SDL Tridion Partners with Omniture

Omniture, Inc. announced that SDL Tridion has become an accredited partner in the Omniture Genesis Network. Using an integration with Omniture SiteCatalyst and SDL Tridion's content management platform, SDL Tridion will be able to modify and manage content delivery to customers' Web sites based on data from Omniture to more effectively convert site visitors. Additionally, SDL Tridion is able to offer its customers Web analytics capability within Omniture SiteCatalyst and its other online business optimization products. Omniture Genesis is a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data via Omniture dashboards. This content management integration provides SDL Tridion with insight into marketing initiatives through automated page tagging and real-time data, helping to reduce manual workflow and increase time to market of new projects. http://www.sdltridion.com