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    <title>XML Technologies &amp; Content Strategies</title>
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    <id>tag:gilbane.com,2008-12-28:/xml//42</id>
    <updated>2009-07-01T20:17:05Z</updated>
    <subtitle>Gilbane Group&apos;s XML Technologies &amp; Best Practices Blog Lead Analyst, Bill Trippe</subtitle>
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<entry>
    <title>Busy Week in XML Content Management Market</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/07/busy-week-in-xml-content-management-market.html" />
    <id>tag:gilbane.com,2009:/xml//42.9864</id>

    <published>2009-07-01T18:32:56Z</published>
    <updated>2009-07-01T20:17:05Z</updated>

    <summary>Holiday weeks can be sleepy weeks in enterprise software news, but this week has seen one significant press release each day in the XML content management market, or component content management (CCM) market if you prefer.On Monday, SDL announced the...</summary>
    <author>
        <name>Bill Trippe</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=2</uri>
    </author>
    
        <category term="DITA - Darwin Information Typing Architecture" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Publishing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="XML" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="documentum" label="Documentum" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="doczone" label="DocZone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="emc" label="EMC" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="quark" label="Quark" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="reallystrategies" label="Really Strategies" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sdl" label="SDL" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="trisoft" label="Trisoft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xyenterprise" label="XyEnterprise" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>Holiday weeks can be sleepy weeks in enterprise software news, but this week has seen one significant press release each day in the XML content management market, or component content management (CCM) market if you prefer.</p><ul><li>On Monday, <a href="http://www.sdltrisoft.com/en/landing-pages/acquisition/">SDL announced the acquisition of XyEnteprise</a>, and the creation of a new business unit based on XyEnterprise and Trisoft called SDL-XySoft.</li><li>On Tuesday, Really Strategies, the makers of the Marklogic-Server-based system RSuite, <a href="http://www.reallysi.com/pr_090630.htm">announced the acquisition of SaaS CCM provider DocZone</a>.</li><li>Today, Quark and EMC <a href="http://quark.com/pressdetail.aspx?nid=2422">announced an integration of Quark XML Author with Documentum</a>.</li></ul><p>First, the necessary disclosures and caveats. Of the six companies mentioned, we've worked with all of them, I believe, and I actually worked for XyEnterprise back in the 1980s and early 1990s. That said, each of these announcements is significant.</p><p>SDL, through both organic growth and acquistion, has grown into a substantial business that spans globalization technology, globalization services, CCM technology, and WCM technology. My colleagues Mary Laplante and Leonor Ciarlone know them much better as a company, but I believe it is safe to say that SDL is in a unique position spanning essentially four markets, but four markets that make a great deal of sense under a single umbrella. The product support content managed in a CCM technology is the best point of integration for globalization/translation tools. A CCM technology is also an excellent underpinning for a global company's web presence or web precenses (the latter more likely, especially when one considers the need for localized web sites). And services are an essential piece of this puzzle. It's the rare company that staffs heavily for localization, and even when they do, very few would staff full time to cover all of their language needs. Is SDL in a position to represent one-stop shopping for large companies with complex product content that needs to be localized into many languages? Again, my colleagues could answer that question more precisely, but it's not a crazy question to ask.</p><p>Mary has more on SDL XySoft <a href="http://gilbane.com/globalization/2009/07/sdl_scores_again_with_sdl_xysoft.html">over in the globalization blog</a>.</p><p>The acquisition also breathes new life into XyEnterprise, a company with highly functional, mature technology and excellent executive leadership. We take it as a very positive sign that XyEnterprise CEO Kevin Duffy will become the CEO of the newly combined business unit, reporting to Mark Lancaster, Chairman and CEO of SDL.</p><p>The Really Strategies acquistion of DocZone is on a smaller scale of course, but it is is significant in that these two companies represent two leading trends in the CCM marketplace--management of component content in native XML repositories (MarkLogic Server for RSuite and Documentum Content Store for one version of DocZone) and Software as a Service (SaaS). Count me among those who have been skeptical at times about SaaS for CCM, but DocZone, under Dan Dube's leadership, has made it work. Really Strategies, in the mean time, has developed an impressive CCM offering on top of Mark Logic Server, and they have quietly built up a strong customer list.&nbsp; We think the combined companies complement each other, and the new management team is excellent, with Barry Bealer as CEO, co-founder Lisa Bos as CTO, Ann Michael in charge of services, and Dan Dube as VP Sales and Marketing.</p><p>Which brings us to Quark and EMC. Both companies have been developing more CCM capabilities. EMC acquired X-Hive, and a lot of XML expertise along with it. They have since added more XML expertise on both the product management and engineering side. As they have integrated X-Hive into the Documentum platform, they have logically looked to build out more capabilities and applications for vertical markets. The integration with Quark XML Author makes perfect sense for them, giving their customers and prospects a ready mechanism for XML authoring in a familiar editorial tool.</p><p>For Quark's part, the move is a logical and very positive next step. They had <a href="http://quark.com/pressdetail.aspx?nid=63&amp;lang=us">previously announced this kind of integration with IBM Content Manager</a>, which has a strong presence in the manufacturing space. With EMC, Quark now has a strong partner in the pharma space. Documentum has long dominated pharma, and Quark XML Author, under Michael Boses and previous owner In.Vision, had built up a long list of pharma customers. Boses and his team know the pharma data structures inside and out, and it will be interesting to see the details of how Quark XML Author will integrate with Documentum and its storage mechanisms. (I am sure both EMC and Quark see the potential as more than just the pharma market--government is also a good target here--but the pharma angle will be fruitful I am sure.)</p><p>So, what news is on tap for tomorrow?</p>]]>
        
