Marketbright Uses Social Media in New Offering to Enhance Customer Experience

Marketbright, an on-demand emarketing solution with an integrated web content management platform, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite creates the equivalent of a B2B shopping cart for enterprise web sites. Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Brightsite also allows greater cooperation between sales and marketing teams, allowing a customer's microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person's named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers. http://www.marketbright.com