Atigeo and Nakea Announce Strategic Partnership to Deliver Personalization Services to Businesses

Atigeo and Nakea have formed a strategic partnership to bring personalization services to businesses. Under the terms of the partnership, Nakea will integrate website content management services of its Nakea Site Manager solution with Atigeo xPatterns, an expert-systems-based technology platform exposed as a web service, to enable website owners to deliver highly personalized content to their customers and audiences. The Nakea Site Manager (NSM) solution helps business customers and non-technical users to create, publish, manage, and optimize web content. Atigeo xPatterns' relevance algorithms enhance Nakea Site Manager's suite of web content management services with personalization tools that help website publishers personalize website content, such as news and merchandise, and create customized email and mobile communications based on customers' individual preferences. http://www.nakea.net, http://www.atigeo.com