    </content>
</entry>

<entry>
    <title>Speed Bumps for Early XBRL Filers, Users?</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/06/speed-bumps-for-early-xbrl-filers-users.html" />
    <id>tag:gilbane.com,2009:/xml//42.9857</id>

    <published>2009-06-26T19:03:14Z</published>
    <updated>2009-06-26T19:12:27Z</updated>

    <summary>CFO Magazine has an article online today about XBRL early filers, and Gilbane&apos;s Neal Hannon is quoted at length....</summary>
    <author>
        <name>Bill Trippe</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=2</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sec" label="SEC" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="secfilings" label="sec filings" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p><i>CFO Magazine</i> has <a href="http://www.cfo.com/article.cfm/13932485/c_2984312">an article online today</a> about XBRL early filers, and Gilbane's Neal Hannon is quoted at length.</p>]]>
        
    </content>
</entry>

<entry>
    <title>VFP XBRL Errors Will Not Carry Over to Mandatory Program</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/06/vfp-xbrl-errors-will-not-carry-over-to-mandatory-program.html" />
    <id>tag:gilbane.com,2009:/xml//42.9817</id>

    <published>2009-06-11T01:36:49Z</published>
    <updated>2009-06-11T12:54:17Z</updated>

    <summary><![CDATA[The article &quot;Accuracy Essential to Success of XBRL Financial Filing Program,&quot; by Eileen Z. Taylor and Matt Shipman, NC State News, June 8, 2009 --- http://news.ncsu.edu/news/2009/06/wmstaylorxbrl.php has been widely talked about recently in XBRL circles.&nbsp; The key sentence in the...]]></summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="Financial Services" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sec" label="sec" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="secfilings" label="SEC filings" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="xbrl" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>The article &quot;Accuracy Essential to Success of XBRL Financial Filing Program,&quot; by Eileen Z. Taylor and Matt Shipman, NC State News, June 8, 2009 --- http://news.ncsu.edu/news/2009/06/wmstaylorxbrl.php has been widely talked about recently in XBRL circles.&nbsp;</p>
<p>The key sentence in the news story about the academic paper states:<br />
<br />
&quot;The researchers are concerned that, if the upcoming XBRL filings do not represent a significant improvement from the voluntary reports, stakeholders in the financial community will not have any faith in the XBRL program &ndash; and it will be rendered relatively ineffective.&quot;<br />
<br />
Wrong on at least two counts.&nbsp; First, to assume that the quality of XBRL submissions in the formal, rule laden, error checking mandatory XBRL program is going to be as error ridden as the sand-box, free for all no rules VFP is flat out wrong.&nbsp; I suggest the authors of the paper read the Edgar filing manual, chapter 6, which details hundreds of rules that must be followed for an XBRL exhibit will be accepted by the system.&nbsp; In other words, almost every error found in the VFP by the researchers will rejected by the SEC and require correction. <br />
<br />
Second, validation programs can correct some of the accounting errors introduced into XBRL filings, responsible and knowledgeable humans at filing corporations must review submissions prior to filing.&nbsp; The management team is responsible for the data contained in the XBRL exhibits.&nbsp; The SEC has specifically stated that they expect corporations to have in place an XBRL preparation process that is documented and tested in a similar fashion to other required internal controls.&nbsp; An accounting error on any future XBRL exhibit is an indication that the company does not have sufficient internal controls in place.<br />
<br />
No, I'm not expecting the startup to be perfect.&nbsp; However, I do expect XBRL filings to be as accurate or more accurate that existing HTML EDGAR filings.</p>]]>
        
    </content>
</entry>

<entry>
    <title>This just in.... 2009 US GAAP XBRL taxonomies but not until July 22nd</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/06/this-just-in-2009-us-gaap-xbrl-taxonomies-but-not-until-july-22nd.html" />
    <id>tag:gilbane.com,2009:/xml//42.9802</id>

    <published>2009-06-08T20:32:06Z</published>
    <updated>2009-06-25T14:21:40Z</updated>

    <summary><![CDATA[The SEC has finally announced what will be happening regarding the use of US GAAP taxonomies for its mandatory XBRL program.&nbsp; The following was posted on the SEC website today:&nbsp;** The US GAAP 2009 Taxonomies are in the process of...]]></summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sec" label="#sec" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="#xbrl" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="secfilings" label="SEC filings" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>The SEC has finally announced what will be happening regarding the use of US GAAP taxonomies for its mandatory XBRL program.&nbsp; The following was posted on the SEC website today:<br />&nbsp;</p><p style="margin-left: 40px;">** The US GAAP 2009 Taxonomies are in the process of being loaded into the EDGAR system and will be available for use on July 22, 2009. We strongly encourage companies to begin working with this new taxonomy now &mdash; it is publicly available at <a href="http://xbrl.us/taxonomies/Pages/US-GAAP2009.aspx">http://xbrl.us/taxonomies/Pages/US-GAAP2009.aspx</a>.<br />&nbsp;</p><p style="margin-left: 40px;">Companies should use the latest available taxonomy for their entire fiscal year. However, due to the timing of the US GAAP 2009 taxonomy being made available, companies will be permitted to use the U.S. GAAP 1.0 taxonomy in their first required submission before switching to the US GAAP 2009 taxonomy.<br />&nbsp;</p><p>This creates a very interesting dilemma for companies under the gun for the first round of filings.&nbsp; Do they create returns with an obsolete taxonomy (the 2008 US GAAP taxonomy) or wait until July 22 to file with the SEC?&nbsp; I wonder how this will affect companies who want to send their second quarter returns into the SEC prior to July 22nd.&nbsp; If they do file with the 2008 taxonomy as permitted (see above) will their filing be comparable with companies who wait and use the 2009 taxonomy?&nbsp; Will they file amendments to the filings to update to the 2009 taxonomy?&nbsp; Oh so many questions.&nbsp; I cant wait for the SEC&rsquo;s webcast on Wednesday.&nbsp;&nbsp;&nbsp;&nbsp; <br />&nbsp;</p>]]>
        
