Autonomy Interwoven Delivers Social Media Analytics

Autonomy Corporation plc (LSE: AU. or AU.L) announced Autonomy Interwoven Social Media Analysis, a new offering that allows businesses to convert the dynamic conversations taking place on social networks into business opportunities. Autonomy Interwoven's web content management (WCM) solution leverages Autonomy's Intelligent Data Operating Layer (IDOL) to provide a solution that automatically listens to social media content, analyzes the dialogue to understand sentiment, and enables marketers to act on the insights. Social media connectors include: CNET Reviews, Epicurious, Facebook, IMDb, Kbb.com, LinkedIn, RSS, TripAdvisor, Twitter, WebMD, Yahoo! Finance, and Yelp. Additionally, IDOL provides connectors to any form of information and any channel - including call center, audio, customer relationship management systems, and traditional media and video. IDOL analyzes the information from these sources to automatically form clusters of sentiment, positive and negative, which marketers can use to identify meaningful trends they can act upon. Businesses can tune the system to track certain thresholds - and automatically take action to capitalize on a new business opportunity, or manage a crisis or threat to the brand - if sentiment exceeds those benchmarks. Autonomy Interwoven Social Media Analysis is available now. http://www.autonomy.com/interwoven