Baynote Launches Merchandizing & Editorial Console That Blends Community with Control
Baynote, Inc. announced the availability of the Baynote Merchandizing and Editorial Console. The new management tool allows users to combine expert control with the inherent community wisdom distilled from web visitors' behaviors to optimize the delivery of product recommendations, content recommendations, and on-site search results. Baynote Recommendations and Social Search is built on a social science concept: that the collective behaviors of like-minded site visitors is the most effective way to display products and content based on a visitor's true intent. Leveraging crowd wisdom is especially important in content and product-rich "long tail" sites where manual merchandizing and editorializing is not cost or time effective. However, there are common scenarios where a merchandizing or editorial team requires the ability to exercise precise control over product and content recommendations to take into account product margin, inventory levels, promotions, breaking news, cross-channel content linking, and myriad other cases. While the new console benefits Baynote users in all vertical markets, it is particularly useful to online publishers and eCommerce businesses. http://www.baynote.com