    </content>
</entry>

<entry>
    <title>Confronting the &quot;Technology Imperative&quot;</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/06/confronting-the-technology-imperative-3.html" />
    <id>tag:gilbane.com,2009:/xml//42.9801</id>

    <published>2009-06-05T14:26:26Z</published>
    <updated>2009-06-05T17:53:26Z</updated>

    <summary>Technology is literally exploding: that&apos;s a good thing isn&apos;t it? PDAs, Twitter, iPods that do everything but cook, social networking and constant connectedness: all of it making our lives more in-touch, immediate, visual and interactive. There is, however, another side...</summary>
    <author>
        <name>Barry Schaeffer</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=145</uri>
    </author>
    
        <category term="Government" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="govenment20" label="govenment 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xml" label="XML" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>Technology is literally exploding: that's a good thing isn't it?  PDAs, Twitter, iPods that do everything but cook, social networking and constant connectedness: all of it making our lives more in-touch, immediate, visual and interactive.  There is, however, another side to this amazing progress.  I like to call it the &quot;technology imperative&quot; and it grows from the fact that as technology and its use grows, it usually follows paths driven by consumers' desires and willingness to spend money--whims if you will. Once unleashed, these technology-triggered, consumer driven appetites tend to return the favor, pointing the way to where and how their technology providers will go next.  Sometimes the process literally becomes circular, taking the technology and its uses into a spiral no one would ever have predicted and for which no one is fully prepared.  If you're designing chips, selling gadgets or trolling Best Buy for the next version of the iPhone, this looks like the best of all possible worlds.  The problem comes when non-consumer sectors of the culture begin to feel the impact of this race to connect.    Technology is Neutral but its uses are Often  a Poor Guide:  In effect, consumer technology becomes the de facto guide for areas of our culture far from the environments for which it was designed and the modes in which consumers use it.  For example, as we saw the rise of the Blackberry, instant email and messaging, we eventually saw workers, even in meetings, with their eyes and attention spans glued to their devices, scarcely even aware that they were supposed to be a contributing part of the meeting and its decision making.  The situation became so widespread and vexing that many firms have literally banned PDAs from company meetings, and in 2006 a new condition known as  Continuous Partial Attention Syndrome was identified in which the individual becomes so distracted by the overload of available information that any attempt to focus on a thought or subject is seriously degraded if not lost.  In its extreme form, this syndrome sees the individual succumbing to a virtual addiction to instant information gratification, leading to a mind wandering in a sea of tidbits with no logical relationship to the subject at hand, even if that subject involves controlling a 4,000 pound automobile.   Should Government Use Technology or Technology Drive Government?  Today, technology has progressed far beyond those days, rudimentary by comparison, into a world of constant connectedness that can deliver not only the linkage but an intense, and seductive, visual, auditory and activity experience.  With it, we are seeing an entirely new impact, especially pronounced in government sectors.  Should government agencies, for example, put their important decisions out on Twitter and other social media to inform and elicit feedback from citizens?  Sounds like a good way to improve the governing process, but in practice it has all manner of problems, not the least of which are mass responses that can overwhelm the agency's ability to make sense of them, egalitarian leveling that makes everyone's opinion on every subject of equal weight if not value, group influenced or generated responses that masquerade as individual opinions, and so on.  In the intersection of government and technology, the technology is likely to come out on top, driving the governing process in directions it should not take, but becomes powerless to avoid.  So what are we to do?  Like Ulysses stuffing his crew's ears with wax to avoid the clarion call of the Sirens, we must ignore how technology is taken up by the consumer world, no matter how enticing the outcome, concentrating instead on how the governing process may be improved by increased transparency and responsiveness.  This concentration should be based on a healthy respect for the unintended consequences of any fundamental changes in the governing process coupled with an even healthier skepticism for any of the brave new world claims of the technological community.  As we better understand what is broken in our governing process and what can be accomplished more effectively, we will have a foundation to consider, evaluate and adopt technology in a way the improves government as it was envisioned by our founders, always remaining mindful that government as we conceive it is not supposed to be slick or interactive but solid, fair and resistant to both individual whim and mob rule.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Will The SEC Be Ready For Its Own XBRL Mandate?</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/05/will-the-sec-be-ready-for-its-own-xbrl-mandate.html" />
    <id>tag:gilbane.com,2009:/xml//42.9777</id>

    <published>2009-05-24T19:53:00Z</published>
    <updated>2009-05-30T02:11:04Z</updated>

