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May 13, 2008

Baynote Launches Merchandizing & Editorial Console That Blends Community with Control

Baynote, Inc. announced the availability of the Baynote Merchandizing and Editorial Console. The new management tool allows users to combine expert control with the inherent community wisdom distilled from web visitors' behaviors to optimize the delivery of product recommendations, content recommendations, and on-site search results. Baynote Recommendations and Social Search is built on a social science concept: that the collective behaviors of like-minded site visitors is the most effective way to display products and content based on a visitor's true intent. Leveraging crowd wisdom is especially important in content and product-rich "long tail" sites where manual merchandizing and editorializing is not cost or time effective. However, there are common scenarios where a merchandizing or editorial team requires the ability to exercise precise control over product and content recommendations to take into account product margin, inventory levels, promotions, breaking news, cross-channel content linking, and myriad other cases. While the new console benefits Baynote users in all vertical markets, it is particularly useful to online publishers and eCommerce businesses. http://www.baynote.com

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May 5, 2008

eVergance and Baynote Partner to Bring Intent-Driven Recommendations and Social Search to Customer Service and Knowledge Management

eVergance and Baynote announced that the companies have formed a strategic partnership to deliver Baynote's recommendation and social search capabilities to customer service and knowledge management environments. In addition, eVergance will be reselling the Baynote social search and recommendation solution, and will be tailoring its KM optimization and search tuning services to offer consulting capabilities to the Baynote customer base. The firm will also be developing programs to integrate Baynote's social search and recommendations capabilities with knowledge management solutions, such as KANA IQ. Baynote enriches the search and navigation experience by learning from user behavior and the collective experiences of the online community. http://www.eVergance.com, http://www.baynote.com

April 28, 2008

Marketbright Uses Social Media in New Offering to Enhance Customer Experience

Marketbright, an on-demand emarketing solution with an integrated web content management platform, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite creates the equivalent of a B2B shopping cart for enterprise web sites. Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Brightsite also allows greater cooperation between sales and marketing teams, allowing a customer's microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person's named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers. http://www.marketbright.com

October 29, 2007

Hot Banana, Web Content Management Solution Now Available on Salesforce.com's AppExchange

Hot Banana the Web Content Management Solution (CMS) from J.L. Halsey, announced that it is now available on salesforce.com's AppExchange marketplace. The two-way integration between Hot Banana's Web content management solution and Salesforce will help marketing maintain control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format. Hot Banana is available immediately for test drive and deployment. Hot Banana users can build multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce. This lead generation and data transfer capability is available "out of the box" and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team. http://www.salesforce.com/appexchange, http://www.jlhalsey.com, http://www.hotbanana.com

September 17, 2007

Endeca Unveils Discovery Suite

Endeca Technologies, Inc. unveiled the Endeca Discovery Suite, a new series of modules designed to extend the capabilities of the Endeca Information Access Platform (IAP). Built to increase online revenue by boosting conversion rates and content consumption, the new capabilities are intended to make it possible to rapidly design dynamic websites, accelerate online community building, and integrate online and offline assets. The suite’s first two entries are the Social Navigation Module and Search Engine Marketing Module. Future modules will focus on personalization and recommendations, closed-loop reporting, multi-channel operations, and back-end integrations, all with support for "Web 2.0" interactivity. Social navigation gives site owners new ways to take advantage of user-generated content. It leverages content such as product reviews, opinions, ratings, posts, user-generated tags, as well as contributor profiles to help people discover information and products based on the paths and contributions of individuals with similar needs and preferences. Endeca’s Social Navigation Module can be used with social-media software from Endeca’s strategic partners as well as in-house solutions. Endeca’s Search Engine Marketing Module is designed to improve both organic and paid search strategies by helping search engines such as Google, Yahoo!, Microsoft Live Search, and Ask.com more accurately rank Endeca-powered sites. The module includes multiple, complementary SEO capabilities that make dynamic pages appear as static pages when being crawled or indexed by major Internet search engines. http://endeca.com/

September 12, 2007

Inform Technologies and Clickability Form Relationship

Inform Technologies has entered into a partnership with Clickability, a leading content management system widely used by media properties. Inform is a new technology solution for established media brands that automatically searches, organizes and links content. Under the agreement, Clickability will introduce Inform’s capabilities to media companies that use the Clickability content management platform. Inform’s artificial-intelligence and natural language-based technology scans millions of pages of content and identify topics and articles that are similar and relevant to each other. Based on these relationships, the Inform technology creates editorial-quality links within online articles that provide one-click access to new, automatically generated, topic-specific pages, pulling together articles, videos, blog posts and other content on a given subject. http://www.clickability.com

May 22, 2007

EMC Announces Taskspace - Transactional Content Management for Documentum

EMC Corporation (NYSE: EMC) announced EMC Documentum TaskSpace - a configurable, new user interface for the next generation Documentum 6 enterprise content management (ECM) platform. TaskSpace is designed for high-volume, content-rich task processing, providing sophisticated capture and business process management (BPM) capabilities. A user experience built specifically for managing transactional based content and processes, TaskSpace enables organizations to streamline transactional business processes. As part of the new Documentum 6 ECM platform, TaskSpace draws upon the technologies gained through EMC's strategic acquisitions. By combining the business process automation capabilities of the EMC Documentum Process Suite and EMC Captiva software for document imaging, with the archiving, enterprise report management (ERM) and compliance capabilities of the Documentum platform, EMC now provides organizations with a holistic view of their entire business processes, for managing and streamlining both transactional content and business processes. TaskSpace will be available with the upcoming delivery of the new Documentum 6 ECM platform. While still based on the same unified architecture, the Documentum 6 platform is a major advancement from EMC Documentum 5.3 and delivers better capabilities for accessing, creating, archiving and sharing all types of information. http://software.emc.com/

