeff Potts has some thoughts on the clash of cultures with the recent co-location of AIIM and DrupalCon.
• CM Pros has just put out their call for papers for their spring conference, to be co-located with Gilbane San Francisco in June.
• Bob Ducharme has a new tutorial about DITA specialization over at IBM's developerWorks site.

Looking ahead to our conference in San Francisco, there are a number of sessions related to XML and content management, as well as some broader sessions on SaaS and content management platforms. David Guenette and I are working with Frank on the Content Technologies & Strategies (CTS) track as well as the Enterprise Publishing Technology (EPT) track. At this writing, we have the following sessions on tap (and you can see the whole grid here).

CTS-1: XML Strategies for Content Management

XML is fundamental to content management in two important ways--in how the content is tagged and structured and also in how content management systems interact with each other and with other enterprise applications. This session looks at how successful organizations make the best use of XML to support critical business processes and applications.

CTS-2: Enterprise Rights Management: Best Practices & Case Studies

As content management systems proliferate, so do the requirements for better and more sophisticated protection of that content. Simply stated, traditional protection is not enough--content needs to be protected persistently throughout complex business processes. Enterprise Rights Management platforms are answering these challenges, and this session uses case studies to help explain how this technology can help you meet your requirements.

CTS-3: SaaS - Is Software as a Service Right for You?

Software as a Service is exploding. Every day brings new offerings, new approaches, and new adopters. While content management SaaS offerings were once limited to Web Content Management, there are now SaaS offerings for document management, ECM, globalization, and XML-based component content management. This session looks at the big questions about SaaS and discusses whether SaaS might be right for you.

CTS-4: Platform Pros & Cons: SharePoint vs. Oracle vs. Documentum vs. IBM

The long-predicted content management platform wars are upon us. Activity is everywhere--the introduction of SharePoint 2007, Oracle's acquisition of Stellent, and EMC's continued aggressive acquisition strategy, and IBM's acquisition of Filenet. Will we all end up using one of these four platforms, and if we do, would this be a good thing? This session will offer the vendor, user, and industry perspective on this dominant issue.

CTS-5: Financial Content Collaboration with XBRL & RIXML

If you follow XML in the financial services arena, you undoubtedly know about XBRL, the emerging standard for financial data reporting that is really taking hold at the SEC and the regulatory agencies of EU countries. But a lesser known but equally intriguing standard is RIXML, the Research Information Exchange Markup Language. This session looks at these standards and the implications for the lifecycle of financial content.

EPT-1: Enterprise Publishing with XML (DITA)

June 2008 marks the third anniversary since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard.

EPT-2: Multi-Channel Publishing - How to Do It

Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.

EPT-3: Digital Publishing Platforms: Magazines, Newspapers & eBooks

Amazon's Kindle may be getting all of the publicity, but there is an explosion in new devices, technologies, and products for digital publishing--with implications for every traditional publishing medium. What are these new technologies, and what opportunities do they present to publishers? Hear from publishers and technologists, as well as some of the results of the Gilbane Group's extensive research into how these technologies are reshaping the digital publishing landscape.

• I was researching something yesterday and ran a search for DITA and decided, heck, we have some good resources here.
• Danielle Guinebertiere writes to tell us that the 2008 Mark Logic user conference will be held June 10-13 at the Intercontinental Hotel in San Francisco.
• Ditto Ektron CEO Bill Rogers, who alerted us to the call for papers for their 2008 user conference.
• AIIM is almost upon us. One of the things I'll be checking out is the XPS showcase.
• Speaking of AIIM, I will be speaking as part of a post-AIIM webinar March 12 on dynamic documents.
• D-Day for Microsoft Office at ISO?
• Interesting article over at DevX about using PHP to create dynamic SVG. Always warms my heart to see new energy behind SVG!

Over at DITA Users, Bob Doyle has put together a brief and very useful Flash tutorial on DITA.