    <summary>The Securities and Exchange Commission (SEC) is getting a bit behind on XBRL. Since publishing the final rule in the federal register (http://www.sec.gov/rules/final/2009/33-9002.pdf) on February 10, 2009, the SEC has been preparing for the first official filinggs in XBRL. According...</summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sec" label="SEC" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="secfilings" label="SEC filings" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="XBRL" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>The Securities and Exchange Commission (SEC) is getting a bit behind on XBRL. Since publishing the final rule in the federal register (http://www.sec.gov/rules/final/2009/33-9002.pdf) on February 10, 2009, the SEC has been preparing for the first official filin<cite>g</cite><input type="hidden" id="gwProxy" /><!--Session data--><input type="hidden" id="jsProxy" onclick="jsCall();" /></p><p>gs in XBRL. According to the guidelines, large accelerated filers with a world-wide capital float greater than $5 billion USD as of June 30, 2008 are required to begin filing XBRL with the first quarterly filing for periods ending after June 15, 2009.&nbsp; <br /> <br /> In preparation for the new filings, XBRL US released the 2009 version of the US GAAP XBRL taxonomy. The new taxonomy contains guidance on the latest FASB pronouncements (FAS 160, 161, 163, 141 for example) that are required for most filers after December 15, 2008. FASB&rsquo;s timetable requires companies to adopt the new Financial Accounting Standards and have their SEC filing for 2009 reflect the changes. The new standards were published long after the present official XBRL 2008 US GAAP taxonomy. In other words, the new 2009 US GAAP taxonomy, which does incorporate all filing requirements for US GAAP as of December 31, 2009, is required for the filing of correct XBRL.&nbsp; XBRL US has released the 2009 taxonomy and they are now available on their web site but they are not available on the SEC&rsquo;s website.<br /> <br /> As of May 24, 2009, the taxonomies listed on the SEC website as official (see <a href="http://www.sec.gov/info/edgar/edgartaxonomies.shtml">http://www.sec.gov/info/edgar/edgartaxonomies.shtml</a> ) are dated March 31, 2008. This means that any filing entity subject to the new FASB regulations will not have an official taxonomy with which to file. In fact, a few companies have already submitted XBRL to the SEC using the new 2009 taxonomy only to receive a swift rejection. The EDGAR system is not yet ready to accept the 2009 taxonomy and will not be until it is announced and listed on the SEC&rsquo;s website. The XBRL viewer will also not accept the 2009 US GAAP taxonomy leaving filers with no means to validate their XBRL.<br /> <br /> Will the SEC correct this problem? Of course they will. In the meantime, individual filers and filing agents are without any official means of determining the correctness of filings. Companies that are subject to the new FAS pronouncements are encouraged to prepare their filings with the new 2009 taxonomy and wait for SEC notification. Let&rsquo;s hope that day arrives very soon.</p><p><input type="hidden" id="gwProxy" /><!--Session data--><input type="hidden" id="jsProxy" onclick="jsCall();" /></p><div id="refHTML">&nbsp;</div><p><input type="hidden" id="gwProxy" /><!--Session data--><input type="hidden" onclick="jsCall();" id="jsProxy" /></p><div id="refHTML">&nbsp;</div><p><input type="hidden" id="gwProxy"><!--Session data--></input><input type="hidden" id="jsProxy" onclick="jsCall();" /></p><div id="refHTML">&nbsp;</div>]]>
        
    </content>
</entry>

<entry>
    <title>Is Washington Serious about XBRL?</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/05/is-washington-serious-about-xbrl.html" />
    <id>tag:gilbane.com,2009:/xml//42.9760</id>

    <published>2009-05-17T18:00:15Z</published>
    <updated>2009-06-25T14:22:10Z</updated>

    <summary>The Government Information Transparency Act (H.R. 2392), introduced May 14 by Rep. Darrell Issa (R-Calif.), would standardize the collection of business information throughout agencies. It would require agencies to use a single data standard known as eXtensible Business Reporting Language...</summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="xbrl" label="XBRL" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>The Government Information Transparency Act (H.R. 2392), introduced May 14 by Rep. Darrell Issa (R-Calif.), would standardize the collection of business information throughout agencies. It would require agencies to use a single data standard known as eXtensible Business Reporting Language (XBRL) and require that collected information be made readily available for public access.<br />&nbsp;</p><p>Of course, this begs the question of what data will be collected.&nbsp; Once decided, a taxonomy can be easily assembled that would collect the data in a uniform way.&nbsp; Software companies in the XBRL space have developed web-based html driven fill in the blank data collection devices that convert cell entries into XBRL unseen by the end user.&nbsp; This requires a mind shift from a report-based approach to a data-based approach to receiving feedback on TARP projects.&nbsp; It also requires government agencies to centralize their data requests rather than each agency develop their own required paper-based reports.<br />&nbsp;<br />The key again is to formulate the taxonomy, collect the data, then develop reports using a common data repository.&nbsp;&nbsp; To see how this approach can work, take a look the Dutch Taxonomy Project (<a href="http://www.xbrl-ntp.nl/english/factsheetntpeng10.pdf">http://www.xbrl-ntp.nl/english/factsheetntpeng10.pdf</a>) or the Bank of Japan project detailed here <a href="http://www.xbrl.org/CaseStudies/BoJ_XBRL_06.pdf">http://www.xbrl.org/CaseStudies/BoJ_XBRL_06.pdf</a></p>]]>
        
    </content>
</entry>

<entry>
    <title>The Day Lynn Turner Stopped My XBRL Speech</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/04/the-day-lynn-turner-stopped-my-speech.html" />
    <id>tag:gilbane.com,2009:/xml//42.9697</id>

    <published>2009-04-27T19:25:40Z</published>
    <updated>2009-05-07T12:54:57Z</updated>

