Frank Gilbane describes Gilbane Boston 2012 in a short off the cuff video after being caught walking by the studio. See the Gilbane Conference program.Read More
We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.
In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.
Stealth Mobile Track:
T1: Mobile Development: App, Mobile Web, or Hybrid?
Wednesday, November 30, 1:30 – 2:30
You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.
Moderator: Jon Marks, Co-founder, Kaldor Product Development Group
Jon Marks, Co-founder, Kaldor Product Development Group
Ashley Streb, Vice President, Technology, Brightcove
Stefan Andreasen, CTO Kapow
Philip Ramsey , Manager, Technical Design, BNA
P2. iPad Publishing and UI Design
Wednesday, November 30, 2:40 – 4:00
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.
Moderator: Ned May, Vice President & Lead Analyst, Outsell
Jim Nasr , CEO, Armedia
Best Practices for Developing Content Rich Applications for the iPad
Michael Mahoney, Senior User Experience Specialist, Microlink
Information as Design
T3. Is HTML5 the Future – If so, When?
Wednesday, November 30, 4:00 – 5:00
HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?
Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen
Lubor Ptacek , VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text
Phillip Hyun, CTO, EndPlay
E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too
Thursday, December 1, 9:40 – 10:40
As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services
Arje Cahn , CTO, Hippo
Tom Wentworth, CMO, Ektron
New Reality – Mobile First
Michael Assad , Co-founder & CEO, Agility
Content Management for Digital Marketing: Thinking Beyond the Website
The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:
Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement
Wednesday, November 29, 9:00 – 12:00
You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours. Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose
Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.Read More
There are lots of educational reasons to join us at Gilbane Boston, but now there is also a way to learn first hand about e-book readers and tablets! ConferencePlus attendees receive a new Kindle Fire.
Technobabble 2.0 has graded the Twitter profiles of various Industry Analysts and selected their 500 “top tweeters.” Gilbane Tweeters were prominently featured throughout the list:
#48 Larry Hawes (@lehawes)
#96 Gilbane (@gilbane)
#148 Bill Trippe (@billtrippe)
#162 Scott Liewehr (@sliewehr)
#187 Leonor Ciarlone (@lciarlone)
#217 Gilbane Boston (@gilbaneboston)
#246 Gilbane San Francisco (@gilbaneSF)
#275 NewsShark (@Newshark)
#357 Frank Gilbane (@fgilbane)
Thank you to all of our followers and SM supporters for helping making us a feature of this list!
All of the Tweeters above can be followed from our Twitter Roster :
The Full list can be found here: http://technobabble2dot0.wordpress.com/2010/01/19/top-analyst-tweeters-via-tweetlevel-2/Read More
The Gilbane Group and Lighthouse Seminars in cooperation with CMS Watch, announced that the inaugural Gilbane Conference on Content Technologies for Government will take place June 13-15 at the Ronald Reagan Building in Washington DC.
The official Federal government media sponsor is Post-Newsweek Media, represented by Government Computer News and Washington Technology. For complete event information and registration, visit: http://gilbane.com/gilbane-conference-washington-dc-2006/.
The conference program is divided into three tracks: Enterprise Content Management, Web Content Management and Enterprise Search & Discovery. Within these three tracks, the following topics will be addressed: Enterprise Content Management technologies, business applications, and solutions; How to get your Content Management project funded; Best practices in content governance and web operations management; Content technologies and 508 compliance; New standards in content interoperability; Enterprise Architecture and Enterprise Content Management; Latest Search and text-mining technologies: beyond the hype; Comparative approaches for using XML to manage authoritative content; How different agencies have successfully implemented records management solutions; Comparative approaches to e-mail archiving; Role of new media technologies – blogs, wikis, and RSS – in public agencies; and The future of the federal government web.
There are also a number of tutorial sessions, including: A Manager’s Guide to XML; Enterprise Portals: A Primer; and Enterprise Search – Principles, Players, Practices & Pitfalls. In addition to the conference program, attendees can meet with vendors in the exhibitor showcase to see the latest content management offerings. The exhibitor showcase is free to attend.
http://www.cmswatch.com, http://gilbane.comRead More