Bridgeline Updates iAPPS with Search Engine Optimization and Blogging

Bridgeline Software, Inc. has announced the release of iAPPS v2.8, which includes a series of improvements principally focused on enhancing the Search Engine Optimization (SEO) and social networking capabilities of iAPPS Content Manager. The iAPPS Product Suite is a SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities. Auto- generated 301 redirects helps eliminate negative ramifications, such as diminished search engine rankings, that can result when page names within a website are changed and improperly managed. With iAPPS v2.8, all page and navigation changes or additions to a website are updated in the XML sitemap, alerting search engines to index those changes and ensuring the maximum possible search ranking. iAPPS v2.8 also includes a series of Web 2.0 enhancements such as blog creation and management, page commenting and rating, and rich media management. The blog capabilities of v2.8 now make the addition of a blog to any iAPPS-managed website a straightforward process through a creation tool within Content Manager. Additional features enable the maintenance of iAPPS blogs such as post and comment management tools, CAPTCHA functionality to ensure comments are not computer generated, a fully functional text editor, and user registration. Supplemental features aim to improve site SEO and allow for faceted search of posts by topic or keyword, enhancing the user experience by enabling quick and easy location of relevant blog topics. http://www.bridgelinesw.com/