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Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/

To accelerate the development of HTML5 tools, Sencha, a provider of HTML5 frameworks and tools for desktop and mobile application developers, has completed a $15 million series B round of funding. Sencha raised $14 million funding in June, 2010. Additionally, the company also announced the public beta launch of Sencha.io, its new HTML5 mobile cloud service. The service will allow Sencha app developers to build “shared experiences” in the browser, without having to write server code or manage hosting. http://www.sencha.com/

Facebook launched its HTML5 Resource Center to help developers build, test, and deploy new applications using the Web development language. The new resource center made its first appearance just two weeks after Facebook launched its HTML5-based Facebook Platform, which allows developers to use the social network as a platform to deploy mobile applications. The move also enables Facebook to build a marketplace for its own applications without needing an operating system of its own. To encourage developers to get started, Facebook has released three new HTML5 resources. The first is the aforementioned HTML5 Resource Center, which provides developers with tools and advice to build, test, and deploy Web apps. The resource center offers some tricks of the trade and includes some examples of how to use other Web standards such as CSS3 and Javascript to deliver rich experiences to websites. In addition, Facebook has launched an HTML5 Blog, which covers a wide array of HTML5 topics written by Facebook staff members and other industry experts. The final piece to the HTML5 puzzle is a new Developer Group, which Facebook will use as a venue for developers to raise questions and share insights with their colleagues. http://www.facebook.com

Kentico Software, the Web content management system vendor, releases a beta version of Kentico CMS 6 and adds a new product line – Kentico Enterprise Marketing Solution (EMS),  for Customer Experience Management. Out of the box, Kentico CMS 6 includes E-mail Marketing, Marketing Dashboards, A/B and Multivariate Testing, Campaign and Conversion Management, Integration Bus and improved Web Analytics. On top of this, Kentico EMS adds On-line Marketing features such as Content Personalization, Contact Management, Lead Scoring and Segmentation. Kentico EMS is also enriched with some additional Enterprise features as Health Monitoring, support of Multiple SMTP Servers and Scheduler Windows Services. The beta version of Kentico CMS 6 is available for download exclusively to Kentico partners via Kentico Partner Portal. Kentico CMS 6 will be generally available in late September 2011. http://www.kentico.com/

Adobe has unveiled the public beta of new software, code-named “Muse”, that enables graphic and web designers to design and publish HTML websites without writing code or working within restrictive templates. Leveraging the latest Web standards, Muse combines design and creative freedom with frameworks for adding navigation, widgets and HTML for advanced interactivity on a website. Designers can add fully customizable interactive elements like slideshows, lightboxes, remote rollovers and more. Muse embeds HTML code snippets from sources including Google Maps, YouTube and Facebook and allows for the creation of Adobe‐hosted trial sites for testing and review purposes. A site can be sent to clients, converted to a paid Adobe‐hosted site or exported for FTP to other hosting providers. Muse is different from other Adobe web design products such as Dreamweaver, which requires coding to build websites; Edge, which is for creating HTML5 animations and motion-based graphics (not websites) or Flash Catalyst, a tool for designing internet applications built on Flex. http://muse.adobe.com

The World Wide Web Consortium (W3C) Media Annotations Working Group has published a Last Call Working Draft of "API for Media Resources 1.0." This specification defines an API to access metadata information related to media resources on the Web. The overall purpose is to provide developers with convenient access to metadata information stored in different metadata formats. The API provides means to access the set of metadata properties defined in the Ontology for Media Resources 1.0 specification. Comments are welcome through 07 August. Learn more about the Video in the Web Activity. http://www.w3.org/2008/WebVideo/Annotations/, http://www.w3.org/TR/2011/WD-mediaont-api-1.0-20110712/

Adobe Systems Incorporated announced that it has acquired EchoSign, a leading Web-based provider of electronic signatures and signature automation. EchoSign's electronic signature solution will be a key component of Adobe's document exchange services platform. The EchoSign solution will be integrated with other Adobe document services including SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation. The EchoSign electronic signature solution automates the entire signature process from the request for signature to the distribution and execution of the form or agreement. The EchoSign service includes a rich set of APIs for incorporation with company-specific solutions to improve the process of sending, tracking and signing digital documents. EchoSign is based in Palo Alto, Calif. with a sales presence in the U.K. and Germany. The founders of EchoSign and all full-time employees will join Adobe. http://www.adobe.com http://www.echosign.com/

IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones. The new IBM offering combines software from the acquisitions of Coremetrics and Unica and provides analytics that help companies fine-tune marketing campaigns and create personalised offers in real-time across online channels. For example, businesses would be able to evaluate Facebook or Twitter activity, and offer tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. http://www.ibm.com

Google announced support for authorship markup—a way to connect authors with their content on the web. They are experimenting with using this data to help people find content from great authors in our search results. They now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you're already doing structured data markup using microdata from schema.org, they will interpret that authorship information as well. http://www.google.com

Adeptol, a provider of document viewing technology, announced the release of a new product– Lite Document Viewer, a viewer optimized for viewing scanned documents & images such as TIFF and PDF files. Lite Document Viewer’s name is derived from its "light weight" architecture and is a browser based viewer requiring no client side installs or setups. The document viewer runs right within the browser and requires no Active X Controls, Applets or Flash and comes with no dependencies on browsers. The viewer can run within any browser and offers extensive control over images within a web browser. Adeptol Document Viewer can be installed on Windows or Linux or Sun Solaris on server side and even runs on mobile phones and tablet devices such as iPad, iPhone, Android, Blackberry etc. The viewer offers control over the end-user’s viewing experience and comes with features such as thumbnail views, watermarking, advanced zoom controls along with image handling controls. The new Document Viewer is available for download immediately for the existing and new customers. http://www.ajaxdocumentviewer.com/