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The Gilbane Conference is growing!

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

Some of you may have heard there is some exciting news with regard to The Gilbane Conference.

We have entered into a partnership with Information Today, Inc. to organize and manage future conferences in this 12-year-old series. As you may know, Information Today is the publisher of KMWorld and EContent magazines along with a host of other publications and websites. Information Today also organizes the KMWorld and Enterprise Search Summit conferences, so they are on familiar ground with respect to web content management, content marketing, social media, and many other related technologies.

Information Today also publishes CRM magazine and produces the CRM Evolution conference and exhibition, which will enable us to reach out to marketers and other customer-focused professionals.

We believe the synergies between The Gilbane Conference and Information Today will assist us in producing even better and more innovative conferences in the years to come.

The resources of a larger enterprise and the personal care and attention you’ve come to know at The Gilbane Conference are what you can expect this fall.

The next Gilbane Conference will be at the Westin Boston Waterfront, December 3 – 5, 2013. We will be announcing the Boston venue and dates in the next week or two and See the new Gilbane Conference website for more information where we will be posting additional details very soon. If you are not already on our mailing list for advance information you can signup using the quick form below.

Our theme this year is Content and the Digital Experience: Manage, Measure, Mobilize, Monetize, and we’ll be continuing our vendor and analyst neutral coverage of content, marketing, and digital experience technologies for enhancing both customer and employee engagement and collaboration.

We look forward to seeing you in Boston this fall.

Sign up for conference updatesWe would love to hear more about your interests. You can tell us more by using our more complete form. Or send us a message.

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Gilbane Conference program and speakers posted

The Gilbane Conference program and speaker list are now available in addition to the conference schedule and pre-conference workshop schedule and program – there are just a few details to be added. Other changes between now and the conference will be minimal and will be reflected on the site if/as they occur, so check back once in a while.

The schedule for the product labs/case studies presented by sponsors will also be posted shortly.

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Submitting speaking proposals after the deadline

For all of you who missed the deadline for speaking proposals for Gilbane Boston, our policy is that we always accept proposals – in fact we accept them all year long – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it here, so stay tuned.

And don’t forget to use the submission form!

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One week till Gilbane Boston speaking proposals deadline!

Every year we get a last minute rush of speaking proposals for Gilbane Boston, and then… we get tons of emails asking when the deadline is, and then… we get requests for an extra day or two, and then… well, you get the picture. You’ve got a week, but why wait till the weekend!?

The deadline this year is May 14th. Here are the relevant links:

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Up-to-Speed Reading for Gilbane Boston: Recent Publications

Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.

Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.

Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. Listen to the webinar.

Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.

A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.

Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.

Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.

Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.

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Report: How Marketers Manage Multilingual Content

New Research from Outsell Gilbane Reveals How Marketers Manage Multilingual Content

Study from Outsell’s Gilbane Services explains what works and what doesn’t forleading global companies
April 5, 2011, Cambridge, MA—Outsell’s Gilbane Services today released its new study on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains. Outsell believes this report is the first study ever of global companies’ practices for managing multilingual content for marketing.
“Enormous pressures are squeezing today’s global marketers and brand managers to grow international revenue,” said Pep Carrera, senior vice president, technology solutions for Rapp, one of the largest multichannel marketing services networks in the world. “The report from Outsell’s Gilbane Services provides useful insights for any manager dealing with the quality issues, technologies, and costs of multilingual marketing.”
Written by Outsell Gilbane analysts Vince Emery, Karl Kadie and Mary Laplante, Multilingual Marketing Content is based on original primary research aggregating the real-world experiences of organizations that compete in multinational markets. The report describes approaches to increasing the value of content as a key component of strategic brand management and marketing communications, citing examples where industry leaders have succeeded and failed. Four of the key findings explored in the report include:
  • Many companies’ strategies and infrastructure for multilingual marketing content are relatively immature compared to those for non-marketing content.
  • Many marketing projects are, in effect, experiments, with no clear definition of how they will deliver business value.Marketers are being pulled to improve their multilingual marketing content operations by a burning need to enhance the global customer experience.
  • Businesses that improved their marketing content globalization results quickly and cost-effectively have done so by leveraging the infrastructure already in place for product content.

 “We expect that our report Multilingual Marketing Content will be valuable for brand and marketing managers, business executives, content strategists, and language professionals who deal with multinational marketing,” said Mary Laplante, vice president and lead analyst, Outsell’s Gilbane Services.

Multilingual Marketing Content is available as a free download from http://gilbane.com. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Additional insights are available from the Outsell Gilbane content globalization blog and our content globalization consultants.  

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today’s fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See http://outsellinc.com.  

About Outsell’s Gilbane Services
Outsell’s Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Visit us at gilbane.com. Visit the Gilbane Boston conference site at: http://gilbaneboston.com.

Contact Information
Mary Laplante
Vice President and Lead Analyst, Outsell’s Gilbane Services

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Learn how to Manage and Publish Multilingual Content

Today we highlight Workshop D: Solutions for Managing and Publishing Multilingual Content taking place at Gilbane Boston, November 30, 1:00 – 4:00pm at the Westin Copley.

Are you struggling to balance your budget with the growing demand for localized content? Is your translation process too manual, too slow, too costly?

Explore content globalization strategies that get you ahead of the curve and in front of a global audience! Web Globalization authority Andrew Lawless, Principal of Dig-IT! will share proven content solutions for easy publishing, managing and updating of time-critical multilingual content.

In this workshop you will learn about:

  • Case studies form leading global organizations
  • Available technologies and providers
  • Workflow best practice
  • Budget requirements
  • Immediate ROI opportunities
  • Successful implementation scenarios
  • Practical tips for improving your content translation practice right now.

Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of “enterprise content”. Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution.

