For Immediate Release:
Panel of Senior Web Executives to Discuss Online Engagement with Customers
Boston, MA – October 8, 2009 — The opening keynote at the sixth annual Gilbane Boston Conference, produced by The Gilbane Group and Lighthouse Seminars, to take place December 1- 3, 2009, in Boston, MA will be a special panel made up of practitioners discussing Content, Collaboration & Customers. In our opening keynote panel we will have a candid conversation with senior managers that are responsible for large public web presences that are critical to their organizations’ mission:
As Director of Mass.gov, Susan Parker has responsibility for the Commonwealth of Massachusetts’ official website, actually comprised of 75 websites with different combinations of requirements dictated by agency, resident, business, and visitor needs.
Michael Edson is Director, Web and New Media Strategy, Office of the CIO, at the Smithsonian Institution. The world’s largest museum complex and research organization composed of 19 museums, 9 research centers, and the National Zoo, the Smithsonian is a public institution with lots of competitors, and even more types of content to manage.
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle, is helping marketing managers more effectively engage 100 million online consumers with 5000 new products each year in 42 languages.
How do you effectively engage online with your customers? How can you be sure to reach all your customers? How do you meet the sometimes-competing needs of different constituencies both externally and internally? How do you manage collaboration between content contributors for consistency and quality? How do you implement social software and support user generated content so that it is a valuable addition to site visitors? How much control do you exert? These are some of the questions the panel will address.
Join us for an interactive and educational opening session. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email. See http://gilbaneboston.com/conference_program.html#K1 for details.
The additional conference sessions and pre-conference workshops will offer enhanced programs tied to competitive business and productivity issues surrounding a company’s content, collaboration & customers. The conference tracks have been organized around the four major areas of how enterprises use web and content technologies as well as where they are most likely to invest, including: Managing enterprise social content; Managing enterprise mobile content; SharePoint & Office 2010 and web content management and E-government & transparency.
Exhibitors
Attendees can also expect a world-class exhibit area, featuring the latest web content management tools, products, and services from 40+ conference sponsors and exhibitors, including: Microsoft, Alterian, atex, Coremedia, EPiServer, Jive, Just Systems, SDL Tridion, Sitecore, Across, Alcero, Backbase, Bridgeline Software, Connotate, Contextual, Day Software, dotCMS, Ephox, FatWire Software, GX Webmanager, Hippo, Inmagic, Kapow Technologies, Kentico, Magnolia, mediumbold, mindSHIFT, MultiCorpora, Nstein, Nuxeo, Open Text, Pegboard, Percussion, Plone, SDL, Telerik, Translations.com and Vamosa. http://gilbaneboston.com/exhibitors_sponsors.html
Learn more about the Gilbane Boston Conference 2009 by visiting: http://gilbaneboston.com/
Receive updates and follow the conference on Twitter at http://twitter.com/gilbaneboston
Registration
IT and business professionals involved in content creation, management, delivery or analytics wishing to attend the conference may register at: http://gilbaneboston.com/registration_information.html
To Exhibit
Technology solution providers wishing to exhibit or sponsor should contact Marc Goldstein at 781-821-6652 or at mailto:mgoldstein@lighthouseseminars.com.
About Gilbane Group Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 60 educational conferences in North America and Europe. Information about our widely read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.
About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com.
Contact
Lighthouse Seminars
Jeffrey V. Arcuri, 508-759-8180
mailto: jeff@lighthouseseminars.com
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