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The top 103 Gilbane conference speakers

Once again we are thrilled to have attracted such an impressive collection of experts to be Gilbane Conference speakers. We’ll continue to publish some speaker spotlights, but obviously will not be able to do justice to the entire list. With the conference only two weeks away you’ll just have to join us in Boston to hear from them all. Be sure to check out the conference program to see what each of these pros will be speaking about.

CoFounder & CTO, gShift Labs

Content Strategist, ePublish Media, Inc.

President, Anderson Digital

Founder and Senior Content Strategy Consultant, Intentional Design

Technical Director, Siteworx

VP, Enterprise Solutions, Expert System

Director of Web and Mobile Solutions, Celerity

Senior Vice President, Marketing and Communication, Coveo

Director of Marketing, Hubspot

Associate Director, User Experience Design, Digitas

Senior Software Consultant, e-Spirit Inc.

Marketing Cloud Evangelist, Adobe

COO, e-Spirit Inc.

Founder & CTO, ion interactive, inc.

Senior Interactive Producer, Boston Interactive

VP, Multichannel Solutions, HP

President & CEO, CirrusBridge Consulting

Vice President, Creative Technology / Labs / Mobile, Digitas

CKO (Chief Knowledge Officer) and Global Practice Portfolio Leader, Unisys

Founder and Principal, Taxonomy Strategies

Founder, Real Story Group

CTO, Hippo

General Manager, aLanguageBank

Founder and SVP, Analytics and Innovation, DataXu

Managing Director, Chait and Associates, Inc

Software Engineer, McGraw-Hill Education Labs

Vice President, Group Creative Director, Digitas

Vice President, Products, Crafter Software

Founder & CEO, Curata

Senior Project Manager, ISITE Design

VP Marketing, Elastic Path

Chief Strategy Officer, Content Analyst Company, LLC

Founder & Managing Partner, Fitzgerald Analytics

VP, Sales & Business Development, Traction Software

Principal, The Art of Performance LLC

VP Marketing Technology/Operations, Pearson Education

CEO, Bluebill Advisors Inc

Analyst and Director of Advisory Services, Real Story Group

Technical Project Manager, Wolters Kluwer Health

Global Head of Marketing and Technology, Kimberly Clark

Senior Analyst, Real Story Group

Chief Operating Officer, NGDATA

Founder, The Community Roundtable

Director, ECM Solutions, Zia Consulting

Taxonomy Consultant, Hedden Information Management

Founder, Findwise

Director Of Globalization and Localization, The Nielsen Company

System Architect, Avalon Consulting, LLC

Website Transformation Consultant, David Hobbs Consulting

Senior Consultant, Delta Think, Incorporated

VP Marketing & Communications, e-Spirit Inc.

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[one_half_last]Chief Content Architect, Ictect, Inc.

Senior Vice President, Products, DataXu

Senior Manager, NorthPoint Digital

Partner, Parallax Communications

Vice President, Digital Marketing, SAP

Partner, Media & Entertainment, Optimity Advisors

Director of Marketing Technology and Business Intelligence, Thomas Publishing

Chief Strategist, Content Company

Managing Principal & Founder, Comscient Group, Inc

Director, Enterprise Knowledge Management, Apollo Group, Inc.

SharePoint CTO, Dell

Chief Customer Officer and Co-founder, Cloudwords

President, Mendelsohn Consulting

Managing Partner, Percepta Partners LLC

CTO, SapientNitro

Principal, LWM Technology Services

Contributing Author, CMSWire.com

Director and Global Practice Lead, Content Strategy, SapientNitro

Managing Director, Avalon Consulting, LLC

Chief Technology Officer, Boston Interactive

Big Data Solutions Architect, Savvis

Lead Associate, Booz Allen Hamilton

Inbound Marketing Manager, SmartBear Software

Global VP Engineering for Online and Ecommerce Platforms, Pearson Education

Sr. Consultant, Business Optimization Services, Sitecore

Senior Director, Global Enterprise Marketing, SDL

Vice President and Research Director, Forrester Research

Vice President, Digital Strategy, Velir

Senior Consultant, Step Two Designs

Principal Content Strategist, Siteworx

President, Elm City Consulting, LLC

VP Customer Experience Solutions, Creative Virtual USA

VP & General Manager, SIIA

NorthPoint Digital

CEO, LinkSmart

Senior Vice President, Market Solutions, Turn

Research Director, Marketing Leaders Research Team, Gartner

Director of Product, Industry Marketing, Adobe

Principal, Agile Business Logic

VP Product Marketing, SDL

User Experience Lead, Esri

Internal Communications Director, National Geographic

Vice President, Director, Experience Design, Digitas

CTO, Elastic Path

Senior Director, eCommerce Platform System Management, Marriott International

Director, Strategic Solutions, Managing Editor Inc. (MEI)

