YUDU Announces Self-publishing Solution for Web & Mobile Platforms

Digital publishing vendor YUDU Media announced that it has launched a cross-platform self-publishing solution, enabling YUDU Pro customers to create their own digital publications viewable on the web, iPad and iPhone via custom-built branded apps. This is the first stage towards YUDU’s “publish once, view everywhere” goal, which aims to help publishers expand their reach into new content channels. Availability of self-publishing applications for other major eReader and mobile devices will follow in the coming months. A shortcoming of all eReader platforms, including Apple’s iPad, is their inability to process Flash, digital magazines and other interactive media. Because Flash is the basis for the page-turning technology used by most digital publishing solutions, that means that page-turning digital publications such as eMagazines, eCatalogs and many types of eBooks were difficult to port to these devices. Publishers have two choices: format content separately for each individual mobile or eReader platform, or publish one standard mobile version that would simply stretch or contract to fit different screen sizes. YUDU’s cross-platform solution utilizes fixed-page layouts as well as “rich view” capability, which means that content automatically reflows and adapts to fit the size of each device. YUDU Pro customers can purchase branded iPad/iPhone apps built by YUDU. They upload their master .pdf file to YUDU to self-publish the web, iPhone and iPad publications. YUDU also offers a bureau service for those who don’t wish to self-publish. http://www.yudu.com/