Fluid Announces Fluid Social 2.0 - E-commerce Collaboration Tool

Fluid, Inc. unveiled the next generation of Fluid Social, an e-commerce tool for connecting shoppers with the opinions of friends at the point of decision on ecommerce sites. Fluid Social 2.0 lets retailers incorporate Facebook and online chat functionality directly into the online conversion flow. Fluid Social 2.0 lets shoppers get immediate purchase validation from within the retail site and encourages shared discovery of new products by shopping with friends. In offline shopping, the opinions and validation of friends, trusted associates and experts play a significant role in purchase decisions. People go shopping together, show each other what they like, ask for and receive feedback and help each other find the right product. In the online world shopping has been a solitary undertaking where one person views one website in isolation. Fluid Social 2.0 allows people to suggest products, chat about and give thumbs up/down on products in real time via chat and asynchronously using Facebook Connect. This not only helps consumers receive immediate and personalized feedback on products and purchases, but draws new shoppers to the retailer’s site. Fluid Social’s collaborative shopping is available now in a performance-based pricing model where clients pay based upon the effectiveness of the application. Pricing starts at $12,000 annually. http://www.fluid.com