WebTrends and SDL Tridion Combine Analytics and Web Content Management

WebTrends Inc. and SDL Tridion have introduced WebTrends Enabler, tagging code that streamlines the integration of their marketing technologies. The WebTrends Enabler lets marketers drag and drop the tracking code onto their web sites using modular templates, a streamlined approach to template design and management. The code enables the WebTrends Marketing Lab suite to monitor the sites and feed customer results and other insights into SDL Tridion solutions. The suite provides measurement, multidimensional analytics, online search optimization and other online marketing resources. The new collaborative offering grew out of SDL Tridion's participation in WebTrends Open Exchange, the marketing solutions network that unites WebTrends Marketing Lab with solutions for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and other marketing applications. http://www.webtrends.com
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