Northern Light Launches MI Analyst 2.0 Offering Deeper, Faster 'Meaning Extraction' from Market Intelligence Search Results

Northern Light launched its second major release of MI Analyst, a "meaning extraction" application designed specifically for market intelligence, market research and product research. Meaning extraction imbues a search application with an in-depth understanding of the searched material. MI Analyst 2.0 adds many new "facets" (categories of terms) by which the software can instantly analyze search results, automatically extracting meaning from internal and research documents, licensed secondary research, news stories and Web sources. Joining the previously released facets (Companies, Venture-Funded Companies, IT Technologies, IT Markets), new and expanded facets include Government Agencies, Industries, Business Issues and Strategic Scenarios. Also new in MI Analyst 2.0 is a facility to improve the value of search results based on the proximity of specified terms or phrases to each other, and more importantly, to any of the terms in any of the facets in MI Analyst. With the 2.0 release, MI Analyst expands beyond its roots in the IT sector to the pharmaceutical industry research. New facets relevant to pharmaceuticals include Human Anatomy, Diseases, Drugs, Cells, Cell Receptors, Proteins, Genes, Enzymes, Pharmaceutical Markets, Life Sciences Scenarios and Research Strategies and Therapeutic Approaches. MI Analyst can discern the tone of content - for example, assessing which market research reports and research analysts reflect a positive sentiment and which ones demonstrate a negative sentiment about a company and its competitors. MI Analyst is immediately available from Northern Light as an added-value option for SinglePoint enterprise market research portals, and as an integrated capability within Analyst Direct, Northern Light's subscription-based market research search engine. Unlimited enterprise-wide access to MI Analyst starts at $48,000 annually. http://www.northernlight.com/