Archive for WCM

First three Gilbane Conference workshops posted

Gilbane conference lightbulb logo
We’ll be posting the complete program for this years’ Gilbane Conference over the next 4-5 weeks on the main conference website. The first three of the six planned workshops are below.

Workshop A. Insiders Guide to Building Digital Marketing Technology Toolkit

Speaker: Theresa Regli, Principal Analyst and Managing Partner, Real Story Group

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Marketing practitioners multitask just about every minute of every day. There are ongoing email, web, mobile, and marketing strategies to organize, plan and execute. Each of these areas used to include a range of technologies that was purchased and implemented separately such as web content management, campaign management, analytics, digital asset management, and others. Now, there are new suites of tools that can manage all of these processes. But how do you select the right one that will help you to accomplish your marketing objectives?

Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a road map for evaluating digital marketing technology vendors.  We will provide critical and hard-hitting reviews of the available digital marketing technologies. Don’t be surprised after-the-fact. Find out the real strengths and weaknesses of these tools before you purchase them.

Key Takeaways:

  • Digital marketing trends and emerging architectures
  • Hints and tips on selecting a digital marketing product for your organization
  • Overcoming the daunting prospect of selection – how to narrow down your list of vendors to evaluate.
  • A critical, high-level overview of digital marketing solution providers

Workshop B. Foundations for Best-Fit WCM Service Provider Selections

Speaker: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Evaluating and selecting technology and service partners is intimidating. And without proper guidance, it’s easy to take the wrong path. This workshop focuses on selection readiness. It is designed to point your organization in the right direction before you even start the journey to new solutions for web content and experience management. You will learn how to create a plan of action for getting your organization ready for a successful selection program – one that results in real business benefits as the direct result of implementing the right solutions with the right technology and service partners. We explore the fundamentals of selection preparation, covering four key areas of readiness:

  • Articulating the business case,
  • Identifying the stakeholder landscape,
  • Managing requirements gatherings, and
  • Developing realistic budgets.

We provide a step-by-step overview of an efficient, results-driven selection program, and we show you how to build a messaging and communications plan that will help you shape internal conversations about it. With this approach, you can set expectations, educate reluctant stakeholders, and get your company thinking about change management, which is often an afterthought but shouldn’t be. The selection process is all about aligning business goals with the “best-fit” solution for your organization’s needs. And finding that fit is about way more than just matching features to requirements. Armed with the outcomes of this workshop, you will be ready to move forward with confidence.

Workshop C. Successful Social Intranets

Speaker: Rebecca Rodgers, Senior Consultant, Step Two Designs

Thursday, December, 4: 9:00 a.m. – 12:00 p.m.

Modern intranets are steadily becoming more “social” and “collaborative”, but this can mean many things. Some recent intranets put social at the heart of everything (including the homepage), while others supplement existing sites with simpler features, such as commenting. While this is still a rapidly evolving space, intranet teams in the real world need to make concrete decisions with confidence.

This interactive workshop will cover four key steps for social intranets:

  • Explore the opportunities. Looking at social intranet examples around the globe, we will explore the reasons, benefits and business cases for social.
  • Understand your organisational landscape. Every organisation is different, and this has a big impact on the what, where, when and how of social intranets.
  • Choose what to launch. Where to start, what to launch and for who: there are multiple options to choose from, depending on your strategy and organisational context.
  • Make social a success. There are a growing list of best practices to draw on, relating to design, launch, adoption and governance.

This inspirational and practical workshop will mix plenty of screenshots and examples with discussions and workshop activities. While not every question will be answered, participants will walk away with a greater sense of confidence and knowledge about social intranets.

Marketing technology landscape explosion and CMS evolution

The most popular and pervasive meme at the recent Gilbane Conference on Content and the Digital Experience was certainly “marketing technologist”. There were many other topic streams but none quite so critical to marketings’, and marketers’, future (and not only marketers, but that’s another story).

