Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/
Recently in Mobile Category
To accelerate the development of HTML5 tools, Sencha, a provider of HTML5 frameworks and tools for desktop and mobile application developers, has completed a $15 million series B round of funding. Sencha raised $14 million funding in June, 2010. Additionally, the company also announced the public beta launch of Sencha.io, its new HTML5 mobile cloud service. The service will allow Sencha app developers to build “shared experiences” in the browser, without having to write server code or manage hosting. http://www.sencha.com/
Texthelp Systems, provider of literacy software solutions, today announced the release of their new Suite of Web Apps. The Texthelp Web Apps work within browsers on iPad, iPod Touch, iPhone, and other mobile devices as well as PCs and Macs. The Apps include: Read&Write Web, eBook Reader for Bookshare eBooks, Speech, and Dictionary. With the proliferation of iPads and other mobile devices, schools and colleges are looking for Assistive Technology (AT) solutions that allow their students to use these devices at school and at home to access digital content. Read&Write GOLD users can now benefit from access to familiar support features, including Read Aloud with dual color highlighting, Dictionary, Translator, and Study Skills. http://www.texthelp.com/
Adobe Systems has launched a new version of its digital publishing suite for individuals: the Adobe Digital Publishing Suite, Single Edition. Essentially it enables freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. Adobe's Single Edition provides an end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain creative control. Moreover, Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to utilise Creative Suite 5.5 workflows to create an application for the iPad. http://www.adobe.com/
Atex has partnered with The Access Network Company to develop new branded publisher-focused functionality for the Polopoly web content management system. The latest solution provides for small and mid-sized publishers with a platform that designed for rapid deployment of customizable, configurable, and branded local news and GPS-enabled content. Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework. Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS. http://www.atex.com http://accessnetwork.com/
Alterian announced that its Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from its features; mobile devices that do not support HTML5 will be supplied with an automatically optimised page in a device compatible mark-up. The Alterian Content Manager Mobile solution is powered by bemokoLive – the mobile web software development platform. bemoko and Alterian joined forces in January 2010 to address pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems.http://www.alterian.com/ http://bemoko.com