Participants in this workshop will:

  • Review up-to-date technical and functional requirements for content and translation management solutions
  • Develop a complete understanding of budget requirements
  • Explore implementation scenarios for quick ROI
  • Learn how to get started with immediate positive impact.

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.

Instructor:
Andrew Lawless, Globalization Consultant, Principal, Dig-IT!

Register today!

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Content Globalization: Hot Topics at Gilbane San Francisco

We’re featuring multlingual content strategies, practices, and technologies in four sessions on the San Franciso program:

These topics are among the hot spots on Gilbane’s 2010 Content Globalization Heat Map, which identifies a set of key investments that companies can make today to advance their content globalization practices and overcome language afterthought syndrome. (See this presentation for more information on these concepts.)

We’re in the process of populating the sessions with top-notch speakers. Check the Gilbane San Francisco conference site for updates. Twitter is #gilbanesf.

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How will the Apple iPad cause headaches for creators of multilingual content?

Apple recently unveiled its new iPad device with a flourish of global PR. iPads will go on sale in the U.S. around the end of March this year, and in other countries in the following months. Press and analysts have had a field day praising and condemning the iPad’s capabilities and features, predicting (depending on who you listen to) that the device will be either a terrible flop or another runaway success for Apple.

My analysis predicts that Apple will sell millions of units of its new “universal media device,” as analyst Ned May of Outsell Inc. describes it, but Apple’s success is not my subject today. Instead, it’s a warning: People who generate content for global markets need to know how the iPad might make their work more difficult.

The problem is caused by a technical gap the new iPad shares with its older siblings, the iPhone and the iPod touch. None of them can use Adobe Flash. (For more on Apple’s deliberate omission of Flash and its consequences, see this New York Times story and this one.)

Thousands of global businesses use Flash movies with captions or voiceover narration as quick, relatively low-cost ways to present marketing videos and user guides over the Web to multilingual audiences. For these businesses and the agencies that work with them, the Flash gap is a growing problem. Instead of Flash movies, millions of iPhone and iPod Touch users see blank white spaces. The iPad boasts a larger screen, with display capabilities that will be attractive for business tasks. But all those millions of Flash animations and interviews and guides and other videos will be invisible. Just blank white spaces, no matter what language you speak. That is the Flash gap, which the iPad will make worse.

The alternative is to deliver videos using HTML5. But not all web browsers work with HTML5. Neither do all devices, especially mobile devices. This means Web video providers need to research what specific devices their target audiences use, and what video technology those devices will support.

So if you provide multilingual video content, you have one more detail to pay attention to when you plan your schedules and budget.

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Conference topics for Gilbane San Francisco – Updated

Though we are still catching our breath from the Boston conference and the holidays, it is time to get moving on our annual San Francisco conference, which the 3rd week of May this year. The conference site is http://gilbanesf.com, is still mostly populated with 2009 information, but will be updated this week with a new site design and current information. Content from the 2009 event is at http://gilbanesf.com/09/ will be moved to a subdirectory and continue to be available.

In the meantime, The description below is taken from the draft site and will give you a good idea of the topics we’ll be covering. If you are interested in submitting a speaking proposal, remember that the deadline for submissions is January 18. See http://gilbane.com/speaker-guidelines/.

Oh, and the Twitter handle is http://twitter.com/gilbanesf and the hashtag we’ll be using is #gilbanesf.

Gilbane San Francisco 2010
Web, content, and collaboration technology have reached a new level of maturity. This is true in terms of technology, but more importantly, it is true in terms of what businesses expect to be able to do with these tools. Web and enterprise content management permeate every aspect of an organization. Public facing internet sites are the front door to an organizations’ products and services, and where customers, partners and investors engage with the corporate brand and develop perceptions. Internal websites, whether in the form of intranets, blogs, wikis, or portals, provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and integration software.

Gilbane San Francisco is organized into four tracks so that whether you are responsible for marketing, IT, a business unit, or an internal function, you will be able to easily navigate among the conference sessions. If you are responsible for customer-facing business activities start with the Customers & Engagement track, and then add appropriate sessions from the Content Technology & Content Publishing tracks. If your role is focused on internal collaboration, knowledge sharing or support activities, start with the Colleagues & Collaboration track, and supplement it with sessions from the technology & publishing tracks.

Track 1: Customers & Engagement
Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building.

Attendees:
For anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers and strategists.

Topics:
Web content management, analytics, web design and UI, social media, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile, e-commerce, search engine optimization.

Track 2: Colleagues & Collaboration
Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

Attendees:
For anyone responsible for internal websites, portals, collaboration & knowledge sharing activities, including, knowledge managers, product managers, project managers, IT, and content managers.

Topics:
Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies.

Track 3: Content Technology
There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

Attendees:
For those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming.

Topics:
Multi-lingual technologies and applications, XML, standards, integration, content migration, mobile, search, open source, SaaS, semantic technologies, social software, SharePoint, XBRL, and relevant consumer technologies.

Track 4: Content Publishing
Multi-channel publishing has been a goal of many organizations for years, but it is now more important than ever – and not that much easier. In addition to more traditional print and web channels, smartphones, e-book readers, other mobile devices, and even “in-product” displays need to be considered. In addition to more channels, there are more media types to manage. Dynamic publishing is a key business requirement for both single and multi-channel delivery.

Attendees:
For those responsible for content creation, management, and multi-channel/multi-lingual publishing, IT and others that need to learn about publishing technology because of new multi-channel demands, including corporate or commercial publishers, content managers, digital asset managers, documentation managers, and information architects.

Topics:
Multi-channel publishing, multi-lingual publishing, e-books, tablets, mobile, digital rights, digital asset management, documentation, structured content, XML, dynamic publishing, and publishing business models.

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