One of the three questions we posed to our speakers prior to the conference was, Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be? A number of speakers, including Scott Brinker, provided answers in our speaker spotlight series. Scott also delivered the keynote What is a Marketing Technologist? where he shared a graphic he had created of the marketing technology landscape that illustrates what a marketing technologist has to deal with. Last week he published the new substantially enhanced version below that is now a must-have reference tool.

Marketing technology landscape

What makes Scott’s latest version dramatically more valuable for marketers and IT, or anyone involved in digital experience strategies and architectures is the organizational structure he added. As Scott says this is not perfect or the final word. But the six technology categories and structure are certainly a courageous stake in the ground.

Martec marketing technology categories

Be sure to read Scott’s full post, where he explains what he has done in more detail, provides links to high resolution .png and .pdf versions of the marketing technology landscape super graphic 3.0, links to additional resources, and answers the many comments he has received.

Web content management

Scott’s new landscape also provides some food for thought regarding a second major theme at the conference, which we included in another of the three questions for the speaker spotlights: Do you think “web content management” should be the hub of digital experience management implementations? If so, should it have a new name to match an expanded role? If not, what should be at the center? A slightly different way to think about this is to ask where the center of gravity is in marketing technology architectures.

Scott places WCM and all its variations (CEM, CXM, DXM, etc.) in the Marketing Backbone Platform category. This is surely where it belongs, but it raises lots of questions about just how it ties in with or ties together all the other categories and the variety of technologies within them. And of course there is overlap and competition for the center-of-gravity crown between e-commerce, CRM, and marketing automation platforms, though some of them may not realize it yet. This will be a very interesting game to watch in 2014 (and certainly one we’ll be addressing in this year’s conference). See Scott’s thoughts on this in his CMS Wire post on 9 Key Facts about Web CMS in the Marketing Technology Landscape.

Gilbane Conference resources and coverage

Gilbane conference logoMisty has been collecting posts about this year’s Gilbane Conference. If you see any we are missing please let us know via comment or email. You can also check tweets at #gilbane, or via Topsy, find conference presentations at http://gilbaneconference.com/Presentations.aspx, and see speaker spotlights.

Media Sponsors

CMS Myth
• http://www.cmsmyth.com/2013/12/best-bets-at-gilbane-2013-which-sessions-ill-be-attending/
• http://www.cmsmyth.com/2013/12/when-will-end-users-overwhelming-love-their-cms/
• http://www.cmsmyth.com/2013/12/how-marriott-is-rethinking-content-delivery-across-70-countries-and-3800-hotels/
• added 12/17/13: http://www.cmsmyth.com/2013/12/redefining-success-for-web-cms-project-teams/

CMS Wire
• http://www.cmswire.com/cms/web-cms/5-ways-marketers-can-improve-the-cms-experience-023410.php
• http://www.cmswire.com/cms/information-management/should-cios-report-to-marketing-ridiculous-its-beginning-to-happen-023396.php
• http://www.cmswire.com/cms/customer-experience/notes-from-gilbane-business-model-first-customer-experience-second-023388.php
• http://www.cmswire.com/cms/customer-experience/forrester-4-things-about-customer-experience-management-gilbane-023373.php
• http://www.cmswire.com/cms/customer-experience/sap-says-link-revenue-to-social-media-to-show-roi-gilbane-023362.php
• http://www.cmswire.com/cms/customer-experience/cio-reports-to-cmo-technology-under-marketing-gilbane-023356.php
• added 12/20/13:  http://www.cmswire.com/cms/customer-experience/tips-from-an-industry-user-on-making-web-cms-work-023587.php
• added 3/4/14:  http://www.cmswire.com/cms/social-business/should-the-cio-report-to-the-cmo-024370.php

eContent
• http://www.econtentmag.com/Articles/News/News-Item/Context-at-Gilbane-93598.htm
• http://www.econtentmag.com/Articles/News/News-Item/Content-Strategists-vs.-the-CMS-at-Gilbane-93615.htm
• http://www.econtentmag.com/Articles/News/News-Item/Content-Management-and-Your-Mobile-Strategy-at-Gilbane-93637.htm
• http://www.econtentmag.com/Articles/News/News-Item/The-Internet-of-Things-Comes-to-Life-at-Gilbane-93641.htm
• added 1/13/14: http://www.econtentmag.com/Articles/Column/Content-Throwdown/The-Rise-of-the-Marketing-Technologist-93907.htm

