Clarabridge Launches Text Mining for Social Media Analysis

Clarabridge launched Clarabridge Social Media Analysis (SMA), text analytics software that allows companies to integrate social media content into their existing internal enterprise feedback for customer analysis. Clarabridge SMA accesses social media content from Alterian’s Techrigy warehouse of social media content, which currently houses nearly 3 billion pieces of data from blogs, Facebook, Twitter, YouTube, MySpace and other social media sites. SMA then removes unwanted content, sorts actionable from non-actionable topics, and applies enhanced meaning and context to conversations using included Natural Language Processing, classification, and sentiment scoring engines. Clarabridge SMA users can create custom web-scraping routines to access product review sites, discussion forums, and subscription sites, as well as integrate with internal data sources, such as emails, call center notes, and surveys. Clarabridge SMA can be deployed as a stand-alone solution, accessing only social media content, or as an add-on to existing Clarabridge text mining software implementations. It includes a suite of reporting, visualization, predictive analytics, and early warning alerts that provide product, service, marketing, operations and other teams with an enhanced understanding of content. It also incorporates a new user interface from Techrigy to help marketing and PR teams immediately monitor and participate in social media conversations. Users can listen, analyze, act upon, and measure customer experiences across every internal and external feedback channel. http://www.clarabridge.com/