Web Content Management – WCM

The Gilbane Conference is growing!

May 5, 2013 Frank Gilbane
Content Management - CMS, Content marketing, Content technology, Gilbane Conference, Marketing, Web Content Management - WCM
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Gilbane Conference 2013 banner

 

 

 

Some of you may have heard there is some exciting news with regard to The Gilbane Conference.

We have entered into a partnership with Information Today, Inc. to organize and manage future conferences in this 12-year-old series. As you may know, Information Today is the publisher of KMWorld and EContent magazines along with a host of other publications and websites. Information Today also organizes the KMWorld and Enterprise Search Summit conferences, so they are on familiar ground with respect to web content management, content marketing, social media, and many other related technologies.

Information Today also publishes CRM magazine and produces the CRM Evolution conference and exhibition, which will enable us to reach out to marketers and other customer-focused professionals.

We believe the synergies between The Gilbane Conference and Information Today will assist us in producing even better and more innovative conferences in the years to come.

The resources of a larger enterprise and the personal care and attention you’ve come to know at The Gilbane Conference are what you can expect this fall.

We will be announcing the Boston venue and dates in the next week or two and will be posting additional details very soon. If you are not already on our mailing list for advance information you can signup using the quick form below.

Our theme this year is Content and the Digital Experience: Manage, Measure, Mobilize, Monetize, and we’ll be continuing our vendor and analyst neutral coverage of content, marketing, and digital experience technologies for enhancing both customer and employee engagement and collaboration.

We look forward to seeing you in Boston this fall.

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We would love to hear more about your interests. You can tell us more by using our more complete form. Or send us a message.

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Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work

November 20, 2012 Clea
Analytics, Content Management - CMS, Customer Engagement, Gilbane Boston 2012, social media, Web Content Management - WCM, Web Experience Management - WEM
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Gilbane Conference Workshop: Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work

Instructors: Scott Liewehr, President and Principal Analyst & Rob Rose, Senior Analyst, Digital Clarity Group
November 27th, 2012, 1:00pm – 4:00pm, at the InterContinental Boston Waterfront

We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful:

  • What does my organization need to be prepared for?
  • How should I determine the optimal solutions given the many options?
  • What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)?
  • What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor?

We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group’s Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.

See the full pre-conference workshop schedule at Gilbane Boston, then Register.
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Integrated Dynamic Schema.org Support in Webnodes CMS v3.7

November 2, 2011 IT News
Bluebill News, content management, Content Management - CMS, Enterprise Search, Information Technology News, Semantic Technologies, Web Content Management - WCM
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Webnodes has announced CMS’s to have dynamic support for Schema.org. The new feature has an intuitive vocabulary mapping user interface as well as a code API and Asp.Net controls to streamline the work for site developers. The Webnodes CMS ontology management user interface provides a separation between data, data model and presentation layout. Schema.org which is all about making search engines understand the meaning of your content is a natural extension to thesemantic core engine.  http://www.webnodes.com

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Adobe Acquires Auditude

November 1, 2011 IT News
Adobe, Bluebill News, Content Management - CMS, Information Technology News, M&A, Marketing, Mobile, Publishing, Rich Media, Web Content Management - WCM, Web Technology
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Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/

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Adobe Announces Availability of AudienceResearch

October 20, 2011 IT News
Adobe, Bluebill News, Content Management - CMS, Information Technology News, Publishing, Web Content Management - WCM
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Adobe Systems Incorporated announced the immediate availability of Adobe AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on the size and engagement of digital audiences for websites, mobile applications and digital magazine editions. These key metrics are captured by Adobe SiteCatalyst, an online analytics application, and provide publishers with the information critical to attract advertising dollars. AudienceResearch is available at no additional cost to SiteCatalyst customers. In conjunction with AudienceResearch, the company also announced the general availability of the Adobe Audience Certification Program. Under this program, publishers become Adobe Certified Publishers, meaning Adobe has certified that their digital audience data meets certain criteria regarding the accuracy of data collection and reporting. Adobe Certified Publishers can contribute their data to the AudienceResearch tool. AudienceResearch provides census-based measurement of metrics, meaning that the metrics are generated by counting all relevant traffic, a method considered more accurate and representative of actual traffic and behavior than panel-based methods. Panel-based methods monitor the behavior of a small group of volunteer consumers (i.e. the panel) and then use statistics to generate estimate metrics. The statistically generated results from panel-based estimates often differ significantly from census-based results and have been a point of controversy in the advertising industry. Additionally, publishers using the Adobe Digital Publishing Suite to create digital magazine editions for tablet devices may elect to have their metrics automatically certified as analytics is natively built into the Digital Publishing Suite. This native integration ensures the integrity of data collection. http://www.adobe.com/