Fierce Content Management
• http://www.fiercecontentmanagement.com/story/marketing-technologist-could-act-bridge-between-cmo-cio/2013-12-03
• http://www.fiercecontentmanagement.com/story/multichannel-delivery-means-its-time-separate-content-creation-presentation/2013-12-03

Blogs

4 hoteliers
• http://www.4hoteliers.com/features/article/8056?awsb_c=rss&awsb_k=xfeed

Accidental Taxonomist
• http://accidental-taxonomist.blogspot.com/2013/12/taxonomy-governance.html

Bluebill Advisors
• added 1/9/14: http://bluebillinc.com/2014/01/findability-issues-impact-everything-work-related/
• http://bluebillinc.com/2013/12/beyond-customer-experience-management/

Chief Marketing Technologist
• http://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/

Citeworld
• http://www.citeworld.com/social/22751/sap-social-media-streamlined
• http://www.citeworld.com/consumerization/22747/customer-attention-challenge

Creative Virtual
• http://www.creativevirtual.com/blog/?p=821

Curata
• http://www.curata.com/blog/content-marketing-event-gilbane-conference-2013-wrap-up/
• http://www.curata.com/blog/content-marketing-technology-wrap-up-gilbane-2013-video/

Globalization Partners
• added 12/19/13: http://blog.globalizationpartners.com/insights-into-gilbane-conference.aspx

Engaging Times
• http://engagingtimes.com/battle-ready-offer-global-customer-experience-notes-gilbane-frontline/

I-Cubed
• added 12/17/13: http://wem.i-cubed.com/blog/content-marketing-cq-technology-gilbane

Jeff Cutler
• http://jeffcutler.com/social-media-blogs/gilbane-conference-2013-content-marketing-track-qa-session-review/#.UqdJXvRDs8w
• http://www.youtube.com/watch?v=F6HyjzloD3U

Marketing Think
• http://marketingthink.com/sap-got-social-media-act-together/

The Parallax View – Winter 2014
•  added 3/4/14:  http://www.parallax.ca/?page_id=4665

Zia Consulting
• http://www.ziaconsulting.com/blog/gilbane-conference-2013-recap/

Other

Seen.co
• added 12/17/13: http://seen.co/event/gilbane-conference-2013-boston-ma-2013-527/

 

Gilbane Complimentary Technology Showcase Pass

Gilbane technology showcase ticket

 

Can’t make all three days of the Gilbane Conference?  We’ve got plenty going on in the technology showcase too. Take advantage of our complimentary showcase pass today.

 

Your Showcase Pass Includes Access to:

  • Six Keynote Presentations
  • All Product Labs
  • Technology Showcase Area
  • Sponsor Networking Reception

Register for your free pass now

Opening Keynotes – December 3: 8:30 a.m. – 10:00 a.m.

Moderator:
Frank Gilbane, CEO, Bluebill Advisors Inc and Founder & Chair, Gilbane Conferences

Speakers:
Gerry Moran, Head of Social Media, North America, SAP
How to Make Yourself a Content Stop on the New Buyer Journey
Meghan Walsh, Senior Director, eCommerce Platform System Management, Marriott International
Rethinking Content Delivery: Moving beyond a Traditional Web Content Management Approach
Scott Brinker, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog
What is a Marketing Technologist?

Opening Keynotes – December 3: 11:00 a.m. – 12:00 p.m.

Moderator:
Frank Gilbane, CEO, Bluebill Advisors Inc and Founder & Chair, Gilbane Conferences

Speakers:
Jake Sorofman, Research Director, Marketing Leaders Research Team, Gartner
Move Over Big Data – Here Comes Big Content
Stephen Powers, Vice President and Research Director, Forrester Research
The Context Conundrum?
Tony Byrne, Founder, Real Story Group
ShakesPoint: What the Bard Could Teach Us About SharePoint – And The Digital World

Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors. See the schedule here.