    <summary><![CDATA[Lynn Turner, the outspoken and former SEC chief accountant under Arthur Levitt, is again in the news straight talking about what is wrong in the world of accounting.&nbsp; His straight talk has earned him a reputation as a beacon for...]]></summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="XML" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="xbrl" label="#xbrl" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sec" label="SEC" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>Lynn Turner, the outspoken and former SEC chief accountant under Arthur Levitt, is again in the news straight talking about what is wrong in the world of accounting.&nbsp; His straight talk has earned him a reputation as a beacon for clear financial reporting and no non-sense.&nbsp; I had the pleasure of meeting Mr. Turner in 2002 while speaking as a conference at the University of Northern Colorado.&nbsp; My topic, XBRL, was very new to the entire audience except for Lynn.&nbsp; Then something completely unexpected happened.</p><p>In the middle of my talk, Lynn raised his hand&nbsp;like traffic cop and said &ldquo;Stop&rdquo;.&nbsp; <br />The next few words surprised me and stuck with me to this day.&nbsp; Lynn said, &ldquo;Neal, I&rsquo;m a believer and supporter of XBRL.&nbsp; In fact, I wrote the speech for Arthur Levitt when he mentioned XBRL back in 2000.&nbsp; But please promise me that whenever you speak in public about XBRL remind people that you must get the accounting right first.&rdquo;&nbsp;</p><p>When the shock of being stopped in mid-sentence by the former SEC chief accountant wore off, I thanked Lynn for his comments and continued with my talk.&nbsp; Later, as I reflected upon what Mr. Turner had said, the idea of putting accounting first began to resonate.&nbsp; You see, XBRL is a unique new way to tell the world about the accounting choices your company has made.&nbsp; Each line item and soon, each numerical value in the footnotes to financial statements will carry additional information about the label, definition and authoritative reference associated with each value.&nbsp; Never before has the accounting behind the numbers been so exposed.</p><p>Getting the accounting right will be a process that will evolve over time.&nbsp; For example, I do not expect the newly released 2009 Us GAAP taxonomy to be perfect.&nbsp; Each individual line will&nbsp;require careful review by the management team&nbsp;during the time-compressed close to file cycle.&nbsp; Review processes will be tested and tweeked as the XBRL becomes a critical part of the correctness and timliness of the corporate SEC filing.</p><p>Problems are also likely to surface from outside filing companies.&nbsp; The taxonomy will be &ldquo;stress tested&rsquo;&nbsp;when over 500 first phase filings begin this June.&nbsp; I expect to hear reports of missing elements and errors&nbsp;in the taxonomy.&nbsp; We will also hear about cases where the use of the XBRL taxonomy exposes interesting things about corporate accounting that might not be right.&nbsp; As Lynn Turner admonished over seven years ago, companies need to get the accounting right first, then correctly tag the results in XBRL.</p>]]>
        
    </content>
</entry>

<entry>
    <title>A Preview of our Upcoming Publishing Report</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/04/i-am-making-some-edits.html" />
    <id>tag:gilbane.com,2009:/xml//42.9647</id>

    <published>2009-04-12T21:18:00Z</published>
    <updated>2009-04-12T21:23:44Z</updated>

    <summary><![CDATA[Sort of.I am making some edits to our upcoming report, &quot;Digital Platforms and Technologies for Publishers: Implementations Beyond eBooks&quot; and decided to create a Wordle based on the text. Click on the image for a larger view.You can create your...]]></summary>
    <author>
        <name>Bill Trippe</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=2</uri>
    </author>
    
        <category term="Publishing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="XML" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ebooks" label="eBooks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wordle" label="Wordle" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>Sort of.</p><p>I am making some edits to our upcoming report, &quot;Digital Platforms and Technologies for Publishers: Implementations Beyond eBooks&quot; and decided to create a <a href="http://www.wordle.net/">Wordle</a> based on the text.   Click on the image for a larger view.</p><p><a href="http://www.wordle.net/gallery/wrdl/744946/Digital_Platforms_and_Technologies_for_Publishers" title="Wordle: Digital Platforms and Technologies for Publishers"><img src="http://www.wordle.net/thumb/wrdl/744946/Digital_Platforms_and_Technologies_for_Publishers" alt="Wordle: Digital Platforms and Technologies for Publishers" style="border: 1px solid rgb(221, 221, 221); padding: 4px;" /></a></p><p>You can create your own Wordle at <a href="http://www.wordle.net/">http://www.wordle.net/</a>.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Twtpoll on eBook Devices</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/04/twtpoll-on-ebook-devices.html" />
    <id>tag:gilbane.com,2009:/xml//42.9632</id>

    <published>2009-04-07T03:03:27Z</published>
    <updated>2009-04-07T03:07:33Z</updated>

    <summary>We created a quick poll on Twtpoll, asking what eBook device are you using today. Click here to respond....</summary>
    <author>
        <name>Bill Trippe</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=2</uri>
    </author>
    
        <category term="Publishing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ebooks" label="eBooks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindle" label="Kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sonyreader" label="Sony Reader" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>We created a quick poll on Twtpoll, asking what eBook device are you using today. Click <a href="http://twtpoll.com/r/31yn5r">here</a> to respond.</p>]]>
        
    </content>
</entry>

<entry>
    <title>SEC Issues Summarized XBRL Guidance</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/04/sec-issues-summarized-xbrl-guidance.html" />
    <id>tag:gilbane.com,2009:/xml//42.9630</id>

    <published>2009-04-06T15:38:15Z</published>
    <updated>2009-04-08T17:17:52Z</updated>

    <summary>SEC Issues Summarized XBRL Guidance</summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="secfiling" label="sec filing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="xbrl" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>The SEC has posted newly summarized XBRL compliance information on their website (<a href="http://www.sec.gov/info/smallbus/secg/interactivedata-secg.htm">http://www.sec.gov/info/smallbus/secg/interactivedata-secg.htm</a> ). The guidance is directed towards small businesses but contains a concise description of the program for all companies. Information covers: the three year phase-in period, certification requirements, third-party involvement, Modified liability, consequences of non-compliance, web posting, grace periods, due dates, applicable financial statements, required formats, optional early compliance, and other helpful resources.  <br /><br />The information is not meant to replace the rules as published in the EDGAR Filing Manual (Chapter 6, Interactive Data), located here: <a href="http://www.sec.gov/rules/final/2009/33-9002.pdf">http://www.sec.gov/rules/final/2009/33-9002.pdf</a>.<br /><br />The bottom line is that each company will be responsible for the content in their SEC XBRL filings and should become very familiar with all reporting requirements. <a href="http://www.sec.gov/info/smallbus/secg/interactivedata-secg.htm">http://www.sec.gov/info/smallbus/secg/interactivedata-secg.htm</a> is an excellent place for companies large and small to begin to explore the SEC's XBRL mandate.</p>]]>
        
