Aptara and ScrollMotion to Deliver eBook Publishing Solution for iPhone

Aptara and ScrollMotion have teamed up to deliver a eBook publishing solution that streamlines the process of transforming books into interactive content for the iPhone. The partnership should allow book publishers to develop and convert content into iPhone-ready digital files that can be read using ScrollMotion’s Iceberg Reader application. Aptara and ScrollMotion are working to deliver titles to the eBook market for publishers, including Random House, McGraw Hill, Simon and Schuster, Houghton Mifflin Harcourt, and Penguin Group USA. Publishers could benefit from the combination of Aptara’s eBook production capabilities, which simplify the process of converting titles for distribution through the iPhone App Store, and ScrollMotion’s Iceberg Reader. With design features such as the tactile reading experience, which allows users to move through pages with the swipe of a finger, and animated graphics, which bring moving images to books, magazines and newspapers, ScrollMotion is revolutionizing the way people enjoy the book reading experience. www.scrollmotion.com http://www.aptaracorp.com/