CrownPeak Integrates with Google Website Optimizer

CrownPeak announced it has integrated its CMS solution with the new Google Website Optimizer Experiment Management API, enabling marketers to manage all Web content through the CrownPeak CMS and publish marketing content into Google Website Optimizer (GWO) for testing. This new solution frees users from the tedious and time-consuming task of cutting and pasting JavaScript snippets into testing pages, and lets them set up new A/B and Multivariate testing through GWO. Google Analytics reporting can be garnered directly through the CrownPeak CMS. Once the data is captured in CrownPeak, customers can automatically promote a static version of the "champion" page to drive optimal SEO benefit. Through the CrownPeak CMS, all content versions are stored in marketers’ account history, enabling users to revert back to previous versions or re-run tests. If a historical campaign has been more successful, users can revert back and promote these previous versions. http://www.crownpeak.com/