    </content>
</entry>

<entry>
    <title>An Information Parable</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/03/an-information-parable.html" />
    <id>tag:gilbane.com,2009:/xml//42.9617</id>

    <published>2009-03-30T12:53:27Z</published>
    <updated>2009-03-30T18:51:46Z</updated>

    <summary>In an increasing complex information world, technology is sometimes the factor least likely to provide and allow the level of consensus needed to achieve truly transparent communication throughout the organization.  This parable dramatizes the problem and suggests one possible avenue of dealing with it.</summary>
    <author>
        <name>Barry Schaeffer</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=145</uri>
    </author>
    
        <category term="ECM - Enterprise Content Management" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="contentconsensusarchitecture" label="content consensus architecture" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p><i>With apologies to S. I. Hayakawa, whose classic &quot;A Semantic Parable&quot; has been a staple of virtually everyone's education for more than a half-century.</i></p><p>Not so long ago nor perhaps all that far away, there existed a need for several departments of a huge organization to share information in a rapid and transparent way so that the business of the organization could be improved and its future made more secure.</p><p>Now each of these departments understood and agreed with the basic need for sharing, so no one expected there to be problems achieving the desired results.&nbsp; Each department had its own IT group, working diligently using best practices of information technology as they understood them. When the need for information sharing among the departments became evident, the executive managers called a meeting of IT, operating managers and lead technologists from each department.&nbsp; At this meeting, the executives explained that the need for a more transparent and flexible&nbsp;information environment among the departments and with the world outside.&nbsp; Everyone nodded their agreement.</p><p>The IT manager of a major department exclaimed; <i>&quot;what we need is an <i>enterprise information </i>architecture; an EIA</i>.&quot; Most of the other IT representatives agreed, and an effort to develop such an architecture was begun right there. The initiating department stated that because it had the largest and most mature IT infrastructure, the EIA should be modeled on technology approaches it was using.&nbsp; Several other departments agreed--they had already adopted similar IT approaches and could easily participate in such an EIA.&nbsp; Some other departments, however, having gone down different paths in their IT planning, took some issue with this suggestion. They feared that changing course to come in line with the suggested architecture could seriously disrupt their existing IT plan, funding and staffing.&nbsp; Although willing to be good citizens, they were mindful that their first responsibility was to their own department.</p><p>More discussion ensued, suggesting and examining different IT concepts like J2EE, SOA, SQL, Web-centricity, BPR, and so on.&nbsp; Several departments that had software capable of supporting it even mentioned XML. Like a Chinese puzzle, the group always found itself just short of consensus, agreeing on the basic concepts but each bringing variations in implementation level, manufacturer, etc., to the discussion.&nbsp; In the end, tempers frayed by the seemingly endless circular discussions, the group decided to table further action until more detail about the need could be developed. Actually, nearly everyone in the room knew that they probably were, at that moment, as close to consensus as they were likely to get unless the top managers chose and mandated a solution. Anticipating just such a mandate, nearly every department descended on top management to make the case for its particular IT and EIA approaches, or , sensing defeat, for an exemption from whatever the decision turned out to be. The top managers of course, who knew little about the details of IT, were affected most by the size and clout of the departments beseeching them and by the visibility of the IT vendors they touted.&nbsp; Battle lines were drawn between groups of departments, some of whom even went so far as to turn their vendors loose on top management to help make the case for their approach. Like molasses in winter, the entire situation began to congeal, making any movement-or communication among the departments for that matter-unlikely.&nbsp; In the midst of this growing chaos, the original need to share information-and the information itself-was almost completely forgotten.</p><p>Then, when things looked terminal, someone from a department operating staff suggested that maybe things would work better if the organization just developed and adopted standards for the information to be exchanged and didn't try to develop anything so far-reaching as an entire <i>Enterprise Information Architecture</i>. At first, no one listened to this obviously <i>&quot;un-IT&quot;</i> suggestion, but as things got worse and progress seemed out of reach, top management asked why the suggestion shouldn't be considered.&nbsp; After much grumbling, a meeting was called in which the staff making the suggestion laid out their ideas:</p><ul><li><i>First, </i>they said, we should decide what information must be exchanged among departments. We can do this based on our knowledge of the information content itself so we won't need a great deal of technical skill beyond an understanding of the information standard selected.</li><li><i>Next, </i>we might decide what interchange format will be use to exchange the information. It will be important that this format be capable of easy creation and ingestion by the IT tools in each participating department. XML seems to be a growing interchange format so maybe we should consider XML.</li><li><i>Then </i>we can document what and how we want to exchange, and publish the documentation to every department so that their staffs can attend to the task of exporting and importing the desired information elements, taking care to avoid asking the departments to use any particular technology to accomplish this exchange, but with the easy availability of XML tools, that shouldn't be difficult.</li><li><i>Then </i>we may want to set some deadlines by which the various departments must be able to exchange information in the format we choose. That will ensure that the entire effort keeps moving and&nbsp;will help flush out problems that need more resources. Maybe if we just tell them the results we need, they won't be so likely to resist.</li><li><i>Finally, </i>we ask the various IT staffs to come up with their own technological approaches to the act of sharing: intranet, Internet, VPN, etc. They're really good at this and they should have the say as to how it is done for their department.</li></ul><p>After the presentation, there was silence in the room followed by some mildly contemptuous grumbling from some of the IT staff members in the back.</p><p><i>How,</i> they whispered, could a complex challenge like integrating the organization's IT systems into an EIA be dealt with by a few simplistic rules about data formats?&nbsp;&nbsp;&nbsp;Finally, one of these malcontents gave voice to this objection, to which the presenter replied that the entire idea was to avoid impact on the complex ongoing IT activities of the various departments. <i>The goal, he said, was to articulate what the organization needed in terms of information, leaving the approaches for its provision to each department's IT staff. </i>This, he said, would hopefully provide a level at which consensus could be reached, technologically based consensus having proven elusive for many reasons, some quite serious.</p><p>Sometimes, he said, it isn't as important to create the impetus to force consensus, as it is to develop a rationale on which that consensus can be achieved and accepted&nbsp;voluntarily&nbsp;by the players. In the case of our hypothetical organization, there were reasons why the technological lives of the departments would never fully coincide and why each would resist even the weight of management dictates to do so. There were not, however, the same reasons why these departments could not agree on what the organization needed in shared information, if each department would be allowed to support the sharing in its own way.</p><p>The group thought about this radical departure from good systems engineering disciplines and began to realize that perhaps some integration challenges cannot be met by traditional (hard) systems and technology approaches--in fact, it may have taken quite some time and more conversations to reach this point. When this had finally penetrated, the departments agreed to base their collaboration on information itself, began the joint process of building needed interchange foundations, actually working with the operating staffs who created, used and understood the information--they chose XML and each department found that it had significant XML resources in the software it already used--and went back to work confident that they would be asked to give up neither their hard-won IT environment nor their autonomy as professionals.</p><p>As for the organization as a whole, over the next year or so it&nbsp;saw its information sharing begin to improve, spent relatively little of money doing it... and it was able to continue the practice of having all-hands holiday parties at which the department IT staffers and operating folks spoke to one another.</p>]]>
        