Program VP, Content & Digital Media Technologies, IDC

CMO, Acquia

Chief Technology Officer, Quark Software Inc.

President & CEO, KnowSo, Inc

CEO/Founder, Evergage

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Guide to “Virtual tracks” at the Gilbane Conference

Many of you will have already seen the program for the upcoming Gilbane Conference, which is organized into four tracks. But with 38 conference sessions and workshops, 90 107 speakers, and the variety of overlapping and related topics associated with content, marketing, and digital experience, it can be challenge choosing which sessions to attend. So in addition to our formal tracks, which are the best place to start, below we have created some informal suggestions for “virtual tracks” based on specific topics. These are meant to help you create your own custom program, but you will still need to check the conference schedule to make sure individual sessions don’t conflict.

Note that the Keynote sessions are not included below since they touch on a wide range of topics and are designed for all attendees.

Formal tracks

See the conference program for details on our formal tracks:
Keynotes
Track C: Content, Marketing, and the Customer Experience
Track E: Content, Collaboration, and Employee Engagement
Track T: Re-imagining the Future: Technology and the Postdigital Experience
Track P: Digital Strategies for Publishing and Media.

Virtual tracks

Mobile:

C2. Responsive Design and the Future of Digital Experiences
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
T1. Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
T5. How Should Your CMS Fit into Your Mobile Strategy?
T6. How to Build an Enterprise Mobile Strategy for Content Applications
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
P2. Multi-channel Publishing and Content Reuse
Workshop F. Designing Modern Innovative Intranets – From Good to Great and Mobile Too!

User Experience, Visualization, & Design:

C2. Responsive Design and the Future of Digital Experiences
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C9. Your Site Needs Improvement!
T1. Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
T2. New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
Workshop F. Designing Modern Innovative Intranets – From Good to Great and Mobile Too!

Content Strategy:

C5. Content, Context, and Educational Marketing
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C10. Content Strategies: Customer Experience, Competition, Content Marketing and Curation
E3. Metadata Enhancement for Improved Content Management – Taxonomies and Governance – a Panel Discussion
E5. Incorporating Content Strategy into Your Project: Why and How?
T3. How to Make Authors and Content Strategists Happy, and Content Creation Efficient
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
P2. Multi-channel Publishing and Content Reuse
P3. Content Optimization for Publishers – Two Under-appreciated Approaches
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
Workshop B. Engineer Seamless Experiences Across Every Digital Touch Point

Content Marketing:

C5. Content, Context, and Educational Marketing
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C9. Your Site Needs Improvement!
C10. Content Strategies: Customer Experience, Competition, Content Marketing and Curation
P1. Digital Strategies for Publishing and Media Track Opening Panel

Content Monetization:

E6. Knowledge Integration through Collaboration among Healthcare Stakeholders
P1. Digital Strategies for Publishing and Media Track Opening Panel
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
P5. The Future of Digital Advertising – What Publishers and Marketers Need to Know
Workshop E. Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation

Data and Analytics:

C6. How Digital Marketers Must Move Beyond Business as Usual to Succeed
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
T4. When do You Really Need Big Data Technologies versus More Familiar Information Management Tools?
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
Workshop E. Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation

Marketing Technology / Technologists:

C1. Q&A with Real Live Marketing Technologists
C8. Pardon the Digital Interruption
E4. Evaluating Collaboration and Social Software Options for Your Digital Workplace
T2. New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization
P5. The Future of Digital Advertising – What Publishers and Marketers Need to Know
Workshop A. Insider’s Guide to Selecting Web Content & Experience Management (WCM) Technology

Technology Decisions:

C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
E4. Evaluating Collaboration and Social Software Options for Your Digital Workplace
Workshop A. Insider’s Guide to Selecting Web Content & Experience Management (WCM) Technology
Workshop D. POCs with a Pay-off; Staging Product Proofs of Concept for Successful Outcomes

Globalization:

C4. How Do You Implement Global Digital Experience Management?
Workshop C. Unleashing the Value of Global Information Management

 

Frank Gilbane on Gilbane Boston 2012

Frank Gilbane describes Gilbane Boston 2012 in a short off the cuff video after being caught walking by the studio. See the Gilbane Conference program.

