Open Text Acquires Vizible Corporation

Open Text (NASDAQ: OTEX, TSX: OTC) announced that it has acquired Toronto-based Vizible Corporation, a privately held maker of digital media interface solutions delivered via a publishing platform that enables syndication and analytics. The addition of Vizible expands Open Text’s set of Digital Media solutions, which helps companies manage rich-media content such as video, audio, graphics and photography.  Vizible’s solutions will give Open Text a set of digital media solutions that fit today’s social media applications, providing capabilities to marketers and advertisers, as well as media and entertainment organizations looking for new ways to extend the value of their intellectual property in a social media world. Vizible’s solutions provide the ability to create a rich, 3-D navigation experience for traditional media, and the ability to deliver content across a range of display devices. The presentation of content is driven by rules that users can personalize so that each viewer’s experience can be different. Vizible’s solutions tie with the ever-changing multi-platform content consumption across the web, via cell phones, PDAs, and Web browsers, and the need to provide a consistent experience to viewers no matter where or how they’re accessing content. The Vizible solution also allows customers to syndicate their rich media content to consumers, business customers or supply chain partners. Using Vizible, for example, a company can create rich media widgets that can deliver videos, photos or other branded content. Companies can use the solution to offer easily embeddable, branded rich media content on a wide range of sites, from partner or retailer sites, to Facebook, to blogs. As customers syndicate their content, they are also able to maintain control and leverage an inherent set of analytic capabilities Vizible offers in its solutions. As part of the acquisition, Open Text will add the Vizible team to the company’s Digital Media Group. Vizible employees will remain in the Toronto area at Open Text’s Richmond Hill, Ontario office.  http://www.opentext.com