Adobe Unveils Flash Platform Services

Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe Flash Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, desktops and mobile devices. Adobe Flash Platform Services are online, hosted services that allow developers to add capabilities to Web applications with a predictable deployment model. Developers, advertisers and publishers are now using Adobe Flash Platform Services to make Web applications sharable, social, and collaborative. Adobe is partnering with Gigya Inc., a social media authentication and distribution platform, to provide a comprehensive distribution solution. The solution includes a unified management tool to promote, measure and monetize Web applications and games. Flash and other Web applications can be distributed to most Web, desktop and mobile platforms. The sharing feature enables users to share applications with a single click on social networking sites, on the desktop and mobile platforms. Web applications built with Flash Platform tools as well as applications created with other technologies can be distributed to multiple mobile platforms. Users wishing to install a sharable application on a mobile device will receive a SMS message on that device with a link to the application. Users then click the link and the Distribution service detects the device and delivers the version of the application that is developed and optimized for that specific device. Application distribution can be accelerated through paid promotion. Tens of thousands of Web application installs are possible through a paid cross-promotion model. Adobe is partnering with Gigya to provide the free and paid methods of Web application distribution. Comprehensive traditional and social media analytics are available through the Distribution Manager. This application, built using Adobe AIR software, is to promote applications, and measure distribution and customer usage. Publishers and developers can generate revenue through cross-promotion of other Web applications. When users click to download an application, this feature enables publishers and developers to offer another Web application to the user. http://www.adobe.com