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Adobe Acquires Auditude

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Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/

To accelerate the development of HTML5 tools, Sencha, a provider of HTML5 frameworks and tools for desktop and mobile application developers, has completed a $15 million series B round of funding. Sencha raised $14 million funding in June, 2010. Additionally, the company also announced the public beta launch of Sencha.io, its new HTML5 mobile cloud service. The service will allow Sencha app developers to build “shared experiences” in the browser, without having to write server code or manage hosting. http://www.sencha.com/

Texthelp Systems, provider of literacy software solutions, today announced the release of their new Suite of Web Apps. The Texthelp Web Apps work within browsers on iPad, iPod Touch, iPhone, and other mobile devices as well as PCs and Macs. The Apps include: Read&Write Web, eBook Reader for Bookshare eBooks, Speech, and Dictionary. With the proliferation of iPads and other mobile devices, schools and colleges are looking for Assistive Technology (AT) solutions that allow their students to use these devices at school and at home to access digital content. Read&Write GOLD users can now benefit from access to familiar support features, including Read Aloud with dual color highlighting, Dictionary, Translator, and Study Skills. http://www.texthelp.com/

Adobe Systems has launched a new version of its digital publishing suite for individuals: the Adobe Digital Publishing Suite, Single Edition. Essentially it enables freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. Adobe's Single Edition provides an end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain creative control. Moreover, Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to utilise Creative Suite 5.5 workflows to create an application for the iPad. http://www.adobe.com/

SpringCM announced the latest release of its cloud enterprise content management platform. Highlights of the release: New collaboration features help teams managing tasks and content to stay on the same page, including project activity streams; notifications when projects are started and tasks are assigned; New SharePoint Web Parts make it easier to provide relevant content from SpringCM right within department or project SharePoint sites; Support for Microsoft's cloud service, SharePoint Online for Office 365; and customers can view the contracts through the SpringCM interface while executives can access the contracts through SpringCM Mobile for iPad. http://www.springcm.com/

Atex has partnered with The Access Network Company to develop new branded publisher-focused functionality for the Polopoly web content management system. The latest solution provides for small and mid-sized publishers with a platform that designed for rapid deployment of customizable, configurable, and branded local news and GPS-enabled content. Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework. Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS. http://www.atex.com http://accessnetwork.com/

Adobe has rolled out the Adobe CreatePDF application for iPads, iPhones, and iPod Touch devices (already available for Android devices). This will allow users to create, view and share high-quality PDF files from anywhere. The app is available in the iTunes store. http://www.adobe.com
Box has launched three new mobile solutions, with Box for Android Tablet, Box for PlayBook, and an HTML5 compatible mobile browser. These new mobile offerings join Box's apps for iPad and TouchPad, rounding out the company's tablet app lineup. Additionally Box launched a rebuilt version of m.box.net, its mobile web offering. The new m.box.net site leverages HTML5 features to enable users to easily view files and folders as well as directly add comments, share new content and search throughout their entire account quickly on any device. www.box.net

Alterian announced that its Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from its features; mobile devices that do not support HTML5 will be supplied with an automatically optimised page in a device compatible mark-up. The Alterian Content Manager Mobile solution is powered by bemokoLive – the mobile web software development platform. bemoko and Alterian joined forces in January 2010 to address pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems.http://www.alterian.com/ http://bemoko.com

Datalogics announced the availability of DL Reader, a customizable eBook app for iOS and Android. Ebook publishers and content providers can use DL Reader to build a branded EPUB and PDF viewer tied to their eBookstore. The look-and-feel of the app can be tailored to fit corporate branding guidelines without any programming effort. DL Reader is based on Adobe Reader Mobile SDK technology from Adobe Systems- features include: Viewing of both EPUB and PDF files; Compatible with Adobe Content Server; Supports Adobe's DRM, including device-restricted and time-limited eBooks; Automatically reorients display as the device is rotated (orientation can be locked by the user); Includes "Store" button to transfer user to a specific bookstore URL (Android only); Can be branded with custom icons, splash screens, etc. and be preloaded with content from your eBookstore; User interface supports 11 languages: Chinese (simplified), Chinese (traditional), Dutch, English, French, German, Italian, Japanese, Korean, Portuguese (Brazilian), and Spanish; support for additional languages can be added. DL Reader was developed in response to demand from recent Adobe Content Server (ACS) customers who wanted to deploy a custom eReader app to reflect their brand identity and connect to their bookstores. Developing a custom eReader app from the ground up can take months, and requires technical resources familiar with developing mobile apps. www.datalogics.com

Gilbane Boston 2011

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