Search Problems/Solved Search Problems: October 2007 Archives

The topic of the month seems to be “social search;” I confess to being a willing participant in this new semantic framing of a rash of innovative new tools for enterprise search products. I would, however, defer to the professional intent of some great new features by stressing that this is really a next step in bringing collaboration closer to where expert knowledge workers do their work. As I view enterprises with a heavy research component, 10 – 30% of the average professional’s time is spent in a search environment. In other words, we all spend a lot of our day just looking for “stuff.” We also spend a significant amount of time in meetings, exchanging emails, and making presentations. More and more of us contribute to collaboration spaces where we work together on various types of document production.

Putting together the work habits and needs of a time-poor and information-rich community of knowledge workers in a post-processing environment where they can “mash up,” tag and commentate their search discoveries is a natural evolution of search technology. It is remarkable to see how search companies that are serious about the enterprise market (search within and for the enterprise) are rapidly turning out enhancements for their audiences, now that they are convinced that “Enterprise 2.0” has a boatload of early adopters in the wings. Search should always be about connecting experts and their content. Add collaboration and the ability to enrich search results by searchers for the benefit of their colleagues and you have a model for, soon-to-be, heavily adopted products.

That pretty much sums up how we should be thinking about “social search” in the enterprise. You can hear more of my views in a KMWorld Webinar, Using Social Search to Drive Innovation through Collaboration next Tuesday in a presentation sponsored by Vivisimo, one of the leaders in this area.

The week had plenty of virtual ink devoted this topic so you might want to check out these two articles with more commentary. The first was in eWeek, by Clint Boulton, Vivisimo Marries Search, Social Networking. The second shows that Google is on the bandwagon, as well, Google Enterprise Search gets social, a blog entry at C|Net News.com by Rafe Needleman.

There is nothing more disappointing to a consultant than to learn that a project in which you gave significant guidance to a client is experiencing a project meltdown…except maybe having everything get off to a positive start only to falter due to problems with the technologies being implemented. I have been burned several times lately and that surprises me because, as a former software vendor myself, I have pretty deep skepticism when it comes to overblown claims and can usually spot the companies I wouldn’t want my clients to trust. This was not one of them.

It is hard to deal with situations that you didn’t consider likely. A big one is a broken promise, even if it is implicit, not explicit. For a vendor to deliver a solid CMS product with a buggy search interface to toggle between keyword and metadata search is one thing. My client spent months getting it to work so that users could seek by keyword or on explicit metadata fields. They rolled it out and it was “OK,” if not great. But after much discussion with the vendor about the bugs, my client was pressured into adopting an upgrade to “solve the problem.” Unfortunately, the upgrade was an experience from hell, but worse was the fact that the old search controls no longer worked and there was no way to search metadata any longer. Having predicated the procurement on being able to search metadata… well, you get the picture.

What happened to the old motto of “first do no harm?” In my world that means you never release an “upgrade” that subtracts functionality. In the words of my client, “we consider this a major regression.” I consider it a serious breach of trust between them and the supplier but also between me and my client. Why would they ever trust my guidance about the solidness of a vendor again? Guess I have my work cut out for me to find some recourse for my client.

On a much more positive note, I will be offering commentary on the subject of trust and technology solutions when I participate in my first Gilbane Webinar with Oracle’s Brian Dirking, Wednesday, October 10th. The title is The Trust Factor: Secure Enterprise Search for High-Value Content and it will include some key considerations when considering your path to a successful search implementation. I’m still optimistic and enthusiastic that you can implement an excellent search solution for your organization if you really chose your strategy, your technology and your business partners carefully and I’m teaming with Oracle to reinforce that message.

It is free, so click on the title to sign up, even if you are in the beginning stages of your quest for a search product. I hope you will join us for the discussion.