Attivio Launching Active Intelligence Engine

Attivio announced the launch of their new software venture, Attivio, Inc., which will offer an "Active Intelligence Engine (AIE)". AIE is a universal repository for injecting information into business processes, weaving data, content, and applications together for a variety of uses such as ecommerce, eDiscovery, and operational business intelligence. Its intended innovations are integrating structured data and unstructured content into one repository without compromising the richness of either, and using the information to automatically update, manage, and enrich business systems. Attivio's strategy is "mashing up technologies for today's collaborative world where online presence, multi-channel alignment, and end-to-end integration are critical factors. We believe that search results from unstructured content or query results from structured data alone always sub-optimize the business process. By delivering answers based on all corporate information to the right person at the right time, we drive the shift from finding information to using information and help companies conduct better business." http://www.attivio.com/