Interwoven to Integrate Segmentation and Analytics Solution with Omniture's Business Optimization Platform

Omniture, Inc. (NASDAQ: OMTR) and Interwoven, Inc. (NASDAQ: IWOV) announced the broadening of the companies' partnership to include Omniture Genesis integration. Omniture Genesis is a "plug and play" solution designed to reduce complexity and increase ROI by automating the integration of marketing tools into Omniture's Online Business Optimization Platform. By integrating the Interwoven Segmentation and Analytics solution through Genesis, customers will gain a single view into the full life-cycle of their campaigns, making it easier to measure and optimize their results across multiple marketing channels. With this announcement, Interwoven and Omniture are aligning the companies' development resources towards product interoperability. http://www.omniture.com, http://www.interwoven.com