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Oracle Buys Endeca

October 18, 2011 IT News
Bluebill News, Business Intelligence, Content Management - CMS, Enterprise Information Integration (EII), Information Technology News, Web Content Management - WCM
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Oracle announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions. A privately-held company based in Cambridge, Massachusetts, Endeca provides products that help companies analyze unstructured data, gain better business intelligence, and deliver a better customer experience. Endeca’s core technology, the MDEX Engine, is designed to enable enterprises to correlate and analyze unstructured data. Endeca InFront is a leading customer experience management platform that enables businesses to deliver targeted and relevant customer experiences online with merchandising and content targeting tools for web commerce. Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together. The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources. The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently. http://www.oracle.com/ http://www.endeca.com

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Check out the Updated Gilbane Boston conference site

September 22, 2011 Clea
Authoring, Collaboration, Content Management - CMS, Content technology, Digital Asset Management - DAM, ebooks, Gilbane, Gilbane Boston 2011, Information Technology News, Multi-channel publishing, Social Computing, social media, Taxonomy, Web & Internet, Web Content Management - WCM
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The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

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Kentico Software Announces Strategic Partnership with Avalara

August 31, 2011 IT News
Bluebill News, Content Management - CMS, E-commerce, Information Technology News, Web Content Management - WCM
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Kentico Software, the Web content management system vendor and E-Commerce solution vendor, announced a strategic partnership with Avalara, a leading provider of fully automated, up-to-date sales and use tax compliance solutions. http://www.kentico.com http://www.avalara.com

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New Kentico Beta Release Brings Customer Experience Management Solution

August 30, 2011 IT News
Bluebill News, Content Management - CMS, Information Technology News, M&A, Marketing, Web Content Management - WCM, Web Technology
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Kentico Software, the Web content management system vendor, releases a beta version of Kentico CMS 6 and adds a new product line – Kentico Enterprise Marketing Solution (EMS),  for Customer Experience Management. Out of the box, Kentico CMS 6 includes E-mail Marketing, Marketing Dashboards, A/B and Multivariate Testing, Campaign and Conversion Management, Integration Bus and improved Web Analytics. On top of this, Kentico EMS adds On-line Marketing features such as Content Personalization, Contact Management, Lead Scoring and Segmentation. Kentico EMS is also enriched with some additional Enterprise features as Health Monitoring, support of Multiple SMTP Servers and Scheduler Windows Services. The beta version of Kentico CMS 6 is available for download exclusively to Kentico partners via Kentico Partner Portal. Kentico CMS 6 will be generally available in late September 2011. http://www.kentico.com/

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Alkacon Software releases OpenCms 8.0.2

August 18, 2011 IT News
Bluebill News, Content Management - CMS, Information Technology News, Open Source, Web Content Management - WCM
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OpenCms is an Open Source Content Management solution. This new version was developed by Alkacon Software GmbH with the support of the international OpenCms developer community. OpenCms 8 contains a greatly improved user interface for content managers and numerous other enhancements. With OpenCms 8.0.2, many important and useful additional features and improvements have been added to the core system and a number of issues that persisted in the 8.0.1 release have been fixed. Main improvements: It’s now possible to enable drag & drop for any existing JSP; Refined element permissions for ADE; The sitemap editor now displays status information such as title and VFS location above the currently edited sitemap and features a "go to the parent sitemap" option in the toolbar; Group containers now have a "Break Up" option; Legacy direct edit provider for pages using "old" templates now allows to open the "Property" dialog to edit the page properties in direct edit mode; and significantly improved sitemap configuration options. Main new features in OpenCms 8: The "Advanced Direct Edit" mode; A multiple file enabled upload dialog all based on HTML; The new "Content Subscription Engine" allows to inform users when important documents have changed; The XML content editor now support elements; The new publish dialog supports session based selection of content as well as add/remove of individual resources; Extended support for creation of content for mobile devices with the tag; A central "Shared Folder"; JPA support has been added to the database layer. It is recommended for everyone who uses OpenCms to update to the 8.0.2 release. OpenCms 8.0.2 is fully backward compatible to all prior 7.x versions. Templates and other OpenCms developed code from version 7.0 or 7.5 should work "out of the box" with version 8.0.2. Users of the Alkacon OCEE packages require a new version of Alkacon OCEE for use with this OpenCms release. OpenCms 8.0.2 requires Alkacon OCEE version 3.0.2 or newer. http://www.alkacon.com/

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