Interwoven Announces New Targeting Features in LiveSite 3.1

Interwoven, Inc. has added new capabilities to Interwoven LiveSite. Interwoven LiveSite allows businesses to deliver content, offers, and an overall Web experience targeted to specific visitor segments, whether those segments include anonymous site visitors or known customers. Interwoven LiveSite 3.1 help marketers to: Target content to anonymous Website visitors based on a variety of factors (such as geography, day, time, referring URL, search term, click stream, operating system, and browser); Improve search engine optimization and natural search rankings with the use of search engine-friendly URLs; And
control sections of a Web page with new tag libraries for targeted, dynamic promotions and content, while IT maintains the integrity of the Web page in its existing environment. http://www.interwoven.com