Gilbane Conference schedule posted

We have published the conference schedule for Gilbane Boston. We’ll be publishing detailed conference session descriptions with speakers in the next week or so including details on the keynote sessions. It is very tempting to provide more details right here but we are still in the process of a few speaker placements we want to finish up first.

The pre-conference workshop schedule, including detailed descriptions and instructors is also available. If you registered for a conference pass that included a workshop before the workshop options were available, you can make your choice now and contact customer service to have your registration updated.

 

Did you know there is a mobile track at Gilbane Boston?

We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.

In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.

Stealth Mobile Track:

T1: Mobile Development: App, Mobile Web, or Hybrid?

Wednesday, November 30, 1:30 – 2:30

You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.

Moderator: Jon Marks, Co-founder, Kaldor Product Development Group

Jon Marks, Co-founder, Kaldor Product Development Group

Introduction

Ashley Streb, 
Vice President, Technology, Brightcove

Hybrid Position


Stefan Andreasen, 
CTO Kapow

Browser Position


Philip Ramsey
, Manager, Technical Design, BNA

App Position

P2. iPad Publishing and UI Design


Wednesday, November 30, 2:40 – 4:00

With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.

Moderator: Ned May, Vice President & Lead Analyst, Outsell

Jim Nasr
, CEO, Armedia


Best Practices for Developing Content Rich Applications for the iPad

Michael Mahoney, 
Senior User Experience Specialist, Microlink


Information as Design 

T3. Is HTML5 the Future – If so, When?

Wednesday, November 30, 4:00 – 5:00

HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?

Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen

Lubor Ptacek
, VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text

Phillip Hyun, 
CTO, EndPlay

E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too


Thursday, December 1, 9:40 – 10:40

As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services



Arje Cahn
, CTO, Hippo

Tom Wentworth, 
CMO, Ektron


New Reality – Mobile First


Michael Assad
, Co-founder & CEO, Agility


Content Management for Digital Marketing: Thinking Beyond the Website

The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:

Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement

Wednesday, November 29, 9:00 – 12:00

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. 

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

 Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.

Gilbane Launches Conference on Content Technologies for Government June 13-15, 2006 in Washington DC – Registration Open

The Gilbane Group and Lighthouse Seminars in cooperation with CMS Watch, announced that the inaugural Gilbane Conference on Content Technologies for Government will take place June 13-15 at the Ronald Reagan Building in Washington DC.

The official Federal government media sponsor is Post-Newsweek Media, represented by Government Computer News and Washington Technology. For complete event information and registration, visit: http://gilbane.com/gilbane-conference-washington-dc-2006/.

The conference program is divided into three tracks: Enterprise Content Management, Web Content Management and Enterprise Search & Discovery. Within these three tracks, the following topics will be addressed: Enterprise Content Management technologies, business applications, and solutions; How to get your Content Management project funded; Best practices in content governance and web operations management; Content technologies and 508 compliance; New standards in content interoperability; Enterprise Architecture and Enterprise Content Management; Latest Search and text-mining technologies: beyond the hype; Comparative approaches for using XML to manage authoritative content; How different agencies have successfully implemented records management solutions; Comparative approaches to e-mail archiving; Role of new media technologies – blogs, wikis, and RSS – in public agencies; and The future of the federal government web.

There are also a number of tutorial sessions, including: A Manager’s Guide to XML; Enterprise Portals: A Primer; and Enterprise Search – Principles, Players, Practices & Pitfalls. In addition to the conference program, attendees can meet with vendors in the exhibitor showcase to see the latest content management offerings. The exhibitor showcase is free to attend.

http://www.cmswatch.com, http://gilbane.com