Publishers Press Partners with Atex for Polopoly Web Content Management

Publishers Press has signed an OEM agreement for the Atex Polopoly Web content management system and Atex Text Mining engine. Publishers Press will deliver the Atex system to its customers and titles under a Software as a Service (SaaS) model. The choice of the Atex Web content management system and text mining engine comes as Publishers Press looks to create a fully integrated content distribution services platform. Content management is the third component of the Publishers Press e-PubXpress digital suite, which also includes digital magazine and e-mail marketing solutions. The digital suite allows customers of Publishers Press to expand their digital publishing business while maintaining relatively low amounts of IT responsibility. To provide this, e-PubXpress uses a SaaS model, with Publishers Press taking on much of the operational cost and support services. For small- to mid-size magazine publishers without a lot of capital to spend on state-of-the-art software, the SaaS model provides the basic features and capabilities of the complete digital suite at a fraction of the cost associated with capital expenditure models. http://www.atex.com http://www.pubpress.com