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Category: Marketing & e-commerce (Page 3 of 72)

Sitecore unveils XM Cloud Plus and Sitecore Accelerate  

October 4, 2023 /

Sitecore, a provider of digital experience software, announced new offerings as part of its cloud-based digital experience platform. The new solutions, XM Cloud Plus and Sitecore Accelerate, are designed to help brands simplify their move to the cloud. With the launch of XM Cloud Plus, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management and analytics. Features include:

  • Content Creation and Management: User-friendly tools that allow teams to efficiently produce, optimize, and deliver captivating content to the right audience at the right time.
  • AI-Powered Search and Content Recommendations: Includes dynamic personalization and targeting strategies, offering omnichannel personalization, intelligent search recommendations, and access to personalization development tools.
  • Omnichannel Content Center: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository.
  • Seamless Integrations and Connectivity: XM Cloud Plus can be easily implemented within an existing tech stack.
  • Form Builder: Our drag and drop form builder for XM Cloud and XM Cloud Plus, provides a way to add data capture forms to their pages and components.

Sitecore also launched Sitecore Accelerate, to guide Sitecore XM and Sitecore XP customers to either XM Cloud or XM Cloud Plus and XC customers to OrderCloud.

https://www.sitecore.com

WordLift introduces Content Generation Tool

October 2, 2023 /

WordLift announced a WordLift Content Generation Tool, technology for content generation that seamlessly integrates the capabilities of Large Language Models (LLMs) and incorporates a compound network of Knowledge Graphs (KG).

At the heart of WordLift is the Knowledge Graph. It’s a dynamic, interconnected web of information. It’s mapping every piece of information, fact, and relationship. It creates a rich tapestry that breathes life into your content. It isn’t only data; it’s a living, evolving entity that understands context, relationships, and nuances. By leveraging these graphs built using WordLift, we guide the LLMs, ensuring they remain on the right path, enriching content with depth and relevance, enabling a more reliable and accurate way of exploiting LLMs.

Key features and technologies: 

  • Structured Data Integration, making content more readable and recognizable for search engines like Google.
  • Knowledge Graph Creation, with the help of AI, allows search engines to comprehend the structure of your content.
  • Content Recommendation System can suggest products to users and integrate clickable cards, widgets, and shopping cart banners.
  • Generative AI-powered content creation to scale content production through AI within the company’s guidelines and TOV.
  • Integration with Data Studio facilitates the creation of shareable, comprehensive reports.

https://wordlift.io

Adobe unveils Adobe GenStudio for enterprises

September 14, 2023 /

Adobe announced Adobe GenStudio, a new solution combining content ideation, creation, production and activation to advance the enterprise content supply chain with generative AI. By connecting Adobe’s solutions across Creative Cloud, Firefly, Express and Experience Cloud, marketing and creative departments can now:

  • Rapidly create and activate new and variant content with Firefly generative AI and Express in a simple to use interface connected to Enterprise data and supports real-time collaboration across the entire company.
  • Create Enterprise content workflows and enable content re-use through a single Enterprise portal via Workfront, Adobe Experience Manager (AEM) and Creative Cloud.
  • Activate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.

Through Express integration with Experience Cloud, more people in an organization can now collaborate in content workflow. Experienced designers and marketers such as campaign marketers, web site managers, social media marketers and product managers are able to create, edit and version brand approved assets for immediate personalization. GenStudio puts agility in the hands of digital experience managers while ensuring brand standards and overall governance are maintained. Through the integration of Workfront, Firefly and Adobe Experience Manager, GenStudio accelerates and optimizes a notoriously lengthy, cumbersome and expensive process.

https://news.adobe.com/news/news-details/2023/Adobe-Unveils-Adobe-GenStudio-for-Enterprises/default.aspx

Acquia adds generative AI to digital asset management platform

September 14, 2023 /

Acquia, a digital experience platform, announced new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify. This solution enables teams to create on-brand content for their entire product line faster, based on product attributes in Acquia DAM, to ensure accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks.

https://www.acquia.com/newsroom/press-releases/acquia-dam-generativeai

Cloudinary updates Digital Asset Management (DAM) platform

September 14, 2023 /

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

  • Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
  • Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

https://cloudinary.com

Merkle launches global composable commerce accelerator for Salesforce Commerce Cloud with Contentful and Magnolia 

September 7, 2023 /

Merkle announced the launch of its new global accelerator for Salesforce Commerce Cloud, which enables brands to achieve a modern composable, API-first architecture faster. Developed to work with Contentful and Magnolia, the accelerator extends Salesforce Commerce Cloud and streamlines integration with other enterprise content management platforms.

By joining forces with Contentful and Magnolia, Merkle enables businesses to implement enterprise-ready headless content management capabilities with Salesforce Commerce Cloud. The new accelerator drives improved time to market, a future-ready technology architecture, and greater innovation in front-end consumer experience. It allows brands to manage front-end site experience and web content through the content management platform, in addition to user experience functionality. This reduces the initial front-end development work for brands to implement a headless architecture.

The accelerator brings together Merkle’s Salesforce Commerce Cloud expertise and modern content management platforms Contentful and Magnolia, and is supported by Merkle’s global design system to expedite design and provide brand experience components. This gives businesses the tools to create and deliver exceptional digital commerce experiences while reducing cost and time to implement composable architectures.

https://www.merkle.com/en/merkle-now/press-releases/2023/merkle-launches-global-composable-commerce-accelerator-for-sales.html

Bloomreach announces Clarity

August 24, 2023 /

Bloomreach announced a conversational shopping product built for a new world of e-commerce. Using generative AI and large language models (LLMs), Bloomreach Clarity engages with shoppers to deliver personalized, product expertise straight from their favorite brands. Businesses connect these conversations directly to product catalogs, and can integrate individual conversations across channels, including website, chat, and SMS.

Bloomreach Clarity is built upon a real-time customer data engine and trained on more than a decade of commerce data. This gives it a understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and AI, and at the individual level, based on a business’s real-time data. While Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy. Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:

  • The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI
  • Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment
  • Personalized conversations, even for unknown visitors based on browsing behavior
  • The ability to refine conversations using brand guidelines and tone of voice

https://www.bloomreach.com/en/products/clarity

Bloomreach supports OAuth 2.0 authentication

July 6, 2023 /

Bloomreach, provider of a Commerce Experience Cloud, announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user’s data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and boosting marketing personalization without the need to switch platforms.

The use of webhooks plays a crucial role in facilitating real-time data synchronization and triggering actions across multiple marketing channels. By leveraging webhooks effectively, marketers can deliver personalized, timely, and consistent experiences across touchpoints, to improve customer engagement and satisfaction. As marketers deliver these enhanced experiences, the OAuth 2.0 authentication method for webhooks maintains the security and integrity of the exchanged data. By enabling controlled access to protected resources, it mitigates the risk of unauthorized access and data breaches.

OAuth 2.0 authentication via webhooks opens the door for brands to frictionlessly integrate Bloomreach Engagement with third-party platforms and applications in their tech stack that require this authentication method. This includes Microsoft Azure, Commercetools, Criteo Marketing, Salesforce Marketing Cloud, Listrak, and Talkdesk, among others.

https://www.bloomreach.com/en/news/2023/bloomreach-now-supports-frictionless-integrations-with-third-party-applications-requiring-oauth-2.0-authentication-method

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