March 7, 2007

BroadVision Outlines Strategic Product Roadmap

BroadVision, Inc. (Pink Sheets:BVSN) announced a product roadmap for the next 12 months. The roadmap includes new products including an e-business framework with modular web services, agile development toolsets, a companion implementation methodology, a vertical application, an on-demand strategy, and the general availability of QuickSilver 3.0, the newest version of BroadVision’s e-publishing solution. BroadVision Kona Application Services is a library of modular web services including: e-Commerce solutions for transacting business online through B2B and B2C channels; Portal solutions; Content Management solutions to give business users control over the quality of information as they create, manage and publish content to e-business applications; and Process Management, a solution to develop and deploy user-centric self-service processes as well as task-centric workflow processes. Kukini is a new toolset incorporating XML, Web 2.0-based user experiences and packaged as an extension module to the Eclipse interactive development environment, Kukini leverages Kona’s core capabilities such as the BroadVision Process technology and yet is independent of the Kona engine. BroadVision Kukini is scheduled for general availability in the second quarter of 2007. BroadVision QuickSilver provides features for creation and publishing of lengthy, complex documents supporting multiple output formats (including HTML, PDF, and Postscript) and automatic publishing of personalized content to BroadVision Portal solutions. QuickSilver 3.0, available immediately, delivers a number of new features including Unicode support and improved support for XML authoring. http://www.broadvision.com

Hot Banana Adds Web Site Optimization, Marketing Automation to Its Web CMS

Hot Banana Software, Inc. announced that it has launched Version 5.5, which integrates Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, focusing on small-to-midsized marketers. The company's new release, Hot Banana Version 5.5, focuses on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems. The Web CMS integrates third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product. The company has made its pricing structure more affordable, creating a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999. The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999. As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at http://www.hotbanana.com.

March 5, 2007

Interwoven Announces Content Optimization Solutions for Global Enterprises

Interwoven, Inc. (NASDAQ:IWOV) announced a series of new solutions to help organizations turn content into an asset for improving customer relationships and driving top-line revenue growth. The portfolio includes Interwoven Segmentation and Analytics, a new solution for increasing the conversion of prospects to customers across online channels; Interwoven Collaborative Document Management, an enhanced solution for improving enterprise collaboration of document-intensive business processes; and Interwoven Brand Management and Interwoven Multi-Channel Delivery. The Interwoven Segmentation and Analytics solution includes Interwoven Targeting, a new product that provides online customer segmentation and a dynamic content-targeting rules engine. In conjunction with this announcement, Interwoven has partnered with WebSideStory, to integrate and resell WebSideStory's HBX and Visual Sciences analytics products as part of the Segmentation and Analytics solution. Interwoven WorkSite MP 5.0, provides users with enhanced search capabilities and a richer user experience using Ajax and other new Web-based technologies and services. WorkSite MP 5.0 also includes capabilities for facilitating eDiscovery and email management, and improved language support including double-byte support. An upcoming release to MediaBin, Interwoven's Digital Asset Management (DAM) product, will bring numerous performance, usability, and compatibility enhancements, including new Digital Camera Raw file support and 2D and 3D CAD file support. The Interwoven Segmentation and Analytics solution, Interwoven Targeting, and the Interwoven Collaborative Document Management solution will be generally available later this month. The Interwoven Brand Management and Interwoven Multi-Channel Delivery solutions will be generally available in the first half of 2007. http://www.interwoven.com/

February 5, 2007

Vignette Launches Digital Services Hub

Vignette (NASDAQ: VIGN) announced the immediate availability of the Vignette Digital Services Hub, which enables organizations to manage and deliver rich multimedia content to any Web-enabled device through a single unified framework. Vignette Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated and interactive content such as ring tones, video downloads and mobile TV to attract and service customers. However, the technology has broad application across all markets, such as financial services, healthcare, distribution and retail, which require anytime, anyplace connections with their customers. Vignette Digital Services Hub combines Vignette’s Web solution with technologies from partners to provide a single, flexible application for collecting, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. Vignette Digital Services Hub go-to-market partners include: SafeNet-Digital rights management for content protection and rights enforcement; Sun- Identity management and integration hardware; Valista-Merchandizing, payments and settlement solutions; and, Volantis-Optimized and personalized mobile content push, device detection and recognition and asset resolution software. To bring the solution to market, Vignette is working with global and local systems integrators including DPCI, Future Technologies, Inc., Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Morse Group, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa. http://www.vignette.com/

January 16, 2007

MarketLive and Endeca Partner

MarketLive, Inc. announced that it has teamed with Endeca to introduce new MarketLive Intelligent Site Search and Navigation. Designed for online retailers, MarketLive Intelligent Site Search and Navigation includes search, Guided Navigation and Dynamic Merchandising capabilities powered by Endeca and will be offered as a component of the MarketLive E-commerce Platform. MarketLive Intelligent Site Search will be generally available to new and existing MarketLive v5 customers in Q1 2007. http://www.endeca.com, http://www.marketlive.com

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