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Informatica Corporation, the provider of data integration software, announced the immediate availability of Informatica HParser, a data parsing transformation solution for Hadoop environments. Informatica HParser runs on distributions of Apache Hadoop, exploiting the parallelism of the MapReduce framework to efficiently turn unstructured complex data, such as web logs, social media data, call detail records and other data formats, into a structured or semi-structured format in Hadoop. Once transformed into a more structured format, the data can be used and validated to drive business insights and improve operations. Available in a free community edition and commercial editions, Informatica HParser provides organizations with the solution they require to extract the value of complex, unstructured data. http://www.informatica.com

IBM unveiled new software for managing and analyzing big data to the workplace. The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM's SmartCloud. Now employees from any department inside an organization can explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it as part of their everyday work experience. IBM is also placing the power of mobile analytics into the hands of iPad users with a free download in Apple's iTunes Store. The new software is designed to help employees in industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from business analytics on the go. IBM is delivering new analytics and information management offerings: New Hadoop-based analytics software on the cloud, which helps employees tap into massive amounts of unstructured data from a variety of sources including social networks, mobile devices and sensors; New mobile analytics software for iPad users; and new predictive analytics software with a mapping feature that can be used across industries for marketing campaigns, retail store allocation, crime prevention, and academic assessment. http://www.ibm.com/

Oracle announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions. A privately-held company based in Cambridge, Massachusetts, Endeca provides products that help companies analyze unstructured data, gain better business intelligence, and deliver a better customer experience. Endeca's core technology, the MDEX Engine, is designed to enable enterprises to correlate and analyze unstructured data. Endeca InFront is a leading customer experience management platform that enables businesses to deliver targeted and relevant customer experiences online with merchandising and content targeting tools for web commerce. Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together. The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources. The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently. http://www.oracle.com/ http://www.endeca.com

IBM announced a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats. Financial terms were not disclosed. With more than 4,500 customers in 150 countries, i2 is a provider of intelligence analytics for crime and fraud prevention based in Cambridge, UK with U.S. headquarters in McLean, Va. i2's clients span multiple sectors globally such as banking, defense, health care, insurance, law enforcement, national security and retail. i2 solutions are currently used by 12 of the top 20 retail banks globally and eight of the top 10 largest companies in the world. http://www.i2group.com/ http://www.ibm.com/

Adobe Systems Incorporated announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform and first set of solutions for Customer Experience Management (CRM). The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder(R) 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad. Built on the Adobe Digital Enterprise Platform, an initial set of the company's Customer Experience Solutions are available now: Integrated Content Review; Web Experience Management; and Customer Communications. http://www.adobe.com/uk/solutions/customer-experience/enterprise-platform.html

Endeca Technologies, Inc., an agile information management software company, announced native integration of Endeca Latitude with Apache Hadoop. Endeca Latitude, based on the Endeca MDEX hybrid search-analytical database, is uniquely suited to unlock the power of Apache Hadoop. Apache Hadoop is strong at manipulating semi-structured data, which is a challenge for traditional relational databases. This combination provides flexibility and agility in combining diverse and changing data, and performance in analyzing that data. Enabling Agile BI requires a complete data-driven solution that unites integration, exploration and analysis from source data through end-user access that can adapt to changing data, changing data sources, and changing user needs. Solutions that require extensive pre-knowledge of data models and end-user needs fail to meet the agility requirement. The united Endeca Latitude and Apache Hadoop solution minimizes data modeling, cleansing, and conforming of data prior to unlocking the value of Big Data for end-users. http://www.endeca.com/ http://hadoop.apache.org/

Oracle announced that it is has entered into an agreement to acquire FatWire Software, a provider of web experience management solutions. FatWire’s proven solutions provide organizations with the ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty. The acquisition of FatWire is expected to further extend Oracle’s technology and applications product offerings for customers seeking to build a unified customer experience across channels. It enables Oracle to provide a complete customer experience management solution that helps organizations drive customer retention and loyalty through improved online engagement – across web, mobile and social channels. FatWire complements Oracle’s technology products including Oracle Fusion Middleware, Business Intelligence, Enterprise Content Management, and Portal technology. It also complements Oracle’s leading application products including Oracle Customer Relationship Management and ATG Web Commerce. The transaction is expected to close mid-year 2011. Until the deal closes, each company will continue to operate independently. http://www.oracle.com

E-C Translation Ltd., the Beijing-based, technology-driven language services provider with a mission to provide high-quality localization solutions, has announced today its re-branding to EC Innovations. In Phase One, the re-branding includes both a new name as well as a new company logo. Phase Two will include a new website and a new product launch. That new reality is reinforced by the product launch of their new, revolutionary Translation Business Management System (TBMS), a user-friendly localization project/process/business-management suite designed by localizers. http://www.ecinnovations.com

IBM has announced Coremetrics Social, designed to help companies analyze the business impact of their social marketing initiatives. This news follows IBM's announcement of new software and the creation of a new consulting practice dedicated to the emerging category of "Smarter Commerce," which is focused on helping companies adapt to customer demand in a digital marketplace. Smarter Commerce includes new cloud analytics software that enables companies to monitor their brand's presence in real-time through social media channels. IBM Coremetrics Social enables organizations across a wide range of industries to measure the effectiveness and return on investment (ROI) of their social marketing initiatives by gaining insight from data that's publicly available on social media websites. Using the analytics foundation of the Coremetrics Continuous Optimization Platform and its complete suite of marketing optimization applications, IBM Coremetrics Social provides cross-channel reporting and benchmark capabilities to track and improve social marketing campaigns. It has become routine for social networks to be used as a resource to broadly share links to special offers made available by companies via email. The new IBM Unica Pivotal Veracity Email Optimization suite tracks and analyzes email links that are shared across social network platforms. The Social Email Analytics software tracks all links associated with a marketer's brand and email, not just the intended links a marketer shares. With this new software, marketers can also hone Web pages for social networks and better identify opportunities across channels. http://www.ibm.com

Solimar Systems, Inc., a provider of production printing and secure document delivery solutions, announced the release of version 7.2 of the Solimar Print Director Enterprise (SPDE). The new SPDE capabilities integrate with Solimar's latest product, SOLitrack, which enables organizations to improve control over production job processing by identifying, monitoring and managing print jobs in real time. Users can now simplify job tracking and gain status information through various stages of multi-channel processing and delivery by setting "Checkpoints" in their SPDE workflow. With Checkpoints, users can define specific customizable workflow stages to monitor, control, and manage. Leveraging SPDE Checkpoints, users are able to track project milestones such as "job received", "job processed", "job printed", "job archived", "job purged", etc. This enables users to centrally monitor each job's status and initiate actions, such as adjusting production priorities and schedules based on job deadlines or Service Level Agreements. With the added support for the latest Windows operating systems, SPDE 7.2 also has enhancements and additional functionality designed to increase user productivity and processing efficiency. www.solimarsystems.com