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Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/

Kentico Software, the Web content management system vendor, releases a beta version of Kentico CMS 6 and adds a new product line – Kentico Enterprise Marketing Solution (EMS),  for Customer Experience Management. Out of the box, Kentico CMS 6 includes E-mail Marketing, Marketing Dashboards, A/B and Multivariate Testing, Campaign and Conversion Management, Integration Bus and improved Web Analytics. On top of this, Kentico EMS adds On-line Marketing features such as Content Personalization, Contact Management, Lead Scoring and Segmentation. Kentico EMS is also enriched with some additional Enterprise features as Health Monitoring, support of Multiple SMTP Servers and Scheduler Windows Services. The beta version of Kentico CMS 6 is available for download exclusively to Kentico partners via Kentico Partner Portal. Kentico CMS 6 will be generally available in late September 2011. http://www.kentico.com/

IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones. The new IBM offering combines software from the acquisitions of Coremetrics and Unica and provides analytics that help companies fine-tune marketing campaigns and create personalised offers in real-time across online channels. For example, businesses would be able to evaluate Facebook or Twitter activity, and offer tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. http://www.ibm.com

Google announced support for authorship markup—a way to connect authors with their content on the web. They are experimenting with using this data to help people find content from great authors in our search results. They now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you're already doing structured data markup using microdata from schema.org, they will interpret that authorship information as well. http://www.google.com

PostRank has announced on it's blog that it has been aquired by Google. PostRank is a web analytics tool for social engagement data, and used to monitor where and when content generates interactions across the web. PostRank will move to Google's Mountain View headquarters from its current offices in Ontario.http://www.postrank.com/ http://www.google.com/

To execute their marketing vision, IBM has created a new Enterprise Marketing Management group, dedicated to meeting the evolving needs of marketing professionals. IBM’s acquisitions of Unica and other marketing and commerce software providers are part of IBM’s commitment to the success of every customer. Unica and IBM share a vision for the strategic role marketing and marketers will play as business evolves to a more customer-centric era. http://www.ibm.com/ http://www.unica.com/

Cloud-based software maker Salesforce.com said it will buy privately held Radian6 for $326 million in cash and stock to add to its social-media monitoring products. Radian6 makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on customer trends. Salesforce.com said the combination will enhance its cloud offerings and help it integrate conversations on social media sites into its corporate social network - Chatter. Radian6, based in Fredericton, New Brunswick, Canada, was founded in 2006 and had over 120 employees as of June last, according to the firm's website. www.salesforce.com/ http://www.radian6.com/

Brightcove, the online video platform, and Ektron, a provider of web content management, social software and marketing optimization solutions, announced an expanded partnership and integration that will streamline the online video publishing and content management process. Through the partnership, joint customers will be able to easily incorporate branded video experiences into their online properties and marketing campaigns through a new Brightcove widget for the Ektron platform, while also taking advantage of the features of the Ektron solution. Through the partnership, joint customers can leverage Brightcove’s media transcoding, management and publishing tools without leaving the Ektron user interface. Users can simply drag-and-drop a Brightcove widget into a site, page, or marketing campaign, creating a rich platform that can fuse text, audio, images and video into a transformative Web experience. Ektron also supports inserting Brightcove’s player embed codes manually for more customized video experiences. http://www.brightcove.com www.ektron.com

IBM has announced Coremetrics Social, designed to help companies analyze the business impact of their social marketing initiatives. This news follows IBM's announcement of new software and the creation of a new consulting practice dedicated to the emerging category of "Smarter Commerce," which is focused on helping companies adapt to customer demand in a digital marketplace. Smarter Commerce includes new cloud analytics software that enables companies to monitor their brand's presence in real-time through social media channels. IBM Coremetrics Social enables organizations across a wide range of industries to measure the effectiveness and return on investment (ROI) of their social marketing initiatives by gaining insight from data that's publicly available on social media websites. Using the analytics foundation of the Coremetrics Continuous Optimization Platform and its complete suite of marketing optimization applications, IBM Coremetrics Social provides cross-channel reporting and benchmark capabilities to track and improve social marketing campaigns. It has become routine for social networks to be used as a resource to broadly share links to special offers made available by companies via email. The new IBM Unica Pivotal Veracity Email Optimization suite tracks and analyzes email links that are shared across social network platforms. The Social Email Analytics software tracks all links associated with a marketer's brand and email, not just the intended links a marketer shares. With this new software, marketers can also hone Web pages for social networks and better identify opportunities across channels. http://www.ibm.com

Attensity, the provider of text analytics solutions for Customer Experience Management (CEM), announced a new Telecom Industry Solution that offers the ability to analyze and act on customer conversations. The new offering is the first in a series of industry-specific solutions designedfor Attensity customers to implement the company’s customer analytics and engagement applications. The new module enhances Attensity’s multi-channel analysis and listening products, Attensity Analyze & Respond, by using thousands of telecom-specific customer data points to create category sets, topics, reports and dashboards tailored for telecom business users. Available immediately, the Attensity Telecom Industry Solution extracts specific terminology and issues that aid with analysis and categorization on numerous topics: Buzz Analysis; Sentiment Analysis; Product Quality, Customer Service and Safety Issues; Churn Analytics; New Product Launch Monitoring; Marketing Campaign Tracking; Competitive Analytics; Survey Analytics; Product Innovation, Suggestions Tracking; Customer Behavior and Preference Profiles; Customer Demographics; and Customer Engagement Response Queues. The industry-rich category sets enable users to augment and modify packaged categorization to meet their specific business needs. The solution also enables users to run analysis in many third-party business intelligence applications as well. http://www.attensity.com/