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Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/

HighWire Press, the provider of hosting and web publishing platforms to scholarly publishers and TEMIS, provider of Semantic Content Enrichment solutions for the Enterprise, announced today they entered into a strategic technology and business partnership. Under the agreement, HighWire will integrate the full suite of Luxid software within its ePublishing Platform to provide automated content annotation, enrichment and linking to its customers. http://highwire.stanford.edu/ http://www.temis.com/

Adobe Systems Incorporated announced the immediate availability of Adobe AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on the size and engagement of digital audiences for websites, mobile applications and digital magazine editions. These key metrics are captured by Adobe SiteCatalyst, an online analytics application, and provide publishers with the information critical to attract advertising dollars. AudienceResearch is available at no additional cost to SiteCatalyst customers. In conjunction with AudienceResearch, the company also announced the general availability of the Adobe Audience Certification Program. Under this program, publishers become Adobe Certified Publishers, meaning Adobe has certified that their digital audience data meets certain criteria regarding the accuracy of data collection and reporting. Adobe Certified Publishers can contribute their data to the AudienceResearch tool. AudienceResearch provides census-based measurement of metrics, meaning that the metrics are generated by counting all relevant traffic, a method considered more accurate and representative of actual traffic and behavior than panel-based methods. Panel-based methods monitor the behavior of a small group of volunteer consumers (i.e. the panel) and then use statistics to generate estimate metrics. The statistically generated results from panel-based estimates often differ significantly from census-based results and have been a point of controversy in the advertising industry. Additionally, publishers using the Adobe Digital Publishing Suite to create digital magazine editions for tablet devices may elect to have their metrics automatically certified as analytics is natively built into the Digital Publishing Suite. This native integration ensures the integrity of data collection. http://www.adobe.com/

Adobe Systems has launched a new version of its digital publishing suite for individuals: the Adobe Digital Publishing Suite, Single Edition. Essentially it enables freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. Adobe's Single Edition provides an end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain creative control. Moreover, Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to utilise Creative Suite 5.5 workflows to create an application for the iPad. http://www.adobe.com/

Google has opened its ebook store in the UK having signed deals with major UK publishers. According to the company it has signed deals with Hachette, Random House, Penguin and other publishers, and claims the service will offer hundreds of thousands of titles for sale. The company said it would also offer more than two million free, public domain books. Google said readers could buy books from the Google eBookstore, purchase them from one of its bookseller partners or from the Android Market, with ebooks stored in an online library and accessible across devices from laptops and tablets to smartphones and ebook readers. Google Books apps are now available for the iPhone and iPad, as well as Android devices. However, Kindle owners will miss out on Google's offering, with the Amazon device not supported. http://books.google.com/

First Edition Design eBook Publishing has entered into an eBook aggregator agreement with Sony. First Edition Design Publishing, based in Sarasota, Florida USA, will amass eBooks and submit them to Sony for distribution to Sony’s end-users. First Edition Design eBook Publishing converts publisher’s and independent author’s files, formats them to the necessary type and size for various e-readers and submits them submits them to their national and international distribution associates. First Edition Design eBook Publishing is also a licensed and approved aggregator for Apple, Amazon, Google and Nielsen, a worldwide supplier of eBooks to libraries, schools, colleges, universities and booksellers. Additionally, as master distributors, First Edition Design eBook Publishing sends eBooks to Barnes & Noble, Kobo and Diesel and numerous other online retailers. http://www.firsteditiondesign.com/ http://ebookstore.sony.com/

The recently launched 3M Cloud Library now uses the 3M Cloud-ID, for its login process. The 3M Cloud-ID uses a patron's existing library barcode and PIN to authenticate the patron and allow checkout of eBooks from the 3M Cloud Library, as opposed to using a library ID/PIN for authentication and a separate third party ID/PIN as used by existing eLending providers. 3M Cloud-ID streamlines the user experience by leveraging the credentials a patron already has from the library, making it simple for library patrons to navigate the system, typically with minimal to no assistance from library staff. The 3M Cloud Library offers a growing catalog of material, with new publishing agreements signed with ABC-CLIO, Baker Publishing Group, John Wiley & Sons, Quayside Publishing Group (Fair Winds Press, Quarry Books, Zenith Press and other imprints), Skyhorse Publishing and Workman Publishing. To date, more than 40 publishers have joined the system including HarperCollins, IPG and Random House, bringing the total 3M Cloud Library offering to more than 100,000 titles. The 3M Cloud Library has also added four new beta sites in recent months, with library staff soon to begin training on the system. http://www.3m.com/

The results of Aptara's third annual eBook survey of publishers provide insight into eBooks' real impact on book publishers' production and business models. Representing more than 1,300 book publishers from the Trade, Education, Professional, and Corporate markets, the report documents eBook trends, challenges, and strategies that have emerged since Aptara's first survey in 2009. Here are some highlights from the three Aptara surveys conducted over two years: One out of five eBook publishers generate more than 10% of their revenues from eBooks; Trade publishers' rate of eBook production rose from 50% to 76% in two years; Two out of three eBook publishers have not converted the majority of their backlist (legacy) titles to eBooks; Publishers still rely most heavily on Amazon for distribution, but do so less and less; This trend is more attributed to the proliferation of other platforms and channels, particularly EPUB-based, than a decline in actual sales for Amazon; Publishers' own eCommerce sites generate the greatest percentage of sales for all publishing market segments other than Trade; and most eBook production still follows outdated print production models at the expense of improved operational efficiency. http://www.aptaracorp.com/home/survey

Atex has partnered with The Access Network Company to develop new branded publisher-focused functionality for the Polopoly web content management system. The latest solution provides for small and mid-sized publishers with a platform that designed for rapid deployment of customizable, configurable, and branded local news and GPS-enabled content. Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework. Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS. http://www.atex.com http://accessnetwork.com/

Adobe Systems Incorporated announced that publishers will be able to use Adobe Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. As a cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices. Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper. http://www.adobe.com/