Exhibitors

The Technology Showcase provides attendees with a central meeting place and the ability to speak one-on-one with industry-leading exhibitors while learning more about their products and services. See the exhibitors here.

Showcase Hours:

Tuesday, December 3          10:00 a.m. – 6:00 p.m.
Networking Reception         5:00 p.m. – 6:00 p.m.
Wednesday, December 4    10:00 a.m. – 2:00 p.m.

You can also still register for the full conference:

Register today and save $100. Plus, get a free Google Nexus 7 with your ConferencePlus pass

 

PLATINUM SPONSOR             GOLD SPONSORS Alfresco Software Crafter Software
Adobe e-Spirit Inc. HP Autonomy SDL Sitecore

Gilbane Conference Program Posted

The Gilbane Conference program has been posted.

The Gilbane Conference on Content and the Digital Experience will be held at the Westin Boston Waterfront, December 3-5, 2013. Join the content managers, marketers, marketing technologists, technology and executive strategists, and other industry thought leaders who are defining and building next generation digital experiences.

The conference includes 80+ speakers, 6 keynote presentations, 30 breakout sessions, and 6 half-day in-depth workshops. Also, in addition to the technology showcase there are 11 Product Lab or Case Study sessions open to all visitors.

You can also download a PDF of the advance program, just remember the website is more up-to-date with all the latest additions to the event.

Thanks all for the Gilbane Conference speaker proposals

Thank you all for the Gilbane Conference speaker proposals. We received a record number this year even with a condensed timeframe for submissions. We also have a larger percentage of high quality proposals, fewer blatant sales pitches, and a greater percentage of proposals from women (Hmmm… correlation or causation?). We are now busy evaluating, organizing, and mapping proposals to the topic areas our audience needs to hear the most about.

If you have submitted a proposal it will be a couple of more weeks before most of you are notified.

Miss the deadline?

For all of you who missed the deadline for speaking proposals for this year’s conference, our policy is that we always accept proposals – in fact we accept them all year long if you use our  submission form – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it on this blog, so stay tuned.

Gilbane Conference call for speakers and great presentation advice

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

We have our own set of speaker guidelines that are specific to our event that we ask all speakers to read. But last week there were two Harvard Business Review posts that provide some of the best advice you can find anywhere on giving a great presentation or moderating an engaging panel. These are must reads for anyone who cares about presentation or moderating skills, and strongly recommended for Gilbane Conference speakers. Even if you are already a speaking pro, each post is likely to give you at least one new idea. See:

Call for papers

Please review the conference and track topics below and submit your speaking proposal.

Conference description

Businesses and organizations of all kinds are struggling to keep up with the dramatic changes and challenges caused by current and near-term future potential of digital technologies. These challenges are enterprise-wide because everybody from customers to employees to partners expects an integrated and compelling digital experience that just works.

Accomplishing an engaging digital experience requires creating and managing compelling content, but also includes measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple mobile channels, and integrating with e-commerce and enterprise systems. None of this should be news, but putting all the technologies and practices together is still largely uncharted or experimental territory for enterprises. Well-informed decisions on digital experience strategies require proactive dialog with experienced peers and industry experts.

At Gilbane conferences we bring together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and debate what the most effective approaches and technologies are, and how to implement them. Our theme this year is Manage – Measure – Mobilize, and we have tracks focused on the customer digital experience, employee digital experience, future technologies for digital experiences, and a track on digital strategies for publishers and information providers where we expand our theme to include Monetize.

