Percussion Introduces Community Marketing to its Percussion 2.0 Solution Series

Percussion Software introduced its Community Marketing Solution, the latest in its Percussion 2.0 Solution Series. The Community Marketing Solution enables marketers to more easily leverage blogs, RSS feeds, external content feeds and user-generated content as part of their online marketing efforts, while delivering the kind of controls and accountability that marketing management requires. Percussion's Community Marketing Solution allows marketers to embrace the world of blogs, RSS feeds, social sites and user-generated content to achieve marketing goals, including increased customer loyalty, wider brand awareness, more effective lead generation and prospect qualification as well as improved sales lead conversion. The solution enables marketers to manage the balance between how much to embrace the unrestrained characteristics of the new social media, and how much to exert control by selecting, utilizing and processing only the best content and channels for any given initiative. It transforms almost any blog or external content source from a separate, isolated channel into a cohesive part of delivering a consistent, multi-channel customer experience, regardless of whether content is company, or customer-generated. The Percussion 2.0 Solution Series enables marketing and business professionals to buy packaged capabilities targeting specific line-of-business objectives for their customer-centric Web content managed by Percussion’s Rhythmyx WCM platform. http://www.percussion.com