Vignette to Acquire Vidavee to Get Video Publishing Capability

Vignette (NASDAQ: VIGN) announced it has entered into a definitive agreement to acquire Vidavee, a video Web services company that enables Web publishers to upload, share, analyze and monetize Internet video content. The strategic acquisition and integration of Vidavee's video publishing technology will provide video management and publishing capabilities. Under the terms of the agreement between Vignette and Vidavee, Vignette will pay approximately $6.6 million in cash for all outstanding shares of Vidavee. Vidavee leverages heat maps to help organizations analyze viewer interaction and enable these companies to improve impressions and drive additional revenues by taking the most popular sections of a video stream and dynamically inserting advertising and other rich content. Additional video tagging capabilities allow users to identify sections of interest from a video and share the content to increase views and attract additional users. Upon completion of the acquisition, Vignette will offer Vidavee's video publishing technologies through a Software as a Service (SaaS) model. The integration with Vignette's Digital Services Hub will provide organizations with a single unified framework for content monetization and delivery needs. By extending the integration to its Community product line, Vignette can offer customers additional features and support for creating and managing user-generated content. http://www.vignette.com