 

Main conference tracks

Track C: Content, Marketing, and the Customer Experience

Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Topics include:

  • Web content management
  • Customer experience management & engagement
  • Digital and postdigital marketing
  • Inbound & content marketing
  • Marketing automation
  • Measuring and analytics: Web, mobile, social, big data
  • Growth hacking strategies
  • Mobile challenges & channel priorities
  • Marketing technologist best practices
  • Responsive design
  • Localization & multilingual content management
  • Content strategies
  • Cross-channel marketing
  • E-commerce integration
  • Search engine strategies

Track E: Content, Collaboration, and Employee Engagement

Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Topics include:

  • Collaboration and the social enterprise
  • Collaboration tools & social platforms
  • Enterprise social metrics
  • Community building & knowledge sharing
  • Content management & intranet strategies
  • Enterprise mobile strategies
  • Content and information integration
  • Enterprise search and information access
  • Semantic technologies
  • Taxonomies, metadata, tagging

Track T: Re-imagining the Future: Technology and the Postdigital Experience

Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Topics include:

  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Big data platforms and tools
  • Big data analytics
  • Visualization
  • The future of the open web and walled gardens
  • New mobile operating systems
  • Beyond desktops
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and digital experiences
  • Wearable content

Track P: Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Topics include:

  • Designing for digital products
  • Business models and monetization
  • Mixing owned, earned, and bought content
  • Ad technologies and strategies
  • App development strategies
  • HTML5 or no?
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platforms and devices

Submit your speaking proposal. [red]The deadline is June 30th 2013![/red]

Federal government to spend $1.4 billion on web content management and infrastructure

Before we get to the spending mentioned in the title, there is some important background to cover. In an email to the Presidential Innovation Fellows program mailing list yesterday and a blog post with Small Business Administration Administrator Karen G. Mills last week, White House CTO Todd Park reported on the progress of a pilot program, RFP-EZ, to make federal government RFPs accessible to small businesses.

In addition to making it easier for small businesses to win federal contracts, a key goal is to save the government money since small business bids are typically lower than larger organizations’. Another significant benefit is that it makes it easier for agencies to purchase from innovative small businesses (since more are bidding). In the technology space especially, small businesses provide the lion’s share of innovation.

So how is this program doing so far? From Park and Mills post:

Applying agile development principles, the Fellows team designed RFP-EZ over a six-month period, publishing the platform’s code openly on GitHub. The team then launched the pilot by posting five relatively simple website development and database contract offerings, four of which were also announced via the standard government portal, FedBizOps. On a per-project basis, bids received through RFP-EZ were consistently lower than those received through FedBizOps—19% to 41% lower, and over 30% lower on average. Bids made through RFP-EZ also showed less overall variation. In addition, during the pilot period, RFP-EZ attracted more than 270 businesses that until now had never approached the world of Federal contracting.

Graph of RFP-EZ pilot progress

Ok, now for the spending. First of all, note that the OMB says the total 2014 Federal IT budget is $77 billion. If you haven’t seen it yet the OMB IT Dashboard yet it is worth a look, and you can download a spreadsheet that has details on spending by agency and project. Park and Mills also said in their post that:

According to Office of Management and Budget’s IT Dashboard, the Federal Government will spend more than $1.4 billion on Web Infrastructure and Web Content Management Systems in FY 2014. Based on 2011 and 2012 results, we can expect about half of these projects to be under the $150,000 “Simplified Acquisition Threshold” that would make them eligible for contracting through RFP-EZ.

This may not seem like a lot at first glance, but at $150,000 each it would mean 4,666 web content management systems or web infrastructure projects it would be fairly easy for small vendors and consultants to bid on in 2014.

Presumably the numbers came from the OMB IT spending spreadsheet, but since software category definitions are fluid, to say the least, doing your own analysis would be a good idea. While our community knows that, for example, “web content management” can include or be a component of a collection of digital marketing tools for engagement or experience management, marketing automation, etc. we can’t assume all federal budgeteers do – or did when the budgets were developed.

All of this is excellent news for a substantial number of the vendors, integrators, and consultants who participate in the Gilbane Conference. It is also great news for federal government conference attendees who can more realistically do business with smaller companies who have the latest technology.

To participate in the RFP-EZ program sign-up using the very simple web form.