• Over at eWeek, Jim Rapoza looks at the most overhyped technologies of the century, and XML isn't one of them.
• At IBM developerWorks, Elliotte Rusty Harold speculates on the future of XML. He's bullish on XQuery and Atom, and he declares the end of markup-centric editors.
• Speaking of being bullish on Atom, check out Mochilla's Atom-based API for premium content.
• Geoff Bock sends along news that Microsoft's push to get OOXML as a standard is being scrutinized by the EU.
• Also on the OOXML front, IBM and Microsoft seem ready to go toe to toe. More perspective here and here.
• Have you ever thought you should be able to take DITA-encoded content and pump it through InDesign? You are not alone.
• If you follow the Apache Software Foundation or other technical listservs at any level of interest, you just have to try Mark Logic's MarkMail application where you can ask questions like, "Who from Microsoft chimes in on the XML schema list at the W3C?".
• I'm not the only one to think that part of Microsoft's interest in Yahoo is driven by Yahoo's impressive efforts in wireless technology, which have XML at their core.

As Frank noted in our main blog and in the related press release, this blog is part of our launch this week of a new practice focused on the technologies, strategies, and best practices associated with using XML in content management. With this focus on XML, the new practice is broad--XML is fundamental to so many aspects of content management. Yet the focus on XML also compels us to look at content management through a certain lens. This begins with the vendor offerings, where nearly every platform, product, and tool has to meet anywhere from a few to myriad XML-related requirements. As XML and its related standards have evolved and matured, evaluating this support has become a more complex and considered task. The more complex and feature-rich the offering, the more difficult the task of evaluating its support.

And indeed, the offerings are becoming more complex, especially among platform vendors like Microsoft, IBM, and Oracle. Looking at SharePoint means evaluating it as a content management platform, but also looking specifically at how it supports technologies like XML forms interfaces, XML data and content feeds, and integration with the XML schemas underlying Microsoft Word and Excel. It also means looking at SOA interfaces and XML integration of Web Parts,and considering how developers and data analysts might want to utilize XML schema and XSLT in SharePoint application development. Depending on your requirements and applications, there could be a great deal more functionality for you to evaluate and explore. And that is just one platform.

But understanding the vendor--and open source--offerings is only one piece of the XML content management puzzle. Just as important as choosing the right tools are the strategic issues in planning for and later deploying these offerings. Organizations often don't spend enough time asking and answering the biggest and most important questions. What goals do they have for the technology? Cost savings? Revenue growth? Accelerated time to market? The ability to work globally? These general business requirements need to then be translated into more specific requirements, and only then do these requirements begin to point to specific technologies. If XML is part of the potential solution, organizations need to look at what standards might be a fit. If you produce product support content, perhaps DITA is a fit for you. If you are a publisher, you might look at XML-based metadata standards like XMP or PRISM.

Finally, XML doesn't exist in a content management vacuum, removed from the larger technology infrastructure that organizations have put in place. The platforms and tools must integrate well with technologies inside and outside the firewall; this is especially true as more software development is happening in the cloud and organizations are more readily embracing Software as a Service. One thing we have learned over the years is that XML is fundamental to two critical aspects of content management—for the encoding and management of the content itself (including the related metadata) and for the integration of the many component and related technologies that comprise and are related to content management. Lauren Wood wrote about this in 2002, David Guenette and I revisited it a year later, and the theme recurs in numerous Gilbane writings. The ubiquitous nature of XML makes the need for strategies and best practices more acute, and also points to the need to bring together the various stakeholders--notably the business people who have the content management requirements and the technologists who can help make the technology adoptions successful. Projects have the best chance of succeeding when these stakeholders are brought together to reach consensus first on business and technical requirements, and, later, to reach consensus on technology and approach.

As Frank noted, this is "New/Old" news for all of us involved with the new practice. I first discussed SGML with Frank in 1987 when I was at Mitre and responsible for a project to bring new technology to bear on creating specifications for government projects. Frank had recently launched his technology practice, Publishing Technology Management. Leonor was a client at Factory Mutual when I worked for Xyvision (now XyEnterprise) in the early 1990s. And I probably first met Mary at a GCA (now IDEAlliance) event during my Xyvision days and when she worked for a competitor, Datalogics. We are, in the polite vernacular of the day, seasoned professionals.

So welcome to the new blog. Watch this space for more details as we announce some of the offerings and initiatives. I plan to blog actively here, so please add the RSS feed if you prefer to digest your material that way. If you have ideas or suggestions, don't hesitate to post here or contact me or any of the other analysts directly. We look forward to the interaction!