    </content>
</entry>

<entry>
    <title>The Accountant Who Knew Too Much</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/03/the-accountant-who-knew-too-much.html" />
    <id>tag:gilbane.com,2009:/xml//42.9611</id>

    <published>2009-03-30T02:54:56Z</published>
    <updated>2009-03-30T14:59:47Z</updated>

    <summary><![CDATA[It was a dark and rainy night. She toiled way past normal quitting time for all but accountants with Securities and Exchange Commission (SEC) filings deadlines looming. Cranking away on her first XBRL SEC filing, Debbie became quite frustrated. &quot;I...]]></summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="secfilings" label="SEC filings" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="XBRL" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>It was a dark and rainy night. She toiled way past normal quitting time for all but accountants with Securities and Exchange Commission (SEC) filings deadlines looming. Cranking away on her first XBRL SEC filing, Debbie became quite frustrated. &quot;I know what is supposed to go into all of these &quot;other&quot; accounts, but XBRL just doesn&rsquo;t care,&quot; she lamented. You see, Debbie is the accountant who knew too much.<br /><br />Debbie is not alone. In a recent conversation with Louis Matherne, former XBRL International President and Director, XBRL Services for Clarity Systems, the situation described above is actually a common occurrence for accountants tagging XBRL filings for the first time. He suggested a simple example:</p><blockquote><p>The company balance sheet says &quot;prepaid expenses and other&quot;. &quot;Other&quot; is there because it represents several accounts that aggregated to the balance sheet become immaterial as separate items. The registrant, however, knows what it is and thinks they should create a new taxonomy concept that better captures the details of &quot;other&quot;. No where in the financial statements or footnotes to the financial statements do they describe what that 'other' is.&quot;</p></blockquote><p>The object of using XBRL for compliance with the SEC mandate is to present the company&rsquo;s required financial statements and footnote disclosures, not to expose the preliminary accounts and internal decisions the led to the final, top level reports. XBRL is not meant to extend, expand or further explain legal filings. It simple puts your disclosures into a machine readable form. The last word comes from Matherne: &quot;XBRL for the SEC is primarily about the disclosure of the accounting&quot;.<br /><br />The US GAAP XBRL taxonomies can be <a href="http://www.xbrl.us/Pages/US-gaap.aspx">found here</a>.<br /><br />The Accountant Who Knew Too Much</p>]]>
        
    </content>
</entry>

<entry>
    <title>Tweeting XBRL</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/03/tweeting-xbrl.html" />
    <id>tag:gilbane.com,2009:/xml//42.9603</id>

    <published>2009-03-25T19:19:16Z</published>
    <updated>2009-03-26T10:15:08Z</updated>

    <summary><![CDATA[Over the last few months, I have become acquainted with the wonders of the 140 character &ldquo;tweet&rdquo;. For those of you who are not &ldquo;tweets&rdquo;, I am referring to the combination of instant message and social networking that has converged...]]></summary>
    <author>
        <name>Neal Hannon</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=153</uri>
    </author>
    
        <category term="XBRL" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="XML" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="twitter" label="Twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xbrl" label="XBRL" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>Over the last few months, I have become acquainted with the wonders of the 140 character &ldquo;tweet&rdquo;. For those of you who are not &ldquo;tweets&rdquo;, I am referring to the combination of instant message and social networking that has converged at <a href="http://www.twitter.com">www.twitter.com</a>. In essence, twitter asks &ldquo;peeps&rdquo; a simple question, What are you doing right now? In 140 spaces, you can communicate what you are thinking or what you have just read on the web.&nbsp; Long URL&rsquo;s are easily truncated leaving enough space to communicate simple messages.&nbsp; If you find people that are doing or reading about interesting things, you can follow their &quot;tweets&quot;. <br /><br />In efforts to keep up on XBRL, I use Yahoo and Google key word alerts as well as selected RSS feeds from the SEC and others. I have found, however, that this system falls short of the daily updates the people using <a href="http://www.twitter.com">www.twitter.com</a> are providing for me. Its amazing how effective a 140 character message can be in sending you directly to fresh web content relevant to your interests. To improve my &ldquo;hit&rdquo; rate, I&rsquo;ve added a few Tweet favorite tools such as tweetdeck (<a href="http://www.tweetdeck.com">www.tweetdeck.com</a>), TwitScoop, WeFollow, and MrTweet. Join up and send me a note. I&rsquo;d love to follow you!</p>]]>
        
    </content>
</entry>

<entry>
    <title>In The End, it&apos;s Mostly About Content.</title>
    <link rel="alternate" type="text/html" href="http://gilbane.com/xml/2009/03/in-the-end-its-mostly-about-content.html" />
    <id>tag:gilbane.com,2009:/xml//42.9602</id>

    <published>2009-03-25T13:17:54Z</published>
    <updated>2009-03-27T13:08:38Z</updated>

    <summary>As the world of technology makes literally breathtaking strides, the world of automation finds itself increasingly focused on the technology. Indeed, in many areas of popular culture, the technology becomes an end in itself, conferring the patina of success on...</summary>
    <author>
        <name>Barry Schaeffer</name>
        <uri>http://gilbane.com/blog/mt-cp.cgi?__mode=view&amp;blog_id=42&amp;id=145</uri>
    </author>
    
        <category term="Information Technology Market" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://gilbane.com/xml/">
        <![CDATA[<p>As the world of technology makes literally breathtaking strides, the world of automation finds itself increasingly focused on the technology. Indeed, in many areas of popular culture, the technology becomes an end in itself, conferring the patina of success on projects that are techno-heavy, never mind that they may not meet their objectives particularly well. This despite the pronoucements of virtually every management authority since the 60's that technology and automation are different and the latter is the most important to success of the organization.</p><p>Nowhere is the tendency to focus on technology itself,&nbsp;to the detriment of meeting functional goals, more pronounced than in the general area referred to as <i>&quot;conent management&quot; </i>or CM, and in no part of CM has this tendency more clouded the picture than in the relationship of its semantic components; <i>&quot;Content&quot;</i> and <i>&quot;Management.&quot; </i>In today's CM world, the focus on Management means that software and technology takes center stage with an implicit assumption that if one just adheres to the proper technological dictums and acquires the most powerful CM software, the effort will be successful. When efforts so constructed fail to meet their objectives, the further implicit assumption is that the technology... or the technology selection... or the technology governance... or the technology infrastructure has failed. In many cases while some of these may be true, they are not the reason for the failure.</p><p>Often, the cause of failure (or marginal performance) is the other side of the CM terminology; the content being created, managed and delivered.&nbsp; Look closely at many automation environments and you will see a high-performance management and delivery environment being fed by virtually uncontrolled content raw material. If <i>&quot;you are what you eat&quot;</i>, so too is a content management and information delivery environment. In fact, failure at the delivery end is more often than not a failure to develop usable content instead of a failure of management and delivery technology. So why, with all the tools at our command, do we not address the content creation portions of our information life cycles?</p><p>I don't claim to know all the answers, but have formed some impressions over the years:</p><p><b>FIRST:</b> Content creation and its unwashed masses of authors, &nbsp;providers and editors&nbsp;has traditionally been&nbsp;viewed&nbsp;as&nbsp;outside the confines of automation planning and development; indeed often as a detriment to automation rather than an integral part of the overall process. With that mentality, the system developers often stay completely away from content creation.</p><p><b>SECOND:&nbsp; T</b>he world of software products and vendors, especially those in the management and delivery space, would rather spend more money on their systems in an attempt to make them resistant to the vagaries of uncontrolled content, of course at higher fees for their products. The world of content creation, if it can be called that, is still controlled by the folks in Renton, to their own corporate and marketing ends.</p><p><b>THIRD:&nbsp; I</b>n most automation projects involving content, the primary resource is the IT group that, while highly capable in many cases, does not understand the world of content over which it does not itself have control. The result is usually a focus on the IT itself while the content creation groups in the organization find themselves outside with their noses pressed against the glass... until they are called in to be told what will be expected of them. The resulting fight often virtually dooms the project as it had originally need conceived.</p><p><i><b>So what should we do differently?</b></i></p><p>While every project is unique, here are some thoughts that might help:</p><p><b>FIRST: </b>Understand that technology cannot fully make up for the absence of content designed and structured to meet the functional needs on the table.&nbsp; Indeed, if it came to a choice between good content and high-performance management resources, content can be delivered with a surprisingly low level of technology while no amount of technology can make up for AWOL content.</p><p><b>SECOND:</b> Accept the premise that well-designed content, fully capable of supporting the functional objectives of the project, should be the first order of business in any major project. With this, acknowledge that the content creators, while they may be less controlled and sometimes not easy to work with, are a critical component in the success of any project based on their output. In many content creation environments, negotiation between what would work best and what can be provided will result in a set of compromises that gets the best possible content within the constraints in place. That done, technology can be applied to optimize the life cycle flow of the content. Note that in this construction, the technology is a secondary factor, supporting but not defining the strategic direction of the project.</p><p><b>THIRD:</b> Despite what you may hear from the software industry and its sales force, understand that in the term <i>&quot;content management&quot;, </i>content is the most important component and just buying more technology will not make up for its lack. From this understanding, you will be able to create a balance that accords both content and technology their rightfully important places in the overall effort.</p><p>Regards, Barry</p>]]>
        
    </content>
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