Percussion Introduces Marketing Services

Percussion Software announced the unveiling of its first three Marketing Services - the ORBIT Report, Web 2.0 Competitive Audit and the Web 2.0 Executive Briefing. The services provide the marketer with an understanding of their industry's Web 2.0 landscape, help identify those conversations that have the greatest impact on a brand, and generate metrics that track the progress of their Web 2.0 program. With potentially thousands of conversations occurring around a specific subject, product or service, it can be difficult for marketers to zero in on those Web 2.0 activities that are influencing their brand. Percussion Marketing Services provides structure and focus for Web 2.0 programs, assuring a higher probability that their social media program will generate revenue, memberships or leads. The three Marketing Service products include: ORBIT Report - Identifies the major social media influencers of a brand and/or issue, and creates a map that quantifies the spheres of influence; Web 2.0 Competitive Audit - An in-depth look at competitive and complementary websites and social networking outreach; and Web 2.0 Executive Briefing - An on-site session that covers a client's competitive landscape, how 2.0 is currently impacting a category and brand, and provides five strategies to implement. The ORBIT Report is the result of a partnership between Percussion and SocialSphere Strategies. http://www.percussion.com