Nero Introduces Customizable Platform for PC-to-Device Connectivity and Content

Nero has unveiled Nero MobileSync for smartphones, the first iteration of its universal platform of PC applications for mobile handset, Netbook, gaming console and Ultra-Mobile PC manufacturers. Nero MobileSync for smartphones is designed to allow the management, sharing and creation of content between the desktop, the mobile handset, and the Web regardless of mobile device. Nero MobileSync for smartphones should help both mobile handset manufacturers and network carriers differentiate their user experience, may increase their revenues via sales and advertising channels to the desktop, and could maximize the PC as the hub of the connected digital home. By allowing users to move PIM, music, videos and photos of their choice between the mobile handset, the desktop and the cloud, Nero is providing an opportunity for network carrier and handheld device to partner with. Nero MobileSync allows partners to select from a wide range of components, including customizable User Interface and workflow that can be integrated into existing applications. Nero MobileSync is available to mobile